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The Spirit Guides

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Jay Baer

The Spirit Guides offers a behind-the-scenes look into how ordinary people became extraordinary influencers and entrepreneurs in the world of spirits, from whiskey wizards to rum rebels, bourbon buffs to tequila teachers. How did these people end up teaching the world about booze, cocktails, and beyond? What is it like to be on their very unusual entrepreneurial journey? With laughter, learning, and the answers you crave, this is the show that brings you the inside stories of your favorite spirit guides found daily on Instagram, TikTok, YouTube and more. Hosted by Tequila Jay Baer and sponsored by [LoveScotch.com] (http://LoveScotch.com) . Find audio episodes and show information [TheSpiritGuides.info] (http://TheSpiritGuides.info) and find video episodes at TheSpiritGuides.video

#13

MBA to Tequila Guru: How Tequila Encyclopedia Began

How does someone with an MBA and a busy corporate career balance being a leading voice on ... more

20 Sep 2024

31 MINS

31:56

20 Sep 2024

#12

Served by Sammy: How a Fitness Studio Manager Became a Cocktail Recipe Superstar

With a background spanning fitness, marketing, and bartending, Sam Pence had a variety of... more

06 Sep 2024

32 MINS

32:44

06 Sep 2024

#11

How a Gourmet Coffee Roaster Became a Bourbon and Tequila Big Deal

The music business, training as a chef, competing on a cooking show, opening a coffee roas... more

23 Aug 2024

21 MINS

21:49

23 Aug 2024

#10

Somm Vivant: How a Musical Theater Career Turned Into a Global Wine Phenomenon

From musical theatre to the world of wine, Amanda McCrossin took a major pivot in her care... more

09 Aug 2024

32 MINS

32:31

09 Aug 2024

#9

Tequila Matchmaker: How a Photojournalist Changed the Tequila World Forever

How did a photojournalist make waves in the tequila world? What started as a simple love f... more

26 Jul 2024

30 MINS

30:28

26 Jul 2024

#8

How an Engineer Became the Top Whiskey Sherpa for Newbies

Chris Chapanar, aka Whiskey Noobs, is an engineer by day but a busy spirit guide by night.... more

12 Jul 2024

33 MINS

33:00

12 Jul 2024

#7

How a Restaurant Server Became the Top Guide to Inexpensive Wine Online

Sippers, we step away from the world of spirits in this episode to speak with Lucia Palm,... more

28 Jun 2024

34 MINS

34:14

28 Jun 2024

#6

How This Appliances Sales Manager Became a Leading Whiskey Influencer

Whiskey connoisseurs, this one’s for you! Whiskey enthusiasts were the original pioneers o... more

13 Jun 2024

30 MINS

30:05

13 Jun 2024

#5

How Johnny Drinks Became the Internet's Favorite Father/Son Duo

From randomly filming how to make a Manhattan cocktail to becoming two of the most popular... more

31 May 2024

33 MINS

33:58

31 May 2024

#4

How a Hospital Executive Became the #1 Voice in Tequila Podcasting

Between a busy day job, a tequila podcast, tasting events, trips to Mexico, and a family, ... more

10 May 2024

29 MINS

29:00

10 May 2024

#3

How This Comedian Became the Leading Expert on Hard Seltzers

How did a comedy writer go from one video on White Claw to becoming the leading expert on ... more

10 May 2024

32 MINS

32:05

10 May 2024

#2

How This REALTOR became a huge tequila influencer

How does a successful realtor make a 180-degree career pivot to becoming a tequila entrepr... more

10 May 2024

31 MINS

31:42

10 May 2024

#1

Introducing The Spirit Guides

The Spirit Guides takes you behind the scenes of the spirits industry, revealing the unexp... more

23 Apr 2024

06 MINS

06:38

23 Apr 2024

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#13

MBA to Tequila Guru: How Tequila Encyclopedia Began

#12

Served by Sammy: How a Fitness Studio Manager Became a Cocktail Recipe Superstar

#11

How a Gourmet Coffee Roaster Became a Bourbon and Tequila Big Deal

#10

Somm Vivant: How a Musical Theater Career Turned Into a Global Wine Phenomenon

#9

Tequila Matchmaker: How a Photojournalist Changed the Tequila World Forever

#8

How an Engineer Became the Top Whiskey Sherpa for Newbies

#7

How a Restaurant Server Became the Top Guide to Inexpensive Wine Online

#6

How This Appliances Sales Manager Became a Leading Whiskey Influencer

#5

How Johnny Drinks Became the Internet's Favorite Father/Son Duo

#4

How a Hospital Executive Became the #1 Voice in Tequila Podcasting

#3

How This Comedian Became the Leading Expert on Hard Seltzers

#2

How This REALTOR became a huge tequila influencer

#1

Introducing The Spirit Guides