Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online podcast

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online

How do I grow my business on social media? What’s the best type of content to post on Instagram, YouTube and LinkedIn? How frequently do I post on social media and how do I even know if what I’m doing is working? Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online. Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency. Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content. Heidi’s strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in! This podcast will answer questions like 1--What are the pros and cons of social media in business? 2--How do I start social media marketing? 3--What are essential strategies for Effective Social Media Marketing 4--What are some Top Social Media Trends to Shape Your Strategy 5--What are social listening tools and how do I use them to understand my audience? 6--Exploring the Advantages of Social Media for Businesses 7--How can you Leverage the Many Benefits of Social Media for Business Growth 8--Storytelling Techniques That Captivate Social Media Users 9--The Art of Storytelling in Marketing 10-Creative Social Media Content Ideas to Refresh Your Feed

How do I grow my business on social media? What’s the best type of content to post on Instagram, YouTube and LinkedIn? How frequently do I post on social media and how do I even know if what I’m doing is working? Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online. Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency. Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content. Heidi’s strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in! This podcast will answer questions like 1--What are the pros and cons of social media in business? 2--How do I start social media marketing? 3--What are essential strategies for Effective Social Media Marketing 4--What are some Top Social Media Trends to Shape Your Strategy 5--What are social listening tools and how do I use them to understand my audience? 6--Exploring the Advantages of Social Media for Businesses 7--How can you Leverage the Many Benefits of Social Media for Business Growth 8--Storytelling Techniques That Captivate Social Media Users 9--The Art of Storytelling in Marketing 10-Creative Social Media Content Ideas to Refresh Your Feed

 

#79

Why Business Owners Need a Creator Mindset When Showing Up on Social Media

Are you treating social media like another task on your to-do list? Do you treat it as a t... more

06 Oct 2025

20 MINS

20:37

06 Oct 2025


#78

How to Write Instagram Hooks That Stop The Scroll

Ever feel like your Instagram content deserves way more views than it gets? The truth is, ... more

29 Sep 2025

18 MINS

18:30

29 Sep 2025


#77

Q4 Marketing Strategy: Small Business Holiday Marketing Planning Tips

Scrambling to pull together holiday promotions at the last minute? Let’s fix that. Marketi... more

22 Sep 2025

15 MINS

15:52

22 Sep 2025


#76

I Tried 30 Days of Reels and Here’s What Really Happened

What really happens when you commit to 30 days of Reels? I tested it for myself, and while... more

15 Sep 2025

16 MINS

16:47

15 Sep 2025


#75

How to Identify Your Ideal Audience (and Why Broad Answers Don’t Work)

If your answer to “Who’s your audience?” is something broad like “women” or “business owne... more

08 Sep 2025

19 MINS

19:37

08 Sep 2025


#74

Why Authenticity Beats Perfection in Marketing (and How to Finally Post Without Overthinking)

What’s really holding you back from showing up online? For most business owners, it isn’t ... more

01 Sep 2025

20 MINS

20:52

01 Sep 2025


#73

What Instagram’s Latest Updates Mean for Your Marketing Strategy

Instagram just dropped a wave of new updates, and if you’re feeling a little overwhelmed (... more

25 Aug 2025

18 MINS

18:44

25 Aug 2025


#72

Proven Marketing Strategies to Attract More Local Customers

Running a local business means your marketing needs to do more than just “look good” onlin... more

18 Aug 2025

22 MINS

22:10

18 Aug 2025


#71

Why Content Batching Isn’t Working for You, and What to Do Instead

Feel like content batching is supposed to save time, but instead, it just leaves you overw... more

11 Aug 2025

19 MINS

19:05

11 Aug 2025


#70

Instagram Engagement in 2025: What Actually Works (Even When You’re Not Posting Daily)

If you’ve ever felt guilty for not posting on Instagram every single day, this episode is ... more

04 Aug 2025

17 MINS

17:09

04 Aug 2025


#69

Your Instagram Posts Can Now Show Up on Google, Now What?

Wait, Instagram posts can show up on Google now? Yep. And if you’re not optimizing your co... more

28 Jul 2025

23 MINS

23:02

28 Jul 2025


#68

Real Talk Q&A: Schedulers, TikTok vs. Instagram, Posting Frequency, and More

Feeling overwhelmed by all the advice about what to post, when to post it, or how to manag... more

21 Jul 2025

27 MINS

27:16

21 Jul 2025


#67

The Truth About Going Viral: Why It’s Not a Marketing Strategy

Everyone wants to go viral, but what actually happens when you do? And more importantly, d... more

14 Jul 2025

18 MINS

18:26

14 Jul 2025


#66

The CEO Mid Year Check-in: Strategy for Sustainable Growth

It’s July friends! How’s business? Now that we’re either midway through 2025, we’re all ei... more

07 Jul 2025

18 MINS

18:07

07 Jul 2025


#65

What’s Actually Working on Social in Q2 (and What’s Not)

Feel like you’re throwing content at the wall and hoping something sticks?  You’re not alo... more

30 Jun 2025

27 MINS

27:30

30 Jun 2025


#64

You’re Not Lazy, You’re Overwhelmed: How to Beat Social Media Burnout

Let’s be real, if you’ve ever opened Instagram, stared at the caption box, and closed the ... more

23 Jun 2025

25 MINS

25:02

23 Jun 2025


#63

Instagram Stories That Sell: The 3-Step Strategy You’re Probably Skipping

Ever feel like your Instagram Stories are just... there? No engagement, no leads, and defi... more

16 Jun 2025

18 MINS

18:49

16 Jun 2025


#62

How to Turn LinkedIn Into a Corporate Storytelling Powerhouse with Lara Ziobro

Think LinkedIn is just for job seekers? Think again. In this episode, I’m chatting with di... more

09 Jun 2025

44 MINS

44:07

09 Jun 2025


#61

The Mindset Shift You Need to Hit Your Big Business Goals

Feel like you're playing small, even when you know you’re capable of more? This episode is... more

02 Jun 2025

20 MINS

20:17

02 Jun 2025