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Power User with Taylor Lorenz

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Power User

Power User explores how technology and the internet are upending our lives and the world around us. Each week, tech journalist Taylor Lorenz explores everything from online fame to emerging platforms, viral phenomena, the creator economy, and much more. Tune in every Thursday for the most influential stories that Silicon Valley often ignores.

#39

What defined the internet in 2024?

2024 was wild! "Brain rot" was the Oxford word of the year. TikTok's days away from being banned. The CostCo Guys and the Hawk Tuah girl were everywhere. Taylor is joined by Sam Sanders, host of the Sam Sanders Show on KCRW to break down the biggest online moments of 2024. Learn more about your ad choices. Visit podcastchoices.com/adchoices ... Read more

19 Dec 2024

39 MINS

39:10

19 Dec 2024

#38

Is TikTok really dead?

Last week, TikTok lost its challenge to stop a ban or forced sale in the United States. WIRED senior business editor Louise Matsakis joins Taylor to discuss what happens next and if this is really the end of the road for TikTok. Learn more about your ad choices. Visit podcastchoices.com/adchoices ... Read more

12 Dec 2024

40 MINS

40:56

12 Dec 2024

#37

The case against cell phone bans in school

A moral panic about kids' social media and smartphone use in schools has been sweeping the country. But are cell phones really the problem? And is removing them entirely the best approach? Taylor chats with educator Brandon Cardet-Hernandez, president of education media company Mrs. Wordsmith, about how smartphones can be used in the classroom, and how a ban would impact marginalized students the most. Learn more about your ad choices. Visit podcastchoices.com/adchoices ... Read more

05 Dec 2024

32 MINS

32:50

05 Dec 2024

#36

Could the 4B movement ever happen in America?

Are women abstaining from sex to protest Donald Trump’s re-election? That’s the impression you’d get if you spent time reading the media over the past few weeks. Since the election, the “4B Movement” has been gaining traction online. But where did it come from, how does it work, and could something like this really take off in America? The Cut’s EJ Dickson joins Taylor to discuss. Learn more about your ad choices. Visit podcastchoices.com/adchoices ... Read more

21 Nov 2024

14 MINS

14:16

21 Nov 2024

#35

Why Democrats won't create a left-wing Joe Rogan

Since the election, Democrats and the media have been in panic mode, trying to figure out “the manosphere.” It’s a vast network of influencers, podcasters and streamers who speak to young men in a way traditional media has failed to. Many of its personalities are Trump supporters, including Joe Rogan. The left has been asking itself how it can win back young men without radicalizing them further. Is there a left-wing Joe Rogan? To help crack the manosphere, Taylor talks to Josh Citarella, host of the podcast “Doomscroll.” He’s been studying the radicalization of young men online for a decade. Learn more about your ad choices. Visit podcastchoices.com/adchoices ... Read more

14 Nov 2024

25 MINS

25:05

14 Nov 2024

#34

AI’s destroying seasonal content

This year, pumpkin spice lattes are being served with a side of AI slop. Autumn vistas generated by artificial intelligence tools are clogging up Pinterest and Instagram. Taylor talks to Vox’s senior correspondent Rebecca Jennings about how AI is warping our perspective of what nature actually looks like. They also discuss Rebecca's recent reporting on “The cultural power of the anti-woke tech bro" and “The Carrie Bradshaws of TikTok." Learn more about your ad choices. Visit podcastchoices.com/adchoices ... Read more

07 Nov 2024

25 MINS

25:45

07 Nov 2024

#33

The mastermind behind the Timothée Chalamet lookalike contest

Anthony Po is a creative genius who has a knack for organizing viral events in New York. This past weekend, he was responsible for a Timothée Chalamet lookalike contest attended by the actor himself. In April, he went viral after he assembled a crowd to watch him eat an entire jug of cheeseballs in the disguise as “Cheese Ball Man.” He's infiltrated a cult, hosted a dating show, faked an alien invasion and more. Taylor talks to Anthony about making things that matter in culture and bringing back 2014 internet. Learn more about your ad choices. Visit podcastchoices.com/adchoices ... Read more

31 Oct 2024

21 MINS

21:58

31 Oct 2024

#32

Into the Costcoverse with AJ Befumo

Over the past few months, a father-son duo known as the Costco guys has become inescapable online. Their family-friendly videos about the grocery chain's chicken bakes and double-chunk chocolate cookies have earned them over 62 million likes on TikTok. This week, AJ Befumo joins Taylor to discuss how he went from former pro wrestler to king of the Costcoverse. Learn more about your ad choices. Visit podcastchoices.com/adchoices ... Read more

24 Oct 2024

31 MINS

31:45

24 Oct 2024

#31

Are Jubilee videos healing or polarizing?

This week Taylor Lorenz dives into the charged content world of Jubilee Media with its founder Jason Y Lee. Jubilee is quickly becoming a YouTube behemoth. It’s amassed 9.2 million subscribers on its main channel alone by producing social experiments and debates over polarizing questions such as ‘is being fat is a choice?’, or ‘can someone stop being gay?’ and other hot-button topics. The company's stated goal is to spark conversations that matter and help us all come together more around our shared humanity. Is their model working? And how is Jubilee expanding its empire outside of YouTube? Learn more about your ad choices. Visit podcastchoices.com/adchoices ... Read more

17 Oct 2024

37 MINS

37:14

17 Oct 2024

#30

Inside the strange world of corporate influencers

Taylor explores the inner workings of modern office life through the world of corporate influencers. She’s joined by Ross Pomerantz aka ‘Corporate Bro’, a successful corporate influencer who simultaneously parodies the entire genre. Learn more about your ad choices. Visit podcastchoices.com/adchoices ... Read more

10 Oct 2024

30 MINS

30:57

10 Oct 2024

#29

How nostalgia accounts are destroying pop culture history

This week Taylor Lorenz talks about going independent and launching her new online culture newsletter, User Mag! Later, Taylor is joined by entertainment culture critic Coleman Spilde to explore how nostalgia accounts are rewriting pop culture history. Subscribe to User Mag here! Learn more about your ad choices. Visit podcastchoices.com/adchoices ... Read more

03 Oct 2024

27 MINS

27:49

03 Oct 2024

#28

Why online retailers all sell the same crappy products

If you do a lot of online shopping, you may be experiencing deja vu. Amazon, AliExpress, WalMart, Temu, eBay, the TikTok shop, even Etsy all seem to be selling the exact same, cheaply made products from China. How did this happen? Have we reached some sort of eCommerce singularity? And what does this say about the future of online shopping? Are we all doomed to have shitty cheap products forever? Taylor is joined by New York Magazines John Herman to discuss. Learn more about your ad choices. Visit podcastchoices.com/adchoices ... Read more

26 Sep 2024

15 MINS

15:03

26 Sep 2024

#27

The Problem with Age Verification Online

Description: Age verification technology is becoming increasingly commonplace as lawmakers seek to enact deeply concerning restrictions in the name of “child safety.” Washington Post technology reporter Drew Harwell joins to discuss the threats to our freedom of speech, expression, and privacy this new software unlocks. Learn more about your ad choices. Visit podcastchoices.com/adchoices ... Read more

19 Sep 2024

30 MINS

30:36

19 Sep 2024

#26

Why is Instagram Reels so unhinged?

You can spend hours carefully curating your algorithms on TikTok and YouTube, But there’s one place where the algorithm doesn’t seem to care about what you want to see: Instagram Reels. Business Insider’s Katie Notopoulos joins Taylor to dive deep into the strangest corners of IG Reels and unpack how the platform became such an unusual place online. Then, Taylor weighs in on the latest news, including Taylor Swift's stance on AI, right wing YouTubers getting paid millions by a Russian propaganda group, why Facebook keeps removing emergency fire alerts, and the new iPhone. Learn more about your ad choices. Visit podcastchoices.com/adchoices ... Read more

12 Sep 2024

27 MINS

27:45

12 Sep 2024

#25

Brazil's X ban upends stan accounts + political debates take over TikTok

Elon Musk’s social media network X has been officially banned in Brazil. Taylor and internet culture reporter Ryan Broderick (Garbage Day) discuss Stan culture, the impact Brazil has on the internet as we know it, and the effects of suddenly losing tens of millions of voices online. Later, as another presidential debate nears, Taylor chats with tech reporter Viola Zhou (Rest of World) about the latest TikTok trend - creators holding political debates of their own, with real cash rewards from their audience. Learn more about your ad choices. Visit podcastchoices.com/adchoices ... Read more

05 Sep 2024

31 MINS

31:32

05 Sep 2024

#24

The ultimate summer trend recap + a Chick-fil-A streaming service

We've all long been familiar with the concept of a "song of the summer," but lately there's been a rush to declare "the summer" everything. Drink of the summer, drug of the summer, shoe of the summer, the list goes on. Casey Lewis joins Taylor to discuss the summer's emerging trends and why everything has been declared “of the summer.” Later, Taylor weighs in on the latest headlines, including Hasan Piker’s removal from the DNC, the new fridgescaping TikTok trend, what a Chick-fil-A streaming service could look like, and why everyone in DC is upset with food vlogger Keith Lee. Learn more about your ad choices. Visit podcastchoices.com/adchoices ... Read more

29 Aug 2024

26 MINS

26:32

29 Aug 2024

#23

Inside the DNC’s influencer extravaganza, from yacht partying to meme lounge

This week, Taylor is in Chicago along with hundreds of content creators for the Democratic National Convention. YouTube star Keith Edwards gives the scoop on the Democrats’ influencer strategy, what it’s like inside a creator yacht party and VIP meme lounge, and how the 2024 election has become one big battle for the internet. Learn more about your ad choices. Visit podcastchoices.com/adchoices ... Read more

22 Aug 2024

24 MINS

24:57

22 Aug 2024

#22

Can Elon and Twitter save Trump? + Kamala plays with fire online

This week, Trump returned to X/Twitter/whatever you want to call it. Editor-in-Chief at the Verge, Nilay Patel, joins Taylor to discuss the long and rambling conversation between Trump and Elon Musk on Twitter spaces. They debate how influential X is in today’s political climate. Later, they explore the broader social media landscape, Kamala’s dicey use of a Dril tweet, the campaign’s broader digital strategy, and how TikTok and YouTube factor into the 2024 race. Learn more about your ad choices. Visit podcastchoices.com/adchoices ... Read more

14 Aug 2024

41 MINS

41:37

14 Aug 2024

#21

Can MrBeast be canceled? + Tim Walz mania and minions on a cross

For years now, MrBeast has been the king of the internet. The 26-year-old creator has the most subscribed to channel on YouTube, millions of young fans, and a new streaming deal with Amazon. But now, after a string of controversies, his empire might be crumbling. How did all of this happen, and what does a potential MrBeast downfall mean for the internet? Taylor Lorenz talks to Steven Asarch, a freelance digital culture reporter who’s been covering MrBeast for Rolling Stone and Passionfruit. Later, Taylor breaks down the latest headlines including why everyone is posting about a minion nailed to a cross, Kick streamer Adin Ross gives Trump a cyber truck and potentially violates election laws, the Google antitrust suit, and Tim Walz mania. Learn more about your ad choices. Visit podcastchoices.com/adchoices ... Read more

08 Aug 2024

36 MINS

36:29

08 Aug 2024

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#39