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Deep Dive podcast

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Deep Dive

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·

  Coldwater Communications  

Public Relations is both complicated and misunderstood, so we're cutting through the surface to clear a few things up. Welcome to Deep Dive - real talk about the reality of public relations from the people who live it. From fears of cancel culture to PR pitfalls to the sliding scale of ethics, you'll hear candid conversations with proven leaders on topics that go far beyond superficial clickbait.

Public Relations is both complicated and misunderstood, so we're cutting through the surface to clear a few things up. Welcome to Deep Dive - real talk about the reality of public relations from the people who live it. From fears of cancel culture to PR pitfalls to the sliding scale of ethics, you'll hear candid conversations with proven leaders on topics that go far beyond superficial clickbait.

 

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Progress

Duration

Release Date

#20

Ask Us Anything

Every week, Coldwater Communications receives numerous questions from prospective clients, people considering a career in PR, or those simply curious about the industry. In the final episode of the season, multiple members of Coldwater's diverse team answer ten of those questions, providing more clarity on how Coldwater negotiates the vast field of public relations while also revealing some of the personalities of these PR professionals. About [Coldwater Communications] (https://coldwater-communications.ca/#home) is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice. ... Read more

04 May 2023

25 MINS

25:53

04 May 2023

#19

Preview: Ask Us Anything

On the next episode of Deep Dive, Ask us anything. Every week, Coldwater Communications receives numerous questions from prospective clients, people considering a career in PR, or those simply curious about the industry. In the final episode of the season, multiple members of Coldwater's diverse team answer ten of those questions, providing more clarity on how Coldwater negotiates the vast field of public relations while also revealing some of the personalities of these PR professionals. About [Coldwater Communications] (https://coldwater-communications.ca/#home) is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice. ... Read more

01 May 2023

01 MINS

01:10

01 May 2023

#18

Crisis Averted

Crisis Averted; Nothing sets off alarm bells in PR like the term "crisis" does. Whether the crisis is personal, corporate or organizational, there's always a strategy to navigate the best path forward. Crisis Consultant Betsy Cooper shares her experience and expertise with Coldwater Communications Founder, Theodora Jean, in a conversation about crisis confrontation and prevention. About [Coldwater Communications] (https://coldwater-communications.ca/#home) is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice.   ... Read more

22 Mar 2023

27 MINS

27:51

22 Mar 2023

#17

Preview: Crisis Averted

On the next episode of Deep Dive: Crisis Averted; Nothing sets off alarm bells in PR like the term "crisis" does. Whether the crisis is personal, corporate or organizational, there's always a strategy to navigate the best path forward. Crisis Consultant Betsy Cooper shares her experience and expertise with Coldwater Communications Founder, Theodora Jean, in a conversation about crisis confrontation and prevention. About [Coldwater Communications] (https://coldwater-communications.ca/#home) is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice.   ... Read more

20 Mar 2023

01 MINS

01:06

20 Mar 2023

#16

AI in PR: Constructive or Disruptive?

AI in PR: Constructive or Disruptive? Artificial Intelligence is changing the game for everyone. From virtual assistants to targeted advertising to programming that creates realistic faces in seconds, AI impacts our world every day. But as this technology expands its scope and improves efficiency, is it also threatening our livelihoods? Go inside the matrix with Liv Hung, a Strategic PR Consultant for Coldwater Communications, and Coldwater’s Founder, Theodora Jean, as they explore the future of AI in public relations. About [Coldwater Communications] (https://coldwater-communications.ca/#home) is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice. ... Read more

15 Feb 2023

18 MINS

18:39

15 Feb 2023

#15

Preview: AI in PR: Constructive or Disruptive?

Join us for our next episode of Deep Dive: AI in PR: Constructive or Disruptive? Artificial Intelligence is changing the game for everyone. From virtual assistants to targeted advertising to programming that creates realistic faces in seconds, AI impacts our world every day. But as this technology expands its scope and improves efficiency, is it also threatening our livelihoods? Go inside the matrix with Liv Hung, a Strategic PR Consultant for Coldwater Communications, and Coldwater’s Founder, Theodora Jean, as they explore the future of AI in public relations. About [Coldwater Communications] (https://coldwater-communications.ca/#home) is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice. ... Read more

14 Feb 2023

01 MINS

01:22

14 Feb 2023

#14

Justice, Equity, Diversity, Inclusion: More than Words

Justice, equity, diversity and inclusion have always been of utmost importance; however, these issues have gained significant traction over the last few years. So how should a company approach allyship and their work towards advancing justice, equity, diversity and inclusion? Matthew Tsang, co-founder of [AndHumanity] (https://andhumanity.co/) , a justice, equity, diversity and inclusion focused marketing agency; Gabrielle Brisebois, Coldwater Communications’ social media consultant; and Nela Gojevic, Coldwater’s Director of Accounts and Business Development answer that question and many more in this important episode. About [Coldwater Communications] (https://coldwater-communications.ca/#home) is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought-leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice. ... Read more

21 Dec 2022

42 MINS

42:58

21 Dec 2022

#13

Preview: Justice, Equity, Diversity, Inclusion: More than Words

On our next episode: Justice, equity, diversity and inclusion have always been of utmost importance; however, these issues have gained significant traction over the last few years. So how should a company approach allyship and their work towards advancing justice, equity, diversity and inclusion? Matthew Tsang, co-founder of [AndHumanity] (https://andhumanity.co/) , a justice, equity, diversity and inclusion focused marketing agency; Gabrielle Brisebois, Coldwater Communications’ social media consultant; and Nela Gojevic, Coldwater’s Director of Accounts and Business Development answer that question and many more in this important episode. About [Coldwater Communications] (https://coldwater-communications.ca/#home) is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought-leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice. ... Read more

19 Dec 2022

01 MINS

01:37

19 Dec 2022

#12

Info Wars

In the age of information, it’s surprisingly difficult for people to get accurate information. Organizations and individuals have blurred the lines between fact and opinion, leaving the general public confused as to what’s actually happening in the world. Theodora Jean, the founder of Coldwater Communications, and [Alicia Wanless] (https://carnegieendowment.org/experts/1795#:~:text=Events-,Alicia%20Wanless%20is%20the%20director%20of%20the%20Partnership%20for%20Countering,threats%20within%20the%20information%20environment.) , Director at the Partnership for Countering Influence Operations with the [Carnegie Endowment for International Peace] (https://carnegieendowment.org/?lang=en) , bring their wealth of experience into this conversation about misinformation, disinformation, propaganda, and how we move forward in the era of fake news. About [Coldwater Communications] (https://coldwater-communications.ca/#home) is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought-leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice. ... Read more

16 Nov 2022

26 MINS

26:50

16 Nov 2022

#11

Info Wars Preview

Join us for our next episode, Info Wars. In the age of information, it’s surprisingly difficult for people to get accurate information. Organizations and individuals have blurred the lines between fact and opinion, leaving the general public confused as to what’s actually happening in the world. Theodora Jean, the founder of Coldwater Communications, and [Alicia Wanless] (https://carnegieendowment.org/experts/1795#:~:text=Events-,Alicia%20Wanless%20is%20the%20director%20of%20the%20Partnership%20for%20Countering,threats%20within%20the%20information%20environment.) , Director at the Partnership for Countering Influence Operations with the [Carnegie Endowment for International Peace] (https://carnegieendowment.org/?lang=en) , bring their wealth of experience into this conversation about misinformation, disinformation, propaganda, and how we move forward in the era of fake news. About [Coldwater Communications] (https://coldwater-communications.ca/#home) is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought-leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice. ... Read more

14 Nov 2022

01 MINS

01:43

14 Nov 2022

#10

The Evolution of an Industry

In this period of media volatility, it's natural to wonder what the future of public relations looks like.  Dan Tisch, President and CEO of [Argyle Communications] (https://argylepr.com/home/) , has an inspired view of what lies ahead for PR professionals and why the industry is well positioned for the evolving world of communication. About DanDan is one of the communications industry’s best-known leaders, one who has raised the bar for what leaders and organizations can expect from their advisors. There is a reason he is highly sought-after for his counsel: it’s his ability to connect communication to business value — in ways that are relevant, authentic and unique. About [Coldwater Communications] (https://coldwater-communications.ca/#home) is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought-leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice. ... Read more

19 Oct 2022

26 MINS

26:27

19 Oct 2022

#9

The Evolution of an Industry Preview

On our next episode: In this period of media volatility, it's natural to wonder what the future of public relations looks like.  Dan Tisch, President and CEO of [Argyle Communications] (https://argylepr.com/home/) , has an inspired view of what lies ahead for PR professionals and why the industry is well positioned for the evolving world of communication. About DanDan is one of the communications industry’s best-known leaders, one who has raised the bar for what leaders and organizations can expect from their advisors. There is a reason he is highly sought-after for his counsel: it’s his ability to connect communication to business value — in ways that are relevant, authentic and unique. About [Coldwater Communications] (https://coldwater-communications.ca/#home) is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought-leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice. ... Read more

17 Oct 2022

01 MINS

01:04

17 Oct 2022

#8

Relationship Status: It's Complicated

Like any long-term relationship, the one between public relations and media has its share of ups and downs. So after many years of working together, what does the media truly think about PR? [Marsha Lederman] (https://www.marshalederman.ca/) , former Western Arts Correspondent and current Opinion columnist with the Globe and Mail, will offer her view on the current relationship status and reveals the best and worst of her experiences with publicists during her long-standing career.     About [Coldwater Communications] (https://coldwater-communications.ca/#home) is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought-leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice. ... Read more

21 Sep 2022

23 MINS

23:00

21 Sep 2022

#7

Preview: Relationship Status: It's Complicated

Like any long-term relationship, the one between public relations and media has its share of ups and downs. So after many years of working together, what does the media truly think about PR? In our next episode, [Marsha Lederman] (https://www.marshalederman.ca/) , former Western Arts Correspondent and current Opinion columnist with the Globe and Mail, will offer her view on the current relationship status and reveals the best and worst of her experiences with publicists during her long-standing career.     About [Coldwater Communications] (https://coldwater-communications.ca/#home) is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought-leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice. ... Read more

19 Sep 2022

01 MINS

01:05

19 Sep 2022

#6

An Ethical Dilemma

Public Relations professionals are constantly questioned about their ethics. How do they navigate projects that can pit ethics against morals and values in a competitive field like PR? Cam McAlpine, Principal at Earnscliffe Strategies and President of the Canadian Public Relations Society, reveals the role ethics play in PR and outlines the approach he takes in when ethical questions arise. Guest [Cam McAlpine] (https://earnscliffe.ca/about/team/cam-mcalpine-apr/) , Principal at [Earnscliffe Strategies] (https://earnscliffe.ca/) and the President of the Canadian Public Relations Society. About [Coldwater Communications] (https://coldwater-communications.ca/#home) is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought-leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice. ... Read more

17 Aug 2022

16 MINS

16:41

17 Aug 2022

#5

A Preview of, An Ethical Dilemma

Navigating a public image can be challenging, whether you’re building a brand, rebuilding your reputation or just trying to get on the radar. You need the public to trust you, but does the public trust anyone anymore? And has it ever trusted public relations? On the next episode, we wade into the murky waters of ethics, a topic as vast and as difficult to navigate as the oceans themselves. About [Coldwater Communications] (https://coldwater-communications.ca/#home) is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought-leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice. ... Read more

16 Aug 2022

01 MINS

01:05

16 Aug 2022

#4

A Matter of Trust

Trust has always been easier to lose than it is to gain, but the issue of trust is even more complicated right now. Who and what Canadians trust has changed in recent years, and that trust varies significantly across the country. Proof Strategies CEO, Bruce MacLellan, explains how trust is measured in Canada, which trends have emerged during the pandemic, and how to begin rebuilding trust with the public. GuestBruce MacLellan is the founding President & CEO of [Proof Strategies] (https://getproof.com/) . Wanting to work somewhere with smart people solving interesting challenges and who were also kind, he started a new agency.  Bruce’s commitment to the environment runs deep. It resulted in Proof Strategies becoming the first North American marketing agency to be carbon neutral (since 2008). In politics, Bruce has worked in the Canadian government as Chief of Staff to the Minister of National Defence, supporting the brave men and women in the Armed Forces. Provincially, he worked as Executive Assistant to the Minister of Culture, protecting and investing in the heritage and diverse culture of Ontario. About [Coldwater Communications] (https://coldwater-communications.ca/#home) is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought-leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice. ... Read more

20 Jul 2022

21 MINS

21:37

20 Jul 2022

#3

A Matter of Trust Preview

Trust has always been easier to lose than it is to gain, but the issue of trust is even more complicated right now. On our next episode: Who and what Canadians trust has changed in recent years, and that trust varies significantly across the country. Proof Strategies CEO, Bruce MacLellan, explains how trust is measured in Canada, which trends have emerged during the pandemic, and how to begin rebuilding trust with the public. About [Coldwater Communications] (https://coldwater-communications.ca/#home) is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought-leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice. ... Read more

18 Jul 2022

01 MINS

01:21

18 Jul 2022

#2

Is P.R. a four-letter word?

Welcome to the first episode of “Deep Dive” powered by Coldwater Communications, a 12-part series that explores, exposes and explains the reality of public relations. Navigating a public image can be challenging, whether you’re building a brand, rebuilding your reputation or just trying to get on the radar. You need the public to trust you, but does the public trust anyone anymore? And has it ever trusted public relations? About [Coldwater Communications] (https://coldwater-communications.ca/#home) is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought-leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice. ... Read more

22 Jun 2022

11 MINS

11:02

22 Jun 2022

#1

Deep Dive Preview

Public Relations is both complicated and misunderstood, so we're cutting through the surface to clear a few things up. Welcome to Deep Dive - real talk about the reality of public relations from the people who live it. From fears of cancel culture to PR pitfalls to the sliding scale of ethics, you'll hear candid conversations with proven leaders on topics that go far beyond superficial clickbait.      About [Coldwater Communications] (https://coldwater-communications.ca/#home) is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought-leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice. ... Read more

15 Jun 2022

02 MINS

02:01

15 Jun 2022