The How To Podcast Series - Revolving Guest Co-Hosts, Podcast Tips and A Community for Podcasters podcast

The How To Podcast Series - Revolving Guest Co-Hosts, Podcast Tips and A Community for Podcasters

Welcome to the "How To Podcast Series" Here we share great short podcast episodes designed as bite-sized, easily consumable tips, updates, and suggestions to help you on your podcast journey. Whether you're looking to grow your podcast community, start a new show, or improve your existing one, this series is your go-to resource. Tune in for expert advice on podcast gear, platforms, social media strategies, guesting opportunities, hosting techniques, and so much more. Our mission is to provide you with actionable, easy-to-implement insights that will take your podcasting efforts to new heights

Welcome to the "How To Podcast Series" Here we share great short podcast episodes designed as bite-sized, easily consumable tips, updates, and suggestions to help you on your podcast journey. Whether you're looking to grow your podcast community, start a new show, or improve your existing one, this series is your go-to resource. Tune in for expert advice on podcast gear, platforms, social media strategies, guesting opportunities, hosting techniques, and so much more. Our mission is to provide you with actionable, easy-to-implement insights that will take your podcasting efforts to new heights

 

#425

E315 - How Self-Absorption Stifles Podcasting - Addressing the Challenges of Ego in Podcasting

Episode 315 - How Self-Absorption Stifles Podcasting - Addressing the Challenges of Ego in Podcasting The issue of self-absorption in podcasting has indeed become a significant concern, potentially stifling content creation and community building. This trend mirrors broader issues seen in social media and content creation in general. Impact of Self-Absorption on Content Creation Self-absorption can negatively impact podcast content creation in several ways: Narrow Focus: When podcasters become overly focused on themselves, they may lose sight of their audience's needs and interests. This can lead to content that fails to resonate with listeners Lack of Empathy: Self-absorbed creators often struggle to connect with their audience on a deeper level. This lack of empathy can result in content that feels disconnected or inauthentic Reduced Collaboration: An inflated ego can make podcasters less likely to collaborate with others, limiting the diversity of perspectives and ideas in their content The Shift from Community Building to Self-Promotion The podcasting landscape has seen a noticeable shift towards self-promotion, which can be detrimental to community building: Focus on Vanity Metrics: Many podcasters become fixated on download numbers, rankings, and awards, often at the expense of creating meaningful content and fostering genuine connections with their audience Uneven Recognition: The podcast industry's tendency to celebrate a small percentage of highly successful shows can lead to frustration and demotivation among the vast majority of podcasters who don't achieve similar levels of fame or financial success The Impact of Inflated Egos on Podcasting Inflated egos have affected the podcasting ecosystem in several ways: Unrealistic Expectations: Many new podcasters enter the field with inflated expectations of quick success, leading to disappointment and potentially abandoning their shows prematurely. Quality vs. Quantity: The drive for recognition can push some podcasters to prioritize quantity over quality, resulting in a flood of content that may not add significant value to listeners. Neglect of Niche Audiences: The focus on achieving broad appeal can lead podcasters to neglect smaller, dedicated niche audiences who might benefit most from their content. Addressing the IssueTo combat these challenges, podcasters should consider: 1--Refocusing on Audience Needs: Prioritize creating content that genuinely serves and engages your audience, rather than solely promoting yourself. 2--Building Authentic Connections: Foster real relationships with listeners through genuine interaction and community building efforts. 3--Embracing Collaboration: Seek out opportunities to collaborate with other podcasters, especially those with complementary skills or audiences. 4--Redefining Success: Look beyond traditional metrics and awards to measure success, focusing instead on the impact and value provided to listeners. 5--Celebrating Diversity: Recognize and appreciate the diverse landscape of podcasting, including niche shows and independent creators. Self-promotion and recognition have their place in podcasting, an overemphasis on these aspects can indeed stifle creativity and community building. By refocusing on audience needs, fostering genuine connections, and embracing collaboration, podcasters can create more meaningful and impactful content while building sustainable, engaged communities around their shows Read more: [https://thegrowtheq.com/self-absorption-on-social-media-is-making-us-sick/] (https://thegrowtheq.com/self-absorption-on-social-media-is-making-us-sick/) ___ Meet with Dave for a free consult to help you with your podcast⁠⁠⁠⁠ [https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners] (https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners) ___ [⁠⁠⁠⁠⁠⁠https://howtopodcast.ca] (⁠⁠⁠⁠⁠⁠https://howtopodcast.ca) ... Read more

16 Oct 2024

29 MINS

29:45

16 Oct 2024


#424

Podcast Tip For Audience Growth and Retention, Meetups, Question of the Month and October Updates

Podcast Tip For Audience Growth and Retention, Meetups, Question of the Month and October Updates Frustrated with the growth of your podcast audience, Dave shares how you can refocus your attention on your audience and grow your listeners As well, a reminder of the National Podcast Post Month #NaPodPoMo for November - if you want to partcipate, I am looking for podcasters to promote their show and answer 3 questions that will help a fellow podcaster - interested? Our Question of the Month is out there for October - join the conversation and promote your show on this podcast by partcipating Check out our weekly Podcaster Meetups - it is all about community, and we would love if you could join us! All the details can be found at our website link below! ___ Meet with Dave for a free consult to help you with your podcast⁠⁠⁠⁠ [https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners⁠⁠⁠⁠] (https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners⁠⁠⁠⁠) ___ [⁠⁠⁠⁠⁠⁠https://howtopodcast.ca] (⁠⁠⁠⁠⁠⁠https://howtopodcast.ca) ... Read more

15 Oct 2024

14 MINS

14:50

15 Oct 2024


#423

E314 - Are Podcasters Ditching Social Media, Exploring Alternatives for Community Engagement in 2024

Episode 314 - Are Podcasters Ditching Social Media? Exploring Alternatives for Community Engagement in 2024 In 2024, there's indeed a growing trend of podcasters reassessing their relationship with social media platforms. This shift is driven by several factors, including concerns about return on investment (ROI) and a desire for more control over audience engagement. Declining ROI on Social Media Podcasters are finding that the time and effort invested in social media platforms may not be yielding the expected returns. The ROI for social media efforts has become increasingly difficult to measure and justify: ---Organic reach on platforms like Facebook and Instagram has significantly decreased, with only a small fraction of content being shown to followers without paid promotion ---The constant need to create platform-specific content is time-consuming and often doesn't directly translate to podcast listenership growth. Push for Community Building Off Social Platforms Many podcasters are now focusing on building communities and fostering engagement outside of traditional social media: ---Email newsletters are seeing a resurgence as a way to directly communicate with listeners. ---Dedicated community platforms like Discord or Slack are being used to create more intimate and engaged listener groups. ---Podcasters are investing in their own websites and forums to host discussions and interact with their audience Alternatives to Traditional Social Platforms As podcasters seek alternatives, several options are gaining traction: 1--Podcast-specific platforms: Apps and websites designed specifically for podcast discovery and community building are emerging. 2--Niche social networks: Smaller, topic-focused social platforms that align closely with podcast themes are becoming popular. 3--Direct messaging apps: Platforms like WhatsApp or Telegram are being used to create more personal connections with listeners. 4--Live streaming: Platforms like Twitch or YouTube Live are being utilized for real-time interaction with audiences. The Changing Landscape of Social Media in 2024 While social media hasn't lost all its attraction, its role in podcasters' strategies is evolving: ---There's a growing emphasis on quality over quantity in social media content. ---Podcasters are becoming more selective about which platforms they use, focusing on those that align best with their audience and goals. ---The "pay-to-play" model of social media is pushing some podcasters to explore organic growth strategies elsewhere Impact on Podcast Marketing This shift is changing how podcasters approach marketing: ---More focus is being placed on search engine optimization (SEO) for podcast discoverability. ---Collaborations and cross-promotions with other podcasters are becoming more common as an alternative to social media marketing. ---Podcasters are investing more in their own platforms and technologies to reduce dependence on third-party social networks. While social media remains a part of many podcasters' strategies, there's a clear trend towards diversification and a renewed focus on owned platforms and direct audience relationships. The landscape is evolving, with podcasters seeking more control over their audience engagement and looking for measurable, sustainable growth strategies beyond traditional social media platforms. ___ Meet with Dave for a free consult to help you with your podcast⁠⁠⁠⁠ [https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners] (https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners) ___ [⁠⁠⁠⁠⁠⁠https://howtopodcast.ca] (⁠⁠⁠⁠⁠⁠https://howtopodcast.ca) ... Read more

14 Oct 2024

29 MINS

29:50

14 Oct 2024


#422

E313 - Navigating Podcast Guesting - Benefits and Drawbacks of Working with Booking Agencies for Hos...

Episode 313 - Navigating Podcast Guesting - Benefits and Drawbacks of Working with Booking Agencies for Hosts and Guests Guesting agencies help guests find great shows and when a great releationship between potential guest, guesting agency and podcast host exists a guesting agency is very helpful for all involved. The downside can be for podcast hosts that do not benefit financially from this interaction and this can be a bit unfair. Interested to hear of any downside for a guest working with an agency and a recap of the pros and cons in regards to working with a podcast guesting agency from the perspective of a guest and the host of a podcast Podcast guesting agencies play a significant role in connecting guests with podcast hosts, but their impact varies for different parties involved. Let's examine the benefits and potential drawbacks for both podcasters and guests. Benefits for Podcasters Quality Guest Selection: Guesting agencies often have access to a wide pool of potential guests, including experts and thought leaders in various fields. This can help podcasters secure high-quality guests who might otherwise be difficult to reach. Time-Saving: By working with agencies, podcasters can reduce the time and effort spent on guest outreach and scheduling. This allows them to focus more on content creation and production. Consistent Content Flow: Agencies can help ensure a steady stream of guests, which is crucial for maintaining a regular publishing schedule Drawbacks for Podcasters Lack of Financial Compensation: One significant downside is that podcasters typically don't receive financial compensation from these arrangements, despite providing a platform for guests to promote themselves or their businesses Potential Mismatch: There's a risk of receiving guests who may not align perfectly with the podcast's audience or theme, especially if the agency prioritizes quantity over quality Loss of Personal Touch: Relying heavily on agencies might lead to less personalized guest selection and reduce direct relationships between hosts and guests Benefits for Guests Increased Exposure: Guesting agencies can help secure appearances on relevant podcasts, expanding the guest's reach and visibility. Time Efficiency: Guests can save considerable time and effort by outsourcing the process of finding and securing podcast appearances. Professional Representation: Agencies can present guests in the best possible light, crafting compelling pitches and managing the booking process professionally Potential Drawbacks for Guests Cost: The primary downside for guests is the cost associated with hiring a guesting agency, which can be substantial Less Control: Guests may have reduced control over which podcasts they appear on and how they are presented Potential for Overexposure: If not managed carefully, guests might risk appearing on too many similar podcasts, potentially diluting their message. While podcast guesting agencies can provide valuable services, their effectiveness depends on the specific needs and circumstances of both guests and podcast hosts. A balanced approach, considering both the benefits and potential drawbacks, is crucial for all parties involved in the podcast guesting process. For more: [https://amplify.matchmaker.fm/podcast-booking-agency/] (https://amplify.matchmaker.fm/podcast-booking-agency/) ___ Meet with Dave for a free consult to help you with your podcast⁠⁠⁠⁠ [https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners] (https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners) ___ [⁠⁠⁠⁠⁠⁠https://howtopodcast.ca] (⁠⁠⁠⁠⁠⁠https://howtopodcast.ca) ... Read more

11 Oct 2024

28 MINS

28:54

11 Oct 2024


#421

E312 - CO-HOST - Nadine Pittam - Two Sides To Podcasting, Can A Podcast Fix You, What is the Tone of...

Episode 312 - CO-HOST - Nadine Pittam - Two Sides To Podcasting, Can A Podcast Fix You, What is the Tone of Your Podcast This Won't Fix You I am a psychotherapist, and I am also the host of a podcast called This Won't Fix You. Being a psychotherapist means I encounter loads of really interesting ways of looking at life. Granted, it’s often ways of looking at life’s struggles… but anyway, it occurred to me one day that if I could find a way to share some of them it might be interesting for other people. And though may be helpful, it is not intended to be a substitute for therapy. There is no shortcut to the valuable work that goes on in the consulting room.  So if I’ve read or heard a funky idea, I’ll lift it from the book or the talk or the session, and I will offer it to you. It’s like I’ve run a highlighter through my books so you can be presented with what I’ve highlighted!! Rest assured, if the idea comes from someone else I will always credit that person, and there is definitely water-tight confidentiality for my clients. [https://www.nadinepittam.com/] (https://www.nadinepittam.com/) [https://www.thiswontfixyou.com/2338980] (https://www.thiswontfixyou.com/2338980) [https://www.thiswontfixyou.com/] (https://www.thiswontfixyou.com/) ___ Meet with Dave for a free consult to help you with your podcast⁠⁠⁠⁠ [https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners] (https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners) ___ [⁠⁠⁠⁠⁠⁠https://howtopodcast.ca] (⁠⁠⁠⁠⁠⁠https://howtopodcast.ca) ... Read more

09 Oct 2024

46 MINS

46:17

09 Oct 2024


#420

E311 - Refocusing on Your Podcast's Purpose - Getting Back on Track with your Podcast

Episode 311 - Refocusing on Your Podcast's Purpose - Getting Back on Track with your Podcast Refocusing on Your Podcast's Purpose To overcome an unfocused podcast and to serve your audience better: 1--Clarify Your Mission: Revisit why you started your podcast and who you're trying to serve. 2--Simplify Your Approach: Focus on creating valuable content consistently rather than perfection. 3--Build Sustainable Habits: Create a podcasting routine that fits into your life without causing stress. 4--Embrace Your Uniqueness: Concentrate on developing your authentic voice and perspective. 5--Measure What Matters: Look at listener feedback and engagement alongside traditional metrics. 6--Connect with Your Community: Engage with your listeners and fellow podcasters for support and inspiration. Remember, podcasting should be enjoyable for both you and your listeners. By avoiding these common pitfalls and focusing on what truly matters – creating valuable content for your audience – you can build a sustainable and fulfilling podcasting practice. ___ Meet with Dave for a free consult to help you with your podcast⁠⁠⁠⁠ [https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners] (https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners) ___ [⁠⁠⁠⁠⁠⁠https://howtopodcast.ca] (⁠⁠⁠⁠⁠⁠https://howtopodcast.ca) ... Read more

07 Oct 2024

29 MINS

29:57

07 Oct 2024


#419

E310 - Alex Sanfilippo - PodMatch, Podcast Networks, AI Hosts in Podcasting and Apples

Episode 310 - Alex Sanfilippo - PodMatch, Podcast Networks, AI Hosts in Podcasting and Apples PodMatch was created to serve you in your podcasting journey on either side of the microphone PodMatch elevates the voices of independent podcast hosts and guests to maximize their impact We develop software solutions that make the entire podcasting process more cost-effective, less time-consuming, and all-around a more joyous experience. PodMatch saves an average of 13 back-and-forth messages and 3 hours of administration, per interview. We free up your time so you can spend it doing the parts of podcasting that you love (on either side of the mic). Our Core Values Our Core Values are what drive us. Here's who we are as a company and what you can expect when you work with us HUMAN TO HUMAN Customers, users, clients; these are words you’ll never hear us say. If you’re part of PodMatch, you’re a member. As a member of our community/family, you will never be treated like a “number”; instead, you’ll be treated respectfully as you deserve. If you communicate with us on any level, you’ll be warmly greeted by a person ready to serve. SEEK TO SERVE We carry no sense of entitlement. We’re here to serve others, not ourselves. We believe in servant leadership as modeled by Jesus from the Bible. Our internal goals are not to increase our revenue or signups. Instead, we seek to offer solutions that help our members reach their goals faster and more efficiently. CRAZY AGILE We’re bootstrapped and have not taken any investor capital. Because no one owns us, we can get it done for our members. When our members share a good idea, we deliver fast. We’re crazy agile in giving our members what’s valuable for them as quickly as possible and then focusing on continuous improvement. Want to sign up for PodMatch - please use our special affiliate link! [https://www.joinpodmatch.com/truemedia] (https://www.joinpodmatch.com/truemedia) [https://podmatch.com/help/full-walkthrough-of-workflows-by-podmatch-how-to-use-it] (https://podmatch.com/help/full-walkthrough-of-workflows-by-podmatch-how-to-use-it) [https://podmatch.com/] (https://podmatch.com/) ___ Meet with Dave for a free consult to help you with your podcast⁠⁠⁠⁠ [https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners] (https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners) ___ ⁠⁠⁠⁠⁠⁠⁠ [https://howtopodcast.ca] (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbVVLNThqUkdqTS1XX0FWUUFad09PMDJ0Q2x5d3xBQ3Jtc0trR0dYRU8zWUVuRUZFTVl4TzJrUlBXUGs2eFNELUhmZVVWTmd1dXptSEJXWmFnbm1qNWZVcmE1NE1zcENTM1dMXzQxMVY2RXJyM0c3SkwzVFpiZzJRZWxwMHU3X1prY3pfRlVLNzA2SEdCbkFZdmFyTQ&q=https%3A%2F%2Fhowtopodcast.ca%2F&v=qfk_oGFBkdk) ... Read more

04 Oct 2024

36 MINS

36:24

04 Oct 2024


#418

E309 - Transform Your Podcast - 5 Strategies to Turn Listeners into Engaged Community Members

Episode 309 - Transform Your Podcast - 5 Strategies to Turn Listeners into Engaged Community Members Chris Brogan likes to say that the difference between an audience and a community is, which direction the chairs are facing. The chairs had been turned to face each other and the experience was richer for it. Your podcast like all podcasts is largely a one-to-many Affair. On a virtual live event is a great opportunity for you to rethink that relationship entirely break the fourth wall and invite your audience in to co-create the experience. Letting in those listeners who want to be a part of the show whenever possible is always good advice whether for an event or the Regular Show. Even people who would never call the request line at a radio station like to know that it's at least possible. Acknowledging your audience as integral to the show and its content is something you really can't do enough of Some people will take you up on it and some won't, but it will mean something to almost all of them. Chris Brogan's insight about the difference between an audience and a community is profound and highly relevant for podcasters looking to deepen engagement. Let's explore how this concept can be applied to enhance podcast audience interaction: Turning the Chairs: From Audience to CommunityBrogan's analogy of chair direction perfectly encapsulates the shift from passive listening to active participation. For podcasters, this means: Breaking the Fourth Wall Acknowledge your listeners as active participants rather than passive consumers. Directly address them, ask for their input, and make them feel like co-creators of the show Virtual Live Events Host live recording sessions or Q&A events where listeners can interact in real-time. This creates a sense of immediacy and shared experience that strengthens community bonds Strategies for Community-Building Open Lines of Communication Establish multiple channels for listeners to contribute, such as: ---Dedicated voicemail lines for questions and comments ---Active social media accounts where you regularly engage ---Email newsletters that encourage replies ---Community forums or Discord servers for ongoing discussions Incorporate Listener Content Make it a regular feature to include listener contributions in your episodes. This could be: ---Reading out comments or questions ---Playing voice messages ---Dedicating segments to listener stories or experiences Collaborative Episodes Occasionally produce episodes that are entirely driven by listener input. This could be a "mailbag" episode answering accumulated questions or a themed episode where listeners share their perspectives on a topic The Power of Possibility Even if only a fraction of your audience actively participates, knowing that the opportunity exists is valuable to all listeners. It transforms the podcast from a one-way broadcast into a potential dialogue, making the experience richer and more engaging for everyone involved By consistently acknowledging your audience's role in shaping the show, you create a sense of ownership and belonging. This not only deepens the connection with existing listeners but also makes your podcast more attractive to new ones seeking a community, not just content ___ Meet with Dave for a free consult to help you with your podcast⁠⁠⁠⁠ [https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners] (https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners) ___ [⁠⁠⁠⁠⁠⁠https://howtopodcast.ca] (⁠⁠⁠⁠⁠⁠https://howtopodcast.ca) ... Read more

02 Oct 2024

37 MINS

37:21

02 Oct 2024


#417

Question of the Month - October 2024 - What Was The Last Podcast That You Recommended to Someone and...

Question of the Month - October 2024 - What Was The Last Podcast That You Recommended to Someone and Why Hello October! Autumn is in the air here in Canada, leaves are turning colour, nights are cooler, sweaters are being pulled out of storage and it is a beautiful time of the year! We are posing our next Question of the Month to you! For the month of October 2024 - the question is this "What was the last podcast that your recommended to someone and why did you recommend it?" Word of Mouth Marketing has a great return on investment - we trust when someone we know and love recommends something to us, we generally act on their recommendation because we know them and they know us - we trust their opinion! So, I would love to know, what podcast have you recommended recently and what is it about that show that made you feel compelled to share it with someone in your world? My recommendation would be the Mel Robbins Podcast - I love what she does and how she does it! Check her out here >>> So, it is that easy - head over to our HowToPodcast website and click the SpeakPipe link and record your answer to the question of the month - be sure to include your name, the name of your podcast, your website and your answer to the October Question of the Month! The Mel Robbins Podcast Tune in and buckle up – your life is about to change. New episodes of The Mel Robbins Podcast drop every Monday and Thursday. To learn more about Mel, go deeper into every episode, find the resources and research she mentions, or submit a topic or question, check out [https://www.melrobbins.com] (https://www.melrobbins.com) [https://pod.link/1646101002] (https://pod.link/1646101002) ___ [https://howtopodcast.ca/] (https://howtopodcast.ca/) ... Read more

01 Oct 2024

09 MINS

09:48

01 Oct 2024


#416

How Being A Tourist Can Make You and Your Podcast Better - Put Yourself In New Places to Spark Your ...

How Being A Tourist Can Make You and Your Podcast Better - Put Yourself In New Places to Spark Your Podcast Content We were in Calgary Alberta for the first time in September at PodSummit 2024. We had a great time meeting fellow podcasters, attending sessions and hanging out in this beautiful city. We had the chance to go to Banff Alberta for dinner with long time friends and it was great to be a tourist, taking in the majesty of the city of Banff and the mountains that seem to just appear out of nowhere! It makes you appreciate how small we all are in this big world and how great our planet is! When was the last time that you were a tourist? When was the last time you put yourself in a new environment? This does not require jumping onto a plan and flying across the country, it can be as simple as going into the coffee shop you pass by daily and that you have never been in, to check out a little shop that you are curious about, to take a different way to work that you never take. Putting ourselves in new environments and unfamiliar places heightens our awareness of our surroundings and resets our brain! Meeting new people expands your connections and interactions - meeting someone different than you, from a different place helps you realize that you are not the center of your own world - there is a bigger world out there and exposing ourselves to it makes us better people! So, if you feel a little punchy, a little bored in your routine, if you podcast is kinda becoming just "a thing that you do" instead of "a passion that you love" put yourself somewhere new - it will help you reconnect with yourself and with your world, and that is where creativity is sparked, new ideas come and great connections result! Tell me about your touristic approach to your podcast and how you are putting yourself in unfamiliar waters, I would love to hear how doing so has made your podcast and your own life better! Keep podcasting, and keep being you! Dave [https://www.podsummit.com/] (https://www.podsummit.com/) ___ Meet with Dave for a free consult to help you with your podcast⁠⁠⁠⁠ [https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners] (https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners) ___ [⁠⁠⁠⁠⁠⁠https://howtopodcast.ca] (⁠⁠⁠⁠⁠⁠https://howtopodcast.ca) ... Read more

30 Sep 2024

14 MINS

14:28

30 Sep 2024


#415

E308 - From Command to Connection -Transforming Podcast Engagement with Pathways to Action

Episode 308 - From Command to Connection -Transforming Podcast Engagement with Pathways to Action The concept of a "call to action" (CTA) has deep roots in marketing and advertising, but its application in podcasting requires a more nuanced approach. Let's explore the history of CTAs and how podcasters can adapt this concept to better serve their listeners. Evolution of the Call to Action The term "call to action" originated in traditional advertising, where marketers sought to prompt immediate responses from consumers  Initially, CTAs were direct commands like "Buy Now!" or "Call Today!" designed to drive sales or generate leads. As marketing evolved, so did CTAs, becoming more sophisticated and tailored to specific audience segments and platforms. Rethinking CTAs for Podcasting In podcasting, the traditional CTA model often falls short. Podcasts are an intimate medium, fostering a personal connection between host and listener. This relationship calls for a more thoughtful approach to engagement.Instead of a "call to action," podcasters should consider creating a "path to action" - a gentler, more audience-centric approach that prioritizes listener benefit over host or sponsor gain. From Command to Opportunity Bad CTA Example: "Don't forget to rate and review our show on Apple Podcasts!" This common podcast CTA focuses solely on benefiting the podcast, without offering value to the listener. Improved Approach: "If you found today's discussion on personal finance helpful, we'd love to hear your thoughts. Sharing your perspective in a review helps other listeners discover content that might benefit them too." This approach frames the action as an opportunity for the listener to contribute to a community and help others, rather than a command to perform a task for the podcast's benefit. Audience-First Engagement Bad CTA Example: "Visit our website to buy our merchandise!" This direct sales pitch can feel jarring and self-serving in the context of a podcast. Improved Approach: "We've curated a collection of resources related to today's topic on our website, including some exclusive content for our listeners. While you're there, you might also want to check out our merch store, where each purchase helps support the show." This approach leads with value for the listener, making the commercial aspect secondary and optional. Creating Interactive Experiences Bad CTA Example: "Follow us on social media!" This generic request doesn't provide a compelling reason for listeners to engage. Improved Approach: "Join our vibrant community on Instagram, where we continue the conversation from each episode. Share your insights using #[PodcastName], and you might hear your thoughts discussed on next week's show!" This invites listeners to become active participants in an ongoing dialogue, extending the podcast experience beyond the audio. Conclusion As podcasters, our goal should be to create paths to action that enrich our listeners' experiences, rather than simply issuing commands. By focusing on providing value, fostering community, and creating interactive opportunities, we can build stronger, more engaged audiences who choose to take action because it benefits them, not just the podcast. Remember, in podcasting, the relationship with the listener is paramount. Every suggestion for engagement should be framed as an opportunity for the listener to enhance their experience, learn more, or connect with like-minded individuals. This approach not only respects the listener but also builds a more loyal and active audience in the long run. [https://workwithbranded.com/branded-podcast/] (https://workwithbranded.com/branded-podcast/) ___ Meet with Dave for a free consult to help you with your podcast⁠⁠⁠⁠ [https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners] (https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners) ___ [⁠⁠⁠⁠⁠⁠https://howtopodcast.ca] (⁠⁠⁠⁠⁠⁠https://howtopodcast.ca) ... Read more

30 Sep 2024

30 MINS

30:58

30 Sep 2024


#414

Question of the Month - September 2024 - Advice For New Podcasters - Your Responses

Question of the Month - September 2024 - Advice For New Podcasters - Your Responses Classic Advice - Becoming a Better You and Giving Hope! [https://pod.link/1737628452] (https://pod.link/1737628452) ___ Older & Bolder with Debbie McCullochCelebrating people who are fearless, fabulous & fifty-plus! [https://olderandbolder.ca/] (https://olderandbolder.ca/) ___ Welcome to Moms Without Capes, hosted by licensed therapist and mom of six, Onnie Michalsky. This podcast is dedicated to helping moms who feel exhausted and burnt out from always putting their families first. Onnie shares practical solutions, personal stories, and expert advice to help you reclaim your sense of self, practice self-care, and rediscover who you are beyond motherhood. Tune in weekly for a mix of solo episodes and guest interviews, and start your journey towards a more fulfilling life today. [https://www.momswithoutcapes.com/] (https://www.momswithoutcapes.com/) ___ What’s Your Ripple? - A Podcast capturing true life tales and stories of how ordinary people like you and me are making extraordinary Ripples in peoples lives, changing their lives forever. [https://pod.link/1744452102] (https://pod.link/1744452102) ___ Meet with Dave for a free consult to help you with your podcast⁠⁠⁠⁠ [⁠https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners⁠⁠⁠⁠⁠] (⁠https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners⁠⁠⁠⁠⁠) ___ [⁠⁠⁠⁠⁠⁠⁠https://howtopodcast.ca⁠] (⁠⁠⁠⁠⁠⁠⁠https://howtopodcast.ca⁠) ... Read more

30 Sep 2024

16 MINS

16:36

30 Sep 2024


#413

E307 - Overcoming Podcasting Pitfalls - Tips to Simplify, Commit, and Thrive

Episode 307 - Overcoming Podcasting Pitfalls - Tips to Simplify, Commit, and Thrive Podcasters often sabotage their own success by falling into four common traps: over-complication, over-commitment, over-competitiveness, and being overly critical of success metrics. Here's how these issues can hurt your podcast and what you can do to overcome them: Over-Complication The Problem: Many podcasters try to do too much, creating complex formats or intricate production processes that are difficult to sustain. How It Hurts: ---Increases production time and stress ---Can lead to inconsistent release schedules ---May confuse or overwhelm listeners Solution: ---Simplify your format and focus on your core message ---Streamline your production process ---Remember that content quality often trumps production complexity Over-Commitment The Problem: Podcasters often set unrealistic goals or commit to unsustainable publishing schedules. How It Hurts: ---Leads to burnout and decreased content quality ---Can result in missed episodes, disappointing listeners ---May cause you to lose passion for your podcast Solution: ---Set a realistic publishing schedule that you can maintain long-term ---Build a content buffer by batching episodes ---Don't be afraid to adjust your commitments as needed Over-Competitiveness The Problem: Constantly comparing your podcast to others can lead to discouragement or imitation rather than innovation. How It Hurts: ---Stifles creativity and authenticity ---Can lead to copying others instead of developing your unique voice ---May cause you to lose sight of your podcast's original purpose Solution: ---Focus on your unique value proposition ---Collaborate with other podcasters instead of viewing them as competition ---Use inspiration from others to improve, not imitate Overly Critical of Success Metrics The Problem: Obsessing over download numbers, rankings, or other metrics can lead to discouragement and short-sighted decision-making. How It Hurts: ---Can lead to compromising content quality for quick gains ---May cause you to overlook meaningful but less quantifiable success indicators ---Often results in unnecessary stress and anxiety Solution: ---Define success on your own terms, beyond just numbers ---Focus on engagement and impact rather than just reach ---Celebrate small wins and gradual growth ___ Meet with Dave for a free consult to help you with your podcast⁠⁠⁠⁠ [https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners] (https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners) ___ [⁠⁠⁠⁠⁠⁠https://howtopodcast.ca] (⁠⁠⁠⁠⁠⁠https://howtopodcast.ca) ... Read more

27 Sep 2024

31 MINS

31:25

27 Sep 2024


#412

Two Things That You Can Do Today To Make You A Smarter Podcaster - The Daily Dave - Podcasting Tips

Two Things That You Can Do Today To Make You A Smarter Podcaster - The Daily Dave - Podcasting Tips Do you want to be the smartest podcaster? Is that attainable? Not sure, but our podcasts could benefit from acting on these two things. First - put in the work behind the scenes that nobody sees - be proud of your work, your research, your show and your audience and show up for them every time! Second - the shorter the question, the smarter the host - short, pointed questions are better by far than 4 minute question setups, back story to why you are asking this specific question and layered questions with questions within a question that confuses the guest, the listener, heck, even you as a host forgets what you even asked... Don't loose your audience with wordy questions - keep your questions shorter! Try it! ___ Meet with Dave for a free consult to help you with your podcast⁠⁠⁠⁠ [https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners⁠⁠⁠⁠] (https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners⁠⁠⁠⁠) ___ [⁠⁠⁠⁠⁠⁠https://howtopodcast.ca] (⁠⁠⁠⁠⁠⁠https://howtopodcast.ca) ... Read more

26 Sep 2024

10 MINS

10:51

26 Sep 2024


#411

Question of the Month for September Reminder - What is ONE Piece of Advice You Would Have for a New ...

Question of the Month for September Reminder - What is ONE Piece of Advice You Would Have for a New Podcaster Reminder! I want to hear your thoughts for this month's question of the month! Have your say at HowToPodcast.ca! Tell us your name, tell us about your podcast and answer this question for September.... "What is ONE piece of advice that you would give to a new podcaster?" You can answer via our SpeakPipe link on HowToPodcast.ca or, if you feel more comfortable, email us your response and we will throw your email response into a voice generator so that we can hear your response! If you have a preference, let me know if you prefer a male, female or child's voice to word your email - otherwise, I will make my best guess from a library of A.I. voices. ___ Meet with Dave for a free consult to help you with your podcast⁠⁠⁠⁠ [https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners⁠⁠⁠⁠] (https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners⁠⁠⁠⁠) ___ [⁠⁠⁠⁠⁠⁠https://howtopodcast.ca] (⁠⁠⁠⁠⁠⁠https://howtopodcast.ca) ... Read more

25 Sep 2024

10 MINS

10:16

25 Sep 2024


#410

I Don't Know Who Joe Rogan Is, How Would You Explain Podcasting to Someone That Has Never Heard of P...

The Daily Dave - Podcasting Tips - I Don't Know Who Joe Rogan Is, How Would You Explain Podcasting to Someone That Has Never Heard of Podcasting How would you explain podcasting to a person that has zero concept of technology, famous podcasters like Joe Rogan, audio streaming, YouTube - like a completely uninitiated, non-podcast listener? I would love to hear your explanation of podcasting and then to have you try it this week on a non-podcast listener in your space, community or family. We need more active podcast listeners in our space, not just to our own show (which would be nice) but, to podcasting in general - we need to promote podcasting to the world as podcasters! So let's hear your best promo for the podcasting space, how would you explain podcasting to a new potential podcast listener? Have your say at HowToPodcast.ca ___ Meet with Dave for a free consult to help you with your podcast⁠⁠⁠⁠ [https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners⁠⁠⁠⁠] (https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners⁠⁠⁠⁠) ___ ⁠⁠⁠⁠⁠⁠ [https://howtopodcast.ca] (https://howtopodcast.ca) ... Read more

25 Sep 2024

09 MINS

09:13

25 Sep 2024


#409

E306 - Overcoming the Fear of Success - A Podcaster's Guide to Thriving in Podcasting

Episode 306 - Overcoming the Fear of Success - A Podcaster's Guide to Thriving in Podcasting Action Plan for Podcasters: Overcome Challenges and Grow Your Show Embrace Your Potential 1-----Acknowledge your fear of success and write down your concerns ------Visualize your ideal podcast and set small goals to expand your comfort zone Manage Your Ego 2-----Practice gratitude for your audience ------Seek feedback from trusted peers ------Regularly reflect on how to improve your content Overcome Haters 3-----Filter negative comments ------Engage with positive feedback and use criticism to grow Commit to Long-Term Growth 4-----Plan content 6-12 months ahead ------Set a consistent release schedule ------Partner with other podcasters for accountability Handle Praise Gracefully 5-----Redirect compliments to highlight your message ------Share credit with your team and guests Embrace Your Worth 6-----Update your media kit with achievements ------Set fair rates for sponsorships and collaborations ------Invest in personal development Build a Supportive Community 7-----Offer exclusive content for engaged listeners ------Collaborate with other creators Stay Authentic 8-----Share personal stories and stay true to your values ------Be transparent about your journey Continuously Innovate 9-----Experiment with new formats ------Stay updated on industry trends ------Involve your audience in content development Practice Self-Care ---Schedule breaks to avoid burnout ---Build a support network of fellow creators By following these steps, you’ll grow your podcast while staying authentic and connected to your audience. Success is a journey—enjoy the process! ___ Meet with Dave for a free consult to help you with your podcast⁠⁠⁠⁠ [https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners] (https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners) ___ [⁠⁠⁠⁠⁠⁠https://howtopodcast.ca] (⁠⁠⁠⁠⁠⁠https://howtopodcast.ca) ... Read more

25 Sep 2024

31 MINS

31:29

25 Sep 2024


#408

E305 - Reality Check - 5 Lies You Need to Stop Telling Yourself About Your Podcast

Episode 305 - Reality Check - 5 Lies You Need to Stop Telling Yourself About Your Podcast Here are 5 common lies that podcasters often tell themselves about their podcasts: "My audience will grow organically without any promotion" This is a dangerous misconception. While organic growth can happen, it's rare for podcasts to gain a significant audience without active promotion and marketing efforts. Successful podcasters understand that growing an audience requires consistent outreach, networking, and strategic promotion across various platforms. "I need expensive equipment to produce a quality podcast" Many new podcasters believe they need top-of-the-line gear to create a professional-sounding show. In reality, you can produce high-quality audio with relatively inexpensive equipment. The most important factors are your recording environment and technique, not necessarily the price tag of your microphone. "My content is so good, I don't need to worry about editing" Even the best content can benefit from thoughtful editing. Editing isn't just about removing mistakes; it's about crafting a more engaging and polished listening experience. Neglecting this step can result in a less professional-sounding podcast that may turn listeners away "I can talk about anything and everything on my podcast" While flexibility in content can be good, having a clear niche or focus is crucial for building and retaining an audience. A podcast without a defined topic or theme may struggle to attract and keep listeners who are looking for specific content "Once I launch my podcast, success will come quickly" Podcasting success rarely happens overnight. It often takes time, consistency, and persistence to build an audience and see significant growth. Many podcasters give up too soon, not realizing that success in podcasting is often a long-term endeavor These misconceptions can hinder a podcaster's growth and success. By recognizing and addressing these lies, podcasters can develop more realistic expectations and strategies for their shows. Remember, successful podcasting typically requires a combination of quality content, consistent effort, strategic promotion, and patience. ___ Meet with Dave for a free consult to help you with your podcast⁠⁠⁠⁠ [https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners] (https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners) ___ [⁠⁠⁠⁠⁠⁠https://howtopodcast.ca] (⁠⁠⁠⁠⁠⁠https://howtopodcast.ca) ... Read more

23 Sep 2024

31 MINS

31:09

23 Sep 2024


#407

E304 - The Second Law of Thermodynamics and How Entropy Can Cause Your Podcast To Break Down Over Ti...

Episode 304 - The Second Law of Thermodynamics and How Entropy Can Cause Your Podcast To Break Down Over Time The second law of thermodynamics, which states that entropy (disorder) in an isolated system tends to increase over time, can indeed be applied metaphorically to podcasting. Just as systems tend to break down without external input, podcasts can lose momentum, quality, and audience engagement if not actively maintained and nurtured. Here's how we can keep our podcast healthy and growing, drawing parallels to combating entropy: Energy Input: Consistent Content Creation Thermodynamic Parallel: In thermodynamics, energy input is required to maintain order and prevent system breakdown. Podcasting Application: ---Maintain a consistent release schedule ---Continuously generate fresh, relevant content ---Invest time and resources in research and preparation Adaptation: Evolving with Your Audience Thermodynamic Parallel: Systems that adapt to changing environments are more likely to survive and thrive. Podcasting Application: ---Regularly analyze listener feedback and metrics ---Adjust content and format based on audience preferences ---Stay current with industry trends and topics Quality Control: Refining Your Process Thermodynamic Parallel: Efficient systems minimize waste and maximize useful output. Podcasting Application: ---Continuously improve audio quality and production values ---Refine your hosting skills and interview techniques ---Edit content ruthlessly to maintain high standards Interconnectivity: Building a Podcast Ecosystem Thermodynamic Parallel: Open systems that exchange energy with their environment are more stable than isolated ones. Podcasting Application: ---Collaborate with other podcasters and guests ---Engage with your audience through social media and live events ---Cross-promote with complementary content creators Diversity: Expanding Your Content Horizons Thermodynamic Parallel: Diverse systems are generally more resilient to changes and disruptions. Podcasting Application: ---Experiment with different episode formats (interviews, solo shows, panel discussions) ---Cover a range of topics within your niche ---Incorporate multimedia elements (video, social media content) Regular Maintenance: Podcast Health Checks Thermodynamic Parallel: Regular maintenance prevents system degradation and extends longevity. Podcasting Application: ---Conduct periodic reviews of your podcast's performance ---Update equipment and software as needed ---Refresh your podcast artwork and description periodically Energy Conservation: Efficient Resource Use Thermodynamic Parallel: Efficient use of energy helps maintain system stability. Podcasting Application: ---Streamline your production process ---Repurpose content across different platforms ---Automate repetitive tasks where possible Feedback Loops: Continuous Improvement Thermodynamic Parallel: Feedback mechanisms help systems self-regulate and maintain stability. Podcasting Application: ---Actively seek and incorporate listener feedback ---Monitor analytics to identify areas for improvement ---Conduct regular self-assessments of your podcast's quality and relevance By applying these principles, podcasters can actively work against the "entropy" that naturally occurs in content creation. Just as maintaining order in a physical system requires constant effort, keeping a podcast healthy and growing demands ongoing attention, adaptation, and energy input. This proactive approach helps ensure that your podcast remains vibrant, engaging, and continues to attract and retain listeners over time. ___ Meet with Dave for a free consult to help you with your podcast⁠⁠⁠⁠ [https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners] (https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners) ___ [⁠⁠⁠⁠⁠⁠https://howtopodcast.ca] (⁠⁠⁠⁠⁠⁠https://howtopodcast.ca) ... Read more

20 Sep 2024

32 MINS

32:57

20 Sep 2024


#406

E303 - Seasonal vs. Non-Seasonal Podcasts - Understanding the Trends and Making the Right Choice For...

Episode 303 - Seasonal vs. Non-Seasonal Podcasts - Understanding the Trends and Making the Right Choice For Your Show The use of seasons in podcasting offers both benefits and challenges. Here's an overview of the pros and cons, along with some data on seasonal versus non-seasonal podcasts:Benefits of Using Seasons in Podcasting Content Planning and Quality Control ---Allows for better planning and organization of content ---Provides time to research and prepare high-quality episodes Preventing Burnout ---Gives hosts and production teams scheduled breaks ---Helps maintain enthusiasm and creativity Marketing Opportunities ---Creates anticipation for new season launches ---Allows for promotional campaigns between seasons Flexibility in Format ---Enables experimentation with different themes or formats each season ---Facilitates natural evolution of the podcast over time Audience Engagement ---Can create a sense of excitement for returning seasons ---Allows for audience feedback to be incorporated into new seasons Challenges of Using Seasons in Podcasting Potential Audience Loss ---Risk of losing some listeners during breaks between seasons ---According to the search results, even a break of just a couple of weeks can lead to audience drop-off Consistency Concerns ---Breaks in publishing can disrupt listener habits ---May affect podcast rankings and discoverability during off-seasons Momentum Loss ---Can be challenging to regain momentum after a long break ---Requires effort to re-engage audience with each new season Production Pressure ---May create pressure to produce a full season's worth of content in a shorter timeframe ---Can lead to rushed production if not well-planned Audience Confusion ---Listeners may be unclear about when to expect new episodes ---Requires clear communication about season schedules Seasonal vs. Non-Seasonal Podcasts While exact percentages are not provided, there are some insights into the prevalence and performance of seasonal versus non-seasonal (always-on) podcasts: ---Always-On Podcasts: The majority of top shows on Spotify are "always on," running weekly or daily throughout the year ---Consumption Rates: Always-on shows drive three times more consumption per show than seasonal shows ---Listener Preference: 75% of Spotify's podcast audience exclusively listens to always-on shows It's important to note that while seasonal podcasts may face challenges in maintaining audience engagement during breaks, they can still be successful with proper planning and communication. The key is to set clear expectations with listeners about the podcast's schedule and to maintain some form of engagement during off-seasons. For podcasters considering a seasonal approach, it's crucial to weigh these factors against their production capabilities, content strategy, and audience preferences. Ultimately, the decision should align with the podcast's goals and the team's ability to consistently deliver high-quality content. ___ Meet with Dave for a free consult to help you with your podcast⁠⁠⁠⁠ [https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners] (https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners) ___ [⁠⁠⁠⁠⁠⁠https://howtopodcast.ca] (⁠⁠⁠⁠⁠⁠https://howtopodcast.ca) ... Read more

18 Sep 2024

32 MINS

32:18

18 Sep 2024


#405

E302 - I Don't Know What To Podcast About - What Are The Current Content Gaps In Podcasting, Where S...

Episode 302 - I Don't Know What To Podcast About - What Are The Current Content Gaps In Podcasting, Where Should I Start There are two content gaps currently in podcasting that could immediately serve an underserved listener base - Hyper local podcasts and podcasts for adults 50 years of age and older. Hyper local focused podcasts help fill the gap where local media has been overtaken by media outlets that do not have roots in the actual communities that they serve and adults 50 years of age and older do not tend to flock to podcasting as the content currently offered does not draw them in and focus on this stage of life. How can podcasters build a new podcast or tailor their content to reach one or both of these content gaps? Hyper-Local Podcasts Community-Focused ContentCreate content that directly addresses local issues, events, and personalities. Cover topics like: ---Local government decisions and their impact ---Upcoming community events and festivals ---Profiles of local businesses and entrepreneurs ---Historical stories about the area Collaboration with Local Entities Partner with local organizations to enhance content and reach: ---Interview local officials and community leaders ---Feature local artists, musicians, and authors ---Collaborate with schools for educational segments ---Work with local sports teams for insider coverage Interactive Elements Engage the community directly: ---Host live recording sessions at local venues ---Encourage listener submissions of local stories or questions ---Create a community forum for discussion of podcast topics Podcasts for Adults 50+ Age-Relevant Topics Focus on subjects that resonate with this demographic: ---Health and wellness for older adults ---Financial planning and retirement strategies ---Travel tips for seniors ---Technology guidance for the 50+ audience Life Stage-Specific Content Address unique experiences of this age group: ---Navigating relationships as empty nesters ---Career transitions and encore careers ---Grandparenting advice and stories ---Aging gracefully and staying active Nostalgic Elements Incorporate content that appeals to shared generational experiences: ---Retrospectives on significant historical events ---Discussion of classic films, music, and pop culture ---Interviews with icons from their youth Strategies for Both Demographics Accessible Format Ensure the podcast is easy to find and use: ---Provide clear instructions for accessing the podcast on various platforms ---Create a user-friendly website with episode transcripts ---Offer multiple ways to listen (streaming, downloading, etc.) Cross-Platform Promotion Reach potential listeners through various channels: ---Advertise in local newspapers and on community bulletin boards for hyper-local podcasts ---Utilize social media platforms popular with the 50+ demographic, like Facebook ---Partner with local radio stations for cross-promotion Guest Experts and Storytellers Bring in voices that resonate with the target audience: ---Local historians and long-time residents for hyper-local content ---Experts in aging, retirement, and senior health for the 50+ audience By tailoring content to these specific audiences and employing targeted promotion strategies, podcasters can effectively fill these content gaps and serve these underrepresented listener bases. ___ Meet with Dave for a free consult to help you with your podcast⁠⁠⁠⁠ [https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners⁠] (https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners) ___ [⁠⁠⁠⁠⁠⁠⁠https://howtopodcast.ca⁠] (⁠⁠⁠⁠⁠⁠https://howtopodcast.ca) ... Read more

16 Sep 2024

36 MINS

36:29

16 Sep 2024


#404

E301 - From Monologue to Dialogue - How to Foster Audience Engagement in Your Podcast

Episode 301 - From Monologue to Dialogue - How to Foster Audience Engagement in Your Podcast Practicing speaking and podcasting offers numerous benefits for improving your delivery and connecting with your audience. Here's how you can enhance your skills and create a more engaging podcast: Benefits of Practice Improved Fluency Regular practice helps you become more comfortable with speaking extemporaneously. By rehearsing both with and without a script, you can: ---Develop a more natural speaking rhythm ---Reduce filler words and pauses ---Improve your ability to articulate complex ideas clearly Enhanced Confidence As you practice, you'll gain confidence in your ability to communicate effectively. This confidence will come through in your voice, making your podcast more engaging and authoritative. Refined Content Delivery Practice allows you to: ---Identify areas where your content needs clarification ---Develop better transitions between topics ---Improve your ability to emphasize key points Podcasting vs. Audio Narration Conversational Tone Unlike audio narration, podcasting aims for a more conversational and personal approach. When podcasting: ---Use a more relaxed, informal tone ---Incorporate personal anecdotes and experiences ---Allow for spontaneity and natural speech patterns Audience Engagement Podcasts are designed to feel like a conversation with the listener. To achieve this: ---Address your audience directly, using "you" instead of general terms ---Pose questions or scenarios for listeners to consider ---Share relatable experiences that resonate with your audience Talking With Your Audience To create a more personal connection with your listeners: Visualize Your ListenerImagine you're speaking to a single person rather than a large audience. This helps create a more intimate and engaging tone Use Inclusive Language Incorporate phrases that make the listener feel involved, such as: ---"Let's explore this together" ---"I'd love to hear your thoughts on this" ---"You might be wondering..." Share Personal Insights Don't just present information; offer your own thoughts and experiences. This helps listeners connect with you on a more personal level. Encourage Interaction Invite listeners to engage with your content by: ---Asking for their opinions or experiences ---Encouraging them to reach out via social media or email ---Addressing listener questions or comments in future episodes By implementing these strategies and consistently practicing, you can transform your podcast from a one-way monologue into an engaging conversation that resonates with your audience. Remember, the goal is to create a connection that makes your listeners feel like they're part of a meaningful dialogue, not just passive recipients of information ___ Meet with Dave for a free consult to help you with your podcast⁠⁠⁠⁠ [https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners] (https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners) ___ [⁠⁠⁠⁠⁠⁠https://howtopodcast.ca] (⁠⁠⁠⁠⁠⁠https://howtopodcast.ca) ... Read more

13 Sep 2024

30 MINS

30:40

13 Sep 2024


#403

E300 - Hook Your Listeners, 4 Essential Tips for Getting to the Content Fast in Your Podcast

Episode 300 - Hook Your Listeners, 4 Essential Tips for Getting to the Content Fast in Your Podcast Getting to the content early in your podcast is crucial for retaining listeners and maintaining their interest. Long preambles, excessive commercials, and endless chit-chat can lead to disengagement. Just as action movies captivate audiences by immersing them in the story from the very beginning, podcasters can adopt similar strategies to hook their listeners right away. Here are four actionable points to help you achieve this in your next episode: 1. Start with a Strong Hook Action Point: Begin your podcast with an intriguing question, a surprising fact, or a compelling statement that directly relates to the episode's main topic. This hook should grab the listener's attention immediately and make them curious about what’s to come. Example: “Did you know that 70% of people struggle with this common issue? Today, we’re diving deep into solutions that can change your life!” 2. Introduce the Main Topic Quickly Action Point: After your hook, quickly transition into introducing the main topic or guest of the episode. Keep this introduction concise—no more than 30-60 seconds—so listeners can understand what they will gain from tuning in. Example: “In today’s episode, we’re joined by [Guest Name], an expert in [Field], who will share practical tips on how to overcome [Specific Challenge]. Let’s get started!” 3. Limit Commercial Breaks Action Point: If your podcast includes advertisements, consider placing them strategically after the introduction or within segments rather than at the beginning. This way, you keep the initial momentum going and avoid losing listeners before they even hear the content. Example: “Before we jump into our discussion, a quick word from our sponsor… and then back to our conversation!” 4. Engage with Immediate Content Action Point: Dive straight into the first segment of your content without unnecessary filler. Use a storytelling approach or present a relatable scenario that connects with your audience right away. Example: “Let’s kick things off with a real-life story that illustrates our topic perfectly…” Conclusion By implementing these strategies, you can create a more engaging and listener-friendly podcast experience. Starting strong not only captures attention but also sets the tone for an enjoyable and informative episode that keeps your audience coming back for more! ___ Meet with Dave for a free consult to help you with your podcast⁠⁠⁠⁠ [https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners] (https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners) ___ [⁠⁠⁠⁠⁠⁠⁠https://howtopodcast.ca⁠] (⁠⁠⁠⁠⁠⁠⁠https://howtopodcast.ca⁠) ... Read more

11 Sep 2024

21 MINS

21:51

11 Sep 2024


#402

E299 - Reduce, Reuse, Recycle - Maximizing Your Podcast Content

Episode 299 - Reduce, Reuse, Recycle - Maximizing Your Podcast Content Reduce: Trimming Your Podcast for Maximum Impact Why reduce? ---Respect for listeners' time ---Improved engagement and retention rates ---Higher-quality content How to reduce effectively: ---Start with a clear outline ---Cut unnecessary tangents and repetitions ---Use tighter editing techniques ---Practice concise storytelling Tips for identifying what to cut: ---Ask, "Does this serve the main point?" ---Get feedback from test listeners ---Track audience engagement metrics Reuse: Repurposing Your Podcast Content Benefits of reusing content: ---Reaches different audience segments ---Increases content output efficiency ---Reinforces key messages across platforms Ways to reuse podcast content: ---Create blog posts from episode transcripts ---Extract quotes for social media posts ---Develop infographics from key points ---Use audio clips for promotional material ---Create video snippets for YouTube or TikTok Best practices for reusing content: ---Tailor content to each platform ---Maintain consistent branding ---Add value with each reuse (e.g., additional context, visuals) Recycle: Breathing New Life into Old Content Why recycle podcast content: ---Evergreen topics remain relevant ---New listeners may not have heard older episodes ---Perspectives and information evolve over time Strategies for recycling content: ---Create "best of" compilation episodes ---Update old episodes with new information ---Revisit past topics with a fresh angle ---Develop series or themes based on popular past episodes ---Use past content as a springboard for new discussions Tips for effective recycling: ---Acknowledge when you're revisiting a topic ---Highlight what's new or different ---Connect past content to current trends or events ___ Meet with Dave for a free consult to help you with your podcast⁠⁠⁠⁠ [⁠https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners⁠⁠⁠⁠⁠] (⁠https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners⁠⁠⁠⁠⁠) ___ [⁠⁠⁠⁠⁠⁠⁠https://howtopodcast.ca⁠] (⁠⁠⁠⁠⁠⁠⁠https://howtopodcast.ca⁠) ... Read more

09 Sep 2024

25 MINS

25:55

09 Sep 2024


#401

The Daily Dave - Podcasting Tips - Let's Flip The Microphone Around, Try Guest Hosting A Podcast

The Daily Dave - Podcasting Tips - Let's Flip The Microphone Around, Try Guest Hosting A Podcast As podcasters we follow what others are doing in the space - why? because for the most part what others are doing works! One thing I don't hear as a common suggestion for podcasters revolves around having a guest host on your show - you as a host move over to the passenger seat allowing a fellow podcaster to drive your show. Some podcasters just want a week or two off from their show - what if a guest host step in and takes over your show to give you a break? Consider trying new things with your podcast - variety is a nice change for you as a host and for your listeners! ___ Meet with Dave for a free consult to help you with your podcast⁠⁠⁠⁠ [https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners⁠⁠⁠⁠] (https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners⁠⁠⁠⁠) ___ [⁠⁠⁠⁠⁠⁠https://howtopodcast.ca] (⁠⁠⁠⁠⁠⁠https://howtopodcast.ca) ... Read more

08 Sep 2024

10 MINS

10:22

08 Sep 2024