The Voice In My HED

After 10,000 - 12,000 interviews over the course of a career, I'll share with you one ... more

Everybody is "niching down", and it's a sound strategy for everything from you... more

Nope, we're not going to teach you how to do that twirly thing with the mic on the end... more

There's a valuable lesson to be learned in some Hollywood drama. Let's spend a few... more

I unwittingly participated in a little experiment today, and I felt I had no choice but to... more

They knew what they were doing all along. We fell for it. And now, it might be too late to... more

Humans love bonuses. We love to feel special. So what's the biscotti in the project yo... more

It's human nature to give credit where no credit is due. (Accidentally, of course.) Do... more

Doing things on purpose is the difference between the pros and the cons. (And by "pros... more

But keeping that in mind, you have to choose which hills to die on.

We might be seeing a momentum shift in the podcast industry. But as yet more evidence that... more

It's been four months since the last episode of this show. Certainly it has podfaded a... more

Not everything has to be a passion project. But going through the motions is a conscious c... more

A/B Testing isn't new. It wasn't invented by the tech community. And that might be... more

Advertising fails, as far as I'm concerned, for one reason more than any other. Maybe ... more

Content creation is supposed to be fun... isn't it?

We use the specific phrase, "PAY attention" for a reason, but seldom stop to think... more

There comes a time when you get to stop selling, and instead focus on helping. Sadly, most... more

Enhancement Marketing represents what I think could be a seismic shift in the way we conne... more

"Dying is easy. Comedy is hard." goes the quote. Funny advertising is even harder.... more

For people who never stopped writing for other people, Google's latest SEO guidance wa... more