Podurama logo

 Podurama

 

Home

 

Trending

 

Personal

 

Your Podcasts

 

New Episodes

 

My Files

 

Favourite Episodes

 

Tags (Folders)

 

Recently Played

 

Bookmarks

 

Followed Playlists

YOUR PLAYLISTS

Confessions of an SEO® podcast

…

Confessions of an SEO®

…

·

  Carolyn Holzman  

When I started marketing my own media publishing company, I discovered my true passion - SEO. SEO stands for "search engine optimization" and it's how websites and other digital properties are set up and presented to search engines like Google, Bing, Yahoo, Youtube and more - so that customers who do not KNOW a business or service by name, and when looking for a solution to the problem seemingly "stumble" across the perfect fit for them. My story starts at the point when I decided to offer the same energy and effort to help other businesses who I thought were like me and my own business.

When I started marketing my own media publishing company, I discovered my true passion - SEO. SEO stands for "search engine optimization" and it's how websites and other digital properties are set up and presented to search engines like Google, Bing, Yahoo, Youtube and more - so that customers who do not KNOW a business or service by name, and when looking for a solution to the problem seemingly "stumble" across the perfect fit for them. My story starts at the point when I decided to offer the same energy and effort to help other businesses who I thought were like me and my own business.

 

All

Progress

Duration

Release Date

#248

How To Make Your Content A Magnet for AI Citation - Season 6, Ep 12

If AI don't find a coherent site in the top 100 results, we're getting "average" a... more

24 Mar 2026

17 MINS

17:01

24 Mar 2026

#247

IP Laundering How Google Built an Answer Monopoly by Seizing YOUR Content

I know its not new news that Google isn't providing sources for their AI Search answer... more

17 Mar 2026

11 MINS

11:17

17 Mar 2026

#246

You Had the Authority All Along: Backlink Truths - Season 6, Ep. 10

Got a question this week about how much of the success we're getting is the result of ... more

10 Mar 2026

19 MINS

19:24

10 Mar 2026

#245

Is Google Cracking Down on AI Content- Season 6, Ep 9

Over the past month, our industry has coalesced around a convenient explanation for the Fe... more

03 Mar 2026

15 MINS

15:50

03 Mar 2026

#244

The Code is more like Guidelines Than Actual Rules - Confessions S6, Episode 8

This week is more about the news that slid under the radar for most, but I caught them and... more

24 Feb 2026

16 MINS

16:32

24 Feb 2026

#243

Bot Crawl Space and Time - Season 6, Episode 7

Googlebot’s new 2 MB crawl cap is the headline, but the real drama is how long the bot act... more

17 Feb 2026

14 MINS

14:29

17 Feb 2026

#242

The Mystical Listicle Is It Really Endangered in Google? - Season 6, Episode 6

Wow I had fun with this one! Total shout out to Lily Ray for providing the germ of not JU... more

10 Feb 2026

13 MINS

13:53

10 Feb 2026

#241

Crawled Not Indexed Solved - Season 6, Episode 5

This week's episode is likely one of the most actionable solutions to a perennial prob... more

03 Feb 2026

14 MINS

14:56

03 Feb 2026

#240

LLMs Don't Rank Sites - They Synthesize Trust - Season 6, Episode 4

So yeah, people ACT like all the AI LLMs are going to RANK their site. But that isn't ... more

27 Jan 2026

19 MINS

19:04

27 Jan 2026

#239

Too Many Tags On The Dance Floor - Season 6, Episode 3

The rule of 7 also reinforces the concept of having to repeat new information, we can'... more

20 Jan 2026

16 MINS

16:21

20 Jan 2026

#238

Blow Chunks in SEO - Season 6, Episode 2

This week's topic comes from Google's own podcast - Search Off the Record where Da... more

13 Jan 2026

15 MINS

15:45

13 Jan 2026

#237

Horizontal Content Analysis Brings LLM Insight - Season 6, Episode 1

New Season's first episode. In this week's show there's some confession and th... more

06 Jan 2026

16 MINS

16:30

06 Jan 2026

#236

Helpful Content Analysis Tool - Vizzex - Season 5, Episode 51

Last episode of Season 5 and I get to play with the cure for any Helpful Content issues on... more

30 Dec 2025

15 MINS

15:06

30 Dec 2025

#235

A few of my favorite things in 2025 - Season 5, Ep 50

Wow, episode 50 with one more left in Season 5. In this show I share my favorite episodes ... more

23 Dec 2025

15 MINS

15:48

23 Dec 2025

#234

A Good Kind of Sticker Shock - Season 5, Ep 49

This week I share one of the most offline kinds of marketing that this SEO loves because i... more

09 Dec 2025

13 MINS

13:40

09 Dec 2025

#233

Written in the Logs: GoogleOther's Gemini Alignment - Season 5, Ep 48

Its almost like the move to Gemini was planned for a long, long time. Recent server logs r... more

02 Dec 2025

19 MINS

19:45

02 Dec 2025

#232

Vector Embedding for $2025 Alec! - Season 5, Episode 47

In this episode we're playing the 'connection' game again - using my favorite ... more

25 Nov 2025

16 MINS

16:17

25 Nov 2025

#231

Breathing Through the Noise - Season 5, Episode 46

This week's topic was inspired from a Twitter post from [Suganthan Mohanadasan] (https... more

18 Nov 2025

14 MINS

14:48

18 Nov 2025

#230

SEO vs GEO vs AIO equals IR Information Retrieval - Season 5, Ep 45

This week's topic is "What Do We Call What We Do?". Is it still SEO? Or is is GEO or ... more

11 Nov 2025

15 MINS

15:00

11 Nov 2025

#229

The Halloween Google Update That Never Was - Season 5, Episode 44

Thank you to Ahrefs for being the sponsor of this episode. Check out the Webmaster Tools -... more

04 Nov 2025

20 MINS

20:00

04 Nov 2025

#228

Topical Cohesion Is Designed — Topical Authority is different - Season 5, Ep 43

Thank you to Ahrefs for being the sponsor of this episode. Check out Brand Radar [https://... more

28 Oct 2025

16 MINS

16:40

28 Oct 2025

#227

Let the Games Begin - Season 5, Ep 42

This week I took everyone with me on my new project - more of a cautionary tale for busine... more

21 Oct 2025

15 MINS

15:32

21 Oct 2025

#226

How Much Did That Content Really Cost? - Season 5, episode 41

Never listen to news articles on the radio while in your car about electric infrastructure... more

14 Oct 2025

16 MINS

16:43

14 Oct 2025

#225

Duplicate Content Works Until It Doesn't - Season 5, Episode 40

Thank you to Ahrefs for being the sponsor of this episode. Automate technical SEO with Ah... more

07 Oct 2025

18 MINS

18:03

07 Oct 2025

#224

Monopoly Bingo - Season 5, Episode 39

This week's show caps off a spectacular September for Google. This latest in the madcap a... more

30 Sep 2025

13 MINS

13:54

30 Sep 2025

#223

I'll Do It My Way - Season 5, Episode 38

Thank you to Ahrefs for sponsoring this episode. Apply a brand marketing use case to monit... more

23 Sep 2025

13 MINS

13:47

23 Sep 2025

#222

Happy 4th Birthday Crawl or No Crawl - Season 5, Episode 37

Thank you to Ahrefs for sponsoring this episode. Get tickets and check out the speaker lin... more

16 Sep 2025

22 MINS

22:15

16 Sep 2025

#221

Google Retains Custody of Chrome - Season 5, ep 36

Thank you to Ahrefs for sponsoring this episode. Use Ahrefs for Competitive Intelligence. ... more

09 Sep 2025

16 MINS

16:26

09 Sep 2025