Confessions of an SEO® podcast

Confessions of an SEO®

When I started marketing my own media publishing company, I discovered my true passion - SEO. SEO stands for "search engine optimization" and it's how websites and other digital properties are set up and presented to search engines like Google, Bing, Yahoo, Youtube and more - so that customers who do not KNOW a business or service by name, and when looking for a solution to the problem seemingly "stumble" across the perfect fit for them. My story starts at the point when I decided to offer the same energy and effort to help other businesses who I thought were like me and my own business.

When I started marketing my own media publishing company, I discovered my true passion - SEO. SEO stands for "search engine optimization" and it's how websites and other digital properties are set up and presented to search engines like Google, Bing, Yahoo, Youtube and more - so that customers who do not KNOW a business or service by name, and when looking for a solution to the problem seemingly "stumble" across the perfect fit for them. My story starts at the point when I decided to offer the same energy and effort to help other businesses who I thought were like me and my own business.

 

#233

Written in the Logs: GoogleOther's Gemini Alignment - Season 5, Ep 48

Its almost like the move to Gemini was planned for a long, long time. Recent server logs r... more

02 Dec 2025

19 MINS

19:45

02 Dec 2025


#232

Vector Embedding for $2025 Alec! - Season 5, Episode 47

In this episode we're playing the 'connection' game again - using my favorite ... more

25 Nov 2025

16 MINS

16:17

25 Nov 2025


#231

Breathing Through the Noise - Season 5, Episode 46

This week's topic was inspired from a Twitter post from [Suganthan Mohanadasan] (https... more

18 Nov 2025

14 MINS

14:48

18 Nov 2025


#230

SEO vs GEO vs AIO equals IR Information Retrieval - Season 5, Ep 45

This week's topic is "What Do We Call What We Do?". Is it still SEO? Or is is GEO or ... more

11 Nov 2025

15 MINS

15:00

11 Nov 2025


#229

The Halloween Google Update That Never Was - Season 5, Episode 44

Thank you to Ahrefs for being the sponsor of this episode. Check out the Webmaster Tools -... more

04 Nov 2025

20 MINS

20:00

04 Nov 2025


#228

Topical Cohesion Is Designed — Topical Authority is different - Season 5, Ep 43

Thank you to Ahrefs for being the sponsor of this episode. Check out Brand Radar [https://... more

28 Oct 2025

16 MINS

16:40

28 Oct 2025


#227

Let the Games Begin - Season 5, Ep 42

This week I took everyone with me on my new project - more of a cautionary tale for busine... more

21 Oct 2025

15 MINS

15:32

21 Oct 2025


#226

How Much Did That Content Really Cost? - Season 5, episode 41

Never listen to news articles on the radio while in your car about electric infrastructure... more

14 Oct 2025

16 MINS

16:43

14 Oct 2025


#225

Duplicate Content Works Until It Doesn't - Season 5, Episode 40

Thank you to Ahrefs for being the sponsor of this episode. Automate technical SEO with Ah... more

07 Oct 2025

18 MINS

18:03

07 Oct 2025


#224

Monopoly Bingo - Season 5, Episode 39

This week's show caps off a spectacular September for Google. This latest in the madcap a... more

30 Sep 2025

13 MINS

13:54

30 Sep 2025


#223

I'll Do It My Way - Season 5, Episode 38

Thank you to Ahrefs for sponsoring this episode. Apply a brand marketing use case to monit... more

23 Sep 2025

13 MINS

13:47

23 Sep 2025


#222

Happy 4th Birthday Crawl or No Crawl - Season 5, Episode 37

Thank you to Ahrefs for sponsoring this episode. Get tickets and check out the speaker lin... more

16 Sep 2025

22 MINS

22:15

16 Sep 2025


#221

Google Retains Custody of Chrome - Season 5, ep 36

Thank you to Ahrefs for sponsoring this episode. Use Ahrefs for Competitive Intelligence. ... more

09 Sep 2025

16 MINS

16:26

09 Sep 2025