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Sounds Profitable podcast

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Sounds Profitable

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·

  Bryan Barletta  

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

 

All

Progress

Duration

Release Date

#864

Podcasting's Creator Gap, Spotify Wrapped for Advertisers, & More

Today in the business of podcasting: findings from The Creators 2025, why Blue Wire Podcas... more

12 Dec 2025

08 MINS

08:46

12 Dec 2025

#863

TikTok Launches Video Podcast, Digital Audio's Brand Lift in Ireland, & More

Today in the business of podcasting: coverage of The Creators 2025, TikTok launches a vide... more

11 Dec 2025

03 MINS

03:53

11 Dec 2025

#862

New Podcast Creator Research, YouTube Enhances A/B Testing, & More

Today in the business of podcasting: Sounds Profitable publishes The Creators study, Spoti... more

10 Dec 2025

06 MINS

06:03

10 Dec 2025

#861

Chartable Officially Closes, WPP Ad Growth Forecast, & More

Today in the business of podcasting: Chartable formally shuts down, WPP raises their forec... more

09 Dec 2025

04 MINS

04:44

09 Dec 2025

#860

Apple Podcasts' Show of the Year, Talkhouse Appoints Laura Mayer, & More

Today in the business of podcasting: Talkhouse signs Laura Mayer as Head of Podcasts, CRA ... more

08 Dec 2025

06 MINS

06:23

08 Dec 2025

#859

Keeping Podcasts Mobile, Patreon's Public RSS Feeds, & More

Today in the business of podcasting: "creator fade" is a problem for podcasting, avoiding ... more

05 Dec 2025

10 MINS

10:26

05 Dec 2025

#858

Global Podcast Advertising Report, Creators Leaving Podcasting, & More

Today in the business of podcasting: 1/3rd of creators who try making podcasts leave the m... more

04 Dec 2025

05 MINS

05:22

04 Dec 2025

#857

Gen Z's News Problem, Advantages of Audio Podcasting, & More

Today in the business of podcasting: Gen Z has a news trust problem, video podcasters migh... more

03 Dec 2025

07 MINS

07:11

03 Dec 2025

#856

Forget Podfade - Let’s Talk About Creator Fade

Sign up for [How (and Why) to Budget for Podcast Awards in 2026] (https://us02web.zoom.us/... more

03 Dec 2025

05 MINS

05:29

03 Dec 2025

#855

Acast UK Launches YouTube Program, Audio's Long Tail, & More

Today in the business of podcasting: The Podcast Show returns to London in Q1 2026, Acast ... more

02 Dec 2025

07 MINS

07:25

02 Dec 2025

#854

Public RSS on Patreon, LATAM Podcasting Report, & More

Today in the business of podcasting: the Podglomerate x Sounds Profitable webinar about bu... more

01 Dec 2025

07 MINS

07:11

01 Dec 2025

#853

Podcasting's No Longer a Side Gig, Premium Merch Possibilities, & More

Today in the business of podcasting: upcoming webinars from Sounds Profitable, an influenc... more

25 Nov 2025

07 MINS

07:26

25 Nov 2025

#852

Creator Ad Spend ⬆️ 26%, Amazon on Audio's Omnichannel Power, & More

Today in the business of podcasting: new IAB report on the creator economy, closing the so... more

24 Nov 2025

05 MINS

05:27

24 Nov 2025

#851

Building Brands With Podcasts, Industry 2025 Reflections, & More

Today in the business of podcasting: today is the last day to submit to the Podscape winte... more

21 Nov 2025

10 MINS

10:41

21 Nov 2025

#850

Two Different Kinds of Podcasting, Industry 2026 Predictions, & More

Today in the business of podcasting: the Podscape deadline is fast approaching, a look at ... more

20 Nov 2025

07 MINS

07:50

20 Nov 2025

#849

Clawing Their Way to Ownership: Why Some Podcasters Are Building Products Instead of Reading Ads

[Submit to the Podscape (Deadline is end-of-day November 21st)] (https://share.hsforms.com... more

20 Nov 2025

14 MINS

14:09

20 Nov 2025

#848

Bridging Live Events with Podcast Data, iHeartRadio Adds Shortform, & More

Today in the business of podcasting: Eventbrite announces new integration with Listener.co... more

19 Nov 2025

05 MINS

05:04

19 Nov 2025

#847

IAB AU Audio Advertising Survey, Influencer ROI Transparency, & More

Today in the business of podcasting: The deadline to submit to The Podscape is this Friday... more

18 Nov 2025

07 MINS

07:18

18 Nov 2025

#846

Podcast Audiences Still Listen, Evolving Live Events, & More

Today in the business of podcasting: audio remains the primary mode of podcast consumption... more

17 Nov 2025

07 MINS

07:41

17 Nov 2025

#845

Indie Podcaster Report, Podcast Movement Evolutions @ SXSW, & More

Today in the business of podcasting: Podcast Movement Evolutions is going to SXSW next yea... more

14 Nov 2025

11 MINS

11:47

14 Nov 2025

#844

Podcast Movement 🔜 SXSW, In-Store Audio Ad Conversions, & More

Today in the business of podcasting: seven headlines from across the industry as we have a... more

13 Nov 2025

04 MINS

04:08

13 Nov 2025

#843

Audio vs. Video Podcast ROI, Threads Improves Podcast Links, & More

Today in the business of podcasting: USC study finds top podcasts skew male and white, Spo... more

12 Nov 2025

06 MINS

06:20

12 Nov 2025

#842

Indie Podcasting's Challenges, Netflix to Produce Video Pods, & More

Today in the business of podcasting: Netflix is looking to make their own video podcasts, ... more

10 Nov 2025

05 MINS

05:59

10 Nov 2025

#841

Netflix Goes Shopping, Local Radio's Podcasting Power, & More

Today in the business of podcasting: the Podscape is taking new submissions, Netflix is sh... more

07 Nov 2025

09 MINS

09:19

07 Nov 2025