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Creator Science

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Jay Clouse

Creator Science gives you an edge as a content creator. Creating content has never been easier, but breaking through the noise gets more difficult every day. The only way to get ahead is to learn from other creators who are playing (and winning) the game right now – and that's where this show comes in. Every week, we explore what's working right now to help you grow your audience, generate more revenue, and break through the noise. You'll hear from today’s top professional creators, including James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. This isn't your typical interview podcast – this show is a classroom, and our guests are the professors. Creator Science is a Signal Award-winning podcast hosted by Jay Clouse.

#272

#227: Are memberships still viable in 2025? Creators vs. AI, creator economy pyramid schemes, and mo...

In this episode, I answer the questions you're afraid to ask. I very explicitly asked people on my social media, "What are the questions you're afraid to ask me?" Things that feel a little bit off limits or taboo. And we got a lot, a lot of great questions. [Full transcript and show notes] (https://podcast.creatorscience.com/ask-november-2024) *** RECOMMENDED NEXT EPISODE → [#215: How I Would Hit 100K YouTube Subscribers in 1 Year (If I Could Start Over)] (https://creatorscience.co/re227) *** ASK CREATOR SCIENCE → [Submit your question here] (https://creatorscience.co/6a0k8x) *** WHEN YOU'RE READY 📬 [Creator Science Newsletter] (https://creatorscience.co/9xpp72) 🚀 [Get CreatorHQ] (https://creatorscience.co/q0zcez) (creator operating system) 🧪 [Join The Lab] (https://creatorscience.co/z0zz2a) (private membership community) 🧞‍♂️ [Get a Personalized Offer] (https://creatorscience.co/wc8146) *** CONNECT 🐦 [Connect on Twitter] (https://creatorscience.co/jiwgqf) 📸 [Connect on Instagram] (https://creatorscience.co/z4lpr7) 💼 [Connect on LinkedIn] (https://creatorscience.co/3emhoq) 📹 [Subscribe on YouTube] (https://creatorscience.co/mude88) *** SPONSORS 💼 [View all sponsors and offers] (https://creatorscience.co/yo3xu1) *** SAY THANKS 💜 [Leave a review on Apple Podcasts] (https://creatorscience.co/3snrda) 🟢 [Leave a rating on Spotify] (https://creatorscience.co/swrtiw) ... Read more

19 Nov 2024

1 HR 02 MINS

1:02:38

19 Nov 2024

#271

#226: The number one thing getting in my way [Voice Memo]

→ [Listen to Zach Braff x Rich Roll] (https://episodes.fm/582272991/episode/OGMxOWQ0NDgtYzkxMS0xMWVkLWE2ZWQtNGI1N2ZkYzM1ZjUw) → [Subscribe to the newsletter] (https://creatorscience.com) → [Join The Lab] (https://join.creatorscience.com) ... Read more

15 Nov 2024

06 MINS

06:02

15 Nov 2024

#270

#225: Jonny Miller – $800,000+ from six cohorts of his signature course

Jonny Miller is the creator of Nervous System Mastery. It teaches evidence-backed protocols to cultivate calm, build resilience, and increase aliveness in 45 days. It’s a five-week, cohort-based course that is just wrapping up its sixth cohort in the last three years. In those six cohorts, Jonny has served nearly 1,000 students and earned more than $800,000. Here’s the best part – Jonny doesn’t have a massive audience. When he launched Nervous System Mastery, he had a couple thousand followers on Twitter and a small email list. This is the magic of a well-designed Signature Product – and Jonny is the perfect example. In this episode, we get into the weeds about how he’s grown NSM – what’s worked well, what hasn’t, and how he’s found himself on large podcasts with people like Lenny Rachitsky, Ali Abdaal, Chris Williamson, and more. → [Join Nervous System Mastery] (https://www.nsmastery.com/) [Full transcript and show notes] (https://podcast.creatorscience.com/jonny-miller) Jonny's [Website] (https://www.jonnymiller.co/) / [Twitter] (https://x.com/jonnym1ller) / [Instagram] (https://www.instagram.com/jonnym1ller/) / [LinkedIn] (https://www.linkedin.com/in/jonnym1ller) *** RECOMMENDED NEXT EPISODE → [#221: Ryan Hawk – Anatomy of a $12,500 membership earning $400,000+ per year] (https://creatorscience.co/re225) *** ASK CREATOR SCIENCE → [Submit your question here] (https://creatorscience.co/6a0k8x) *** WHEN YOU'RE READY 📬 [Creator Science Newsletter] (https://creatorscience.co/9xpp72) 🚀 [Get CreatorHQ] (https://creatorscience.co/q0zcez) (creator operating system) 🧪 [Join The Lab] (https://creatorscience.co/z0zz2a) (private membership community) 🧞‍♂️ [Get a Personalized Offer] (https://creatorscience.co/wc8146) *** CONNECT 🐦 [Connect on Twitter] (https://creatorscience.co/jiwgqf) 📸 [Connect on Instagram] (https://creatorscience.co/z4lpr7) 💼 [Connect on LinkedIn] (https://creatorscience.co/3emhoq) 📹 [Subscribe on YouTube] (https://creatorscience.co/mude88) *** SPONSORS 💼 [View all sponsors and offers] (https://creatorscience.co/yo3xu1) *** SAY THANKS 💜 [Leave a review on Apple Podcasts] (https://creatorscience.co/3snrda) 🟢 [Leave a rating on Spotify] (https://creatorscience.co/swrtiw) ... Read more

12 Nov 2024

57 MINS

57:24

12 Nov 2024

#269

#224: I cannot emphasize this enough [Voice Memo]

→ [Join The Lab] (https://creatorscience.co/vm224) ... Read more

08 Nov 2024

03 MINS

03:10

08 Nov 2024

#268

#223: ChefPK – How this YouTuber makes merch people actually buy

Chef PK is a cooking YouTuber whose anime food channel has done 67,000,000 views. But that's not what we're talking about today. We're talking about physical products. At a 100,000 subscribers he launched his first book, and did about 40,000 in revenue. In this episode, you'll learn how to brainstorm product ideas, how to find product audience fit, and how to bring an idea into reality. [Full transcript and show notes] (https://podcast.creatorscience.com/chefpk) Chef PK's [Website] (https://www.chefpk.com/) / [Twitter] (https://twitter.com/chefpk3) / [Instagram] (https://www.instagram.com/chefupk/) / [YouTube] (https://www.youtube.com/@CHEFPKR/featured) *** TIMESTAMPS (00:00) What Happens When an Anime Chef Makes Merch? (01:05) ChefPK’s Product Rundown (02:11) Revenue Breakdown (03:37) Evolving from Channel to Business (07:07) Using Patreon as a YouTuber (13:09) Evolving from Channel to Business II (16:30) Figuring Out How to Make a Physical Product (19:56) Figuring Out What Your Audience Really Wants (24:32) Why You Should Sponsor Your Own Videos (28:50) Evolving from Channel to Business III (35:13) CCN Framework for Product Development (38:27) Getting Over Limiting Beliefs (40:02) Time and Cost of Product Development (42:54) Balancing Running Your Channel and Building a Business (45:52) Evolving from Channel to Business IV (47:31) The Advice You Need to Hear *** RECOMMENDED NEXT EPISODE → [#130: Sarah Renae Clark – How This YouTuber Built A $200K/mo Coloring Book Empire] (https://creatorscience.co/re223) *** ASK CREATOR SCIENCE → [Submit your question here] (https://creatorscience.co/6a0k8x) *** WHEN YOU'RE READY 📬 [Creator Science Newsletter] (https://creatorscience.co/9xpp72) 🚀 [Get CreatorHQ] (https://creatorscience.co/q0zcez) (creator operating system) 🧪 [Join The Lab] (https://creatorscience.co/z0zz2a) (private membership community) 🧞‍♂️ [Get a Personalized Offer] (https://creatorscience.co/wc8146) *** CONNECT 🐦 [Connect on Twitter] (https://creatorscience.co/jiwgqf) 📸 [Connect on Instagram] (https://creatorscience.co/z4lpr7) 💼 [Connect on LinkedIn] (https://creatorscience.co/3emhoq) 📹 [Subscribe on YouTube] (https://creatorscience.co/mude88) *** SPONSORS 💼 [View all sponsors and offers] (https://creatorscience.co/yo3xu1) *** SAY THANKS 💜 [Leave a review on Apple Podcasts] (https://creatorscience.co/3snrda) 🟢 [Leave a rating on Spotify] (https://creatorscience.co/swrtiw) ... Read more

05 Nov 2024

55 MINS

55:17

05 Nov 2024

#267

#222: An alternative to the content treadmill [Voice Memo]

Let me know what you think! Leave a comment on Spotify or tag me (@jayclouse). ASK CREATOR SCIENCE → [Submit your question here] (https://creatorscience.co/6a0k8x) *** WHEN YOU'RE READY 📬 [Creator Science Newsletter] (https://creatorscience.co/9xpp72) 🚀 [Get CreatorHQ] (https://creatorscience.co/q0zcez) (creator operating system) 🧪 [Join The Lab] (https://creatorscience.co/z0zz2a) (private membership community) 🧞‍♂️ [Get a Personalized Offer] (https://creatorscience.co/wc8146) *** CONNECT 🐦 [Connect on Twitter] (https://creatorscience.co/jiwgqf) 📸 [Connect on Instagram] (https://creatorscience.co/z4lpr7) 💼 [Connect on LinkedIn] (https://creatorscience.co/3emhoq) 📹 [Subscribe on YouTube] (https://creatorscience.co/mude88) *** SPONSORS 💼 [View all sponsors and offers] (https://creatorscience.co/yo3xu1) *** SAY THANKS 💜 [Leave a review on Apple Podcasts] (https://creatorscience.co/3snrda) 🟢 [Leave a rating on Spotify] (https://creatorscience.co/swrtiw) ... Read more

01 Nov 2024

06 MINS

06:51

01 Nov 2024

#266

#221: Ryan Hawk – Anatomy of a $12,500 membership earning $400,000+ per year

Ryan Hawk is a keynote speaker and the host of the Learning Leader Show. The show has been listened to by millions of people in more than 150 countries, and Forbes called it, “the most dynamic leadership podcast around.” He’s also the author of Welcome to Management: How To Grow From Top Performer To Excellent Leader. Ryan is actually a repeat guest—he was first on the show in episode #61 to talk about his podcasting journey. He’s become a friend and someone I really admire for his intentionality and the way he shows up for others—his friends, his family, and his community. Ryan’s business isn’t built on podcast advertising, as one may expect. It’s actually built on what he calls Leadership CIRCLES. These are groups of 10-15 people that he hand-selects for a group learning experience. They meet once per month on Zoom and once per year in person. In this episode, Ryan breaks down the specifics of how he runs these programs, prices them, and plans to grow them. We even workshop some of his questions on the fly. → [Listen to my first episode with Ryan] (https://episodes.fm/1498801064/episode/YThhNzZhMTQtNmVkMC0xMWViLWFjOWEtMGZiZDQ5ZDVlY2U1) → [Join The Lab] (https://creatorscience.co/ryan-hawk-sn) [Full transcript and show notes] (https://podcast.creatorscience.com/ryan-hawk-2) Ryan's [Website] (https://learningleader.com/) / [Twitter] (https://x.com/RyanHawk12) / [Instagram] (https://www.instagram.com/ryanhawk12/) / [Facebook] (https://www.facebook.com/TheLearningLeaderShow/) / [YouTube] (https://www.youtube.com/@RyanHawk) / [LinkedIn] (https://www.linkedin.com/in/ryanhawk12/) *** RECOMMENDED NEXT EPISODE → [#187: Michael Stelzner – How to run profitable events (without sponsors or selling from the stage)] (https://creatorscience.co/re22101) → [#144: Bari Baumgardner – How to create the perfect 3-day event (IRL or virtually)] (https://creatorscience.co/re22102) → [#206: How I’d approach hosting in-person events] (https://creatorscience.co/re22103) *** ASK CREATOR SCIENCE → [Submit your question here] (https://creatorscience.co/6a0k8x) *** WHEN YOU'RE READY 📬 [Creator Science Newsletter] (https://creatorscience.co/9xpp72) 🚀 [Get CreatorHQ] (https://creatorscience.co/q0zcez) (creator operating system) 🧪 [Join The Lab] (https://creatorscience.co/z0zz2a) (private membership community) 🧞‍♂️ [Get a Personalized Offer] (https://creatorscience.co/wc8146) *** CONNECT 🐦 [Connect on Twitter] (https://creatorscience.co/jiwgqf) 📸 [Connect on Instagram] (https://creatorscience.co/z4lpr7) 💼 [Connect on LinkedIn] (https://creatorscience.co/3emhoq) 📹 [Subscribe on YouTube] (https://creatorscience.co/mude88) *** SPONSORS 💼 [View all sponsors and offers] (https://creatorscience.co/yo3xu1) *** SAY THANKS 💜 [Leave a review on Apple Podcasts] (https://creatorscience.co/3snrda) 🟢 [Leave a rating on Spotify] (https://creatorscience.co/swrtiw) ... Read more

29 Oct 2024

1 HR 00 MINS

1:00:31

29 Oct 2024

#265

#220: If I can stop ONE person from making this mistake, I'll be happy [Voice Memo]

25 Oct 2024

04 MINS

04:47

25 Oct 2024

#264

#219: Robin Dreeke – How to earn someone’s trust (from a former FBI special agent)

Robin Dreeke is a human behavior expert, best-selling author, and professional speaker with a pretty incredible background. As a Marine Corps Officer and retired FBI Special Agent, he served as Chief of the Counterintelligence Behavioral Analysis Program, where he honed his skills in recruiting spies. He literally built relationships with citizens of other countries, earned their trust, and convinced them to become spies FOR the United States intelligence. I recently read two of his books, which I highly recommend: [The Code of Trust] (https://amzn.to/4hh9AdU) , which teaches you to inspire trust, and [It’s Not All About Me: The Top Ten Techniques for Building Quick Rapport with Anyone] (https://amzn.to/3NzLtt9) . Robin has a unique background in helping us understand humans and how to build relationships with them, and that’s exactly what we discuss in this episode. [Unbreakable Alliances: A Spy Recruiter’s Authoritative Guide to Cultivating Powerful and Lasting Connections] (https://amzn.to/4eX7aQ4) [It’s Not All About Me: The Top Ten Techniques for Building Quick Rapport with Anyone] (https://amzn.to/3NzLtt9) [The Code of Trust: An American Counterintelligence Expert's Five Rules to Lead and Succeed] (https://amzn.to/4hh9AdU) [Sizing People Up: A Veteran FBI Agent's User Manual for Behavior Prediction] (https://amzn.to/3YweLyX) [Full transcript and show notes] (https://podcast.creatorscience.com/chase-jarvis/) Robin's [Website] (https://www.robindreeke.com/) / [Twitter] (https://twitter.com/rdreeke) / [Instagram] (https://www.instagram.com/rdreeke/?hl=en) / [Facebook] (https://www.facebook.com/forgedbytrust) / [YouTube] (https://www.youtube.com/channel/UCms3TC7728CLcm4XVxtVOfg?view_as=subscriber) / [LinkedIn] (https://www.linkedin.com/in/rdreeke) *** RECOMMENDED NEXT EPISODE → [#204: Bryan Harris — How to grow your audience through partnerships (even if you have a small audience)] (https://creatorscience.co/re219) *** ASK CREATOR SCIENCE → [Submit your question here] (https://creatorscience.co/6a0k8x) *** WHEN YOU'RE READY 📬 [Creator Science Newsletter] (https://creatorscience.co/9xpp72) 🚀 [Get CreatorHQ] (https://creatorscience.co/q0zcez) (creator operating system) 🧪 [Join The Lab] (https://creatorscience.co/z0zz2a) (private membership community) 🧞‍♂️ [Get a Personalized Offer] (https://creatorscience.co/wc8146) *** CONNECT 🐦 [Connect on Twitter] (https://creatorscience.co/jiwgqf) 📸 [Connect on Instagram] (https://creatorscience.co/z4lpr7) 💼 [Connect on LinkedIn] (https://creatorscience.co/3emhoq) 📹 [Subscribe on YouTube] (https://creatorscience.co/mude88) *** SPONSORS 💼 [View all sponsors and offers] (https://creatorscience.co/yo3xu1) *** SAY THANKS 💜 [Leave a review on Apple Podcasts] (https://creatorscience.co/3snrda) 🟢 [Leave a rating on Spotify] (https://creatorscience.co/swrtiw) ... Read more

22 Oct 2024

1 HR 01 MINS

1:01:49

22 Oct 2024

#263

#168: Alexandra Watkins – How to invent a GREAT brand name. [Greatest Hits]

Alexandra Watkins founded Eat My Words in 2005. She is a brand name expert and the author of the best-selling creativity book, [Hello, My Name is Awesome] (https://www.amazon.com/Hello-My-Name-Awesome-Create/dp/1523099984?tag=namespacebran556-20&asc_campaign=6e16b497add9c6202f291765484e6eaa&asc_source=01H4JN10JTSAPMVDHTSHW3ZHWZ&keywords=9781523099986) Her branding firm, Eat My Words, has made a name for itself by cooking up unforgettable names and working with clients from Amazon to Coca-Cola, Disney, Google, and Twitter. Before starting Eat My Words, as a freelancer, Alexandra actually named Wendy's Baconator! In this episode, you’ll learn: ---The SMILE and SCRATCH test to help you identify good names and disqualify bad ones ---How important domain names are, including whether .com is important ---How to get a good .com even if your first choice is taken ---Whether premium domains are worth it or not ---And if and when you should consider a rebrand if you're not satisfied with your current name [Full transcript and show notes] (https://podcast.creatorscience.com/alexandra-watkins) Alexandra's [Book] (https://www.amazon.com/Hello-My-Name-Awesome-Create/dp/1523099984?tag=namespacebran556-20&asc_campaign=6e16b497add9c6202f291765484e6eaa&asc_source=01H4JN10JTSAPMVDHTSHW3ZHWZ&keywords=9781523099986) / [Website] (https://eatmywords.com/) / [Facebook] (https://www.facebook.com/EatMyWordsNames) / [LinkedIn] (https://www.linkedin.com/company/eat-my-words/) / [Twitter] (https://twitter.com/eatmywords) [SMILE and SCRATCH test] (https://eatmywords.com/free-name-evaluation-test/) [How I rebranded my newsletter] (https://creatorscience.com/rebrand) [How I rebranded my podcast] (https://creatorscience.com/podcast-rebrand) *** RECOMMENDED NEXT EPISODE → [Creative Elements is now Creator Science] (https://creatorscience.co/regh168) *** WHEN YOU'RE READY 📬 [Creator Science Newsletter] (https://creatorscience.co/9xpp72) 🚀 [Get CreatorHQ] (https://creatorscience.co/q0zcez) (creator operating system) 🧪 [Join The Lab] (https://creatorscience.co/z0zz2a) (private membership community) 🧞‍♂️ [Get a Personalized Offer] (https://creatorscience.co/wc8146) *** CONNECT 🐦 [Connect on Twitter] (https://creatorscience.co/jiwgqf) 📸 [Connect on Instagram] (https://creatorscience.co/z4lpr7) 💼 [Connect on LinkedIn] (https://creatorscience.co/3emhoq) 📹 [Subscribe on YouTube] (https://creatorscience.co/mude88) *** SPONSORS 💼 [View all sponsors and offers] (https://creatorscience.co/yo3xu1) *** SAY THANKS 💜 [Leave a review on Apple Podcasts] (https://creatorscience.co/3snrda) 🟢 [Leave a rating on Spotify] (https://creatorscience.co/swrtiw) ... Read more

15 Oct 2024

57 MINS

57:44

15 Oct 2024

#262

#218: Are you missing one of these three key ingredients? [Voice Memo]

ASK CREATOR SCIENCE → [Submit your question here] (https://creatorscience.co/6a0k8x) *** WHEN YOU'RE READY 📬 [Creator Science Newsletter] (https://creatorscience.co/9xpp72) 🚀 [Get CreatorHQ] (https://creatorscience.co/q0zcez) (creator operating system) 🧪 [Join The Lab] (https://creatorscience.co/z0zz2a) (private membership community) 🧞‍♂️ [Get a Personalized Offer] (https://creatorscience.co/wc8146) *** CONNECT 🐦 [Connect on Twitter] (https://creatorscience.co/jiwgqf) 📸 [Connect on Instagram] (https://creatorscience.co/z4lpr7) 💼 [Connect on LinkedIn] (https://creatorscience.co/3emhoq) 📹 [Subscribe on YouTube] (https://creatorscience.co/mude88) *** SPONSORS 💼 [View all sponsors and offers] (https://creatorscience.co/yo3xu1) *** SAY THANKS 💜 [Leave a review on Apple Podcasts] (https://creatorscience.co/3snrda) 🟢 [Leave a rating on Spotify] (https://creatorscience.co/swrtiw) ... Read more

14 Oct 2024

03 MINS

03:04

14 Oct 2024

#261

#217: Chase Jarvis – Thinking bigger and taking more risks as a creator

Chase Jarvis is an American photographer, director, artist, and entrepreneur. From April 2014 until July 2022 Jarvis was the chief executive officer of CreativeLive, an online education platform that he co-founded in 2010. I’ve been a long-time listener of Chase’s podcast, the Chase Jarvis Live Show, and actually wrote him down as one of my ideal podcast guests when I started this show all the way back in 2020. So this is a full circle moment for me. This week, Chase is releasing his newest book, [Never Play It Safe – A Practical Guide to Freedom, Creativity, and a Life You Want] (https://chasejarvis.com/never-play-it-safe/) . I’ve pre-ordered my copy and I’ve read the first chapter, and recommend you do the same. This conversation is about thinking bigger, taking risks, and getting out of your own way. I left feeling more relaxed, inspired, and fully recharged. I hope you do, too. [Order Never Play it Safe] (https://chasejarvis.com/never-play-it-safe/) [Read the first chapter] (https://chasejarvis.com/never-play-it-safe/) [Full transcript and show notes] (https://podcast.creatorscience.com/chase-jarvis/) Chase's [Website] (https://chasejarvis.com/never-play-it-safe/) / [Twitter] (https://twitter.com/chasejarvis) / [Instagram] (http://instagram.com/chasejarvis) / [Facebook] (https://www.facebook.com/chasejarvis) / [YouTube] (https://www.youtube.com/chasejarvis) *** RECOMMENDED NEXT EPISODE → [#153: Tina Roth Eisenberg – Building Creative Mornings into a global brand] (https://creatorscience.co/re217) *** ASK CREATOR SCIENCE → [Submit your question here] (https://creatorscience.co/6a0k8x) *** WHEN YOU'RE READY 📬 [Creator Science Newsletter] (https://creatorscience.co/9xpp72) 🚀 [Get CreatorHQ] (https://creatorscience.co/q0zcez) (creator operating system) 🧪 [Join The Lab] (https://creatorscience.co/z0zz2a) (private membership community) 🧞‍♂️ [Get a Personalized Offer] (https://creatorscience.co/wc8146) *** CONNECT 🐦 [Connect on Twitter] (https://creatorscience.co/jiwgqf) 📸 [Connect on Instagram] (https://creatorscience.co/z4lpr7) 💼 [Connect on LinkedIn] (https://creatorscience.co/3emhoq) 📹 [Subscribe on YouTube] (https://creatorscience.co/mude88) *** SPONSORS 💼 [View all sponsors and offers] (https://creatorscience.co/yo3xu1) *** SAY THANKS 💜 [Leave a review on Apple Podcasts] (https://creatorscience.co/3snrda) 🟢 [Leave a rating on Spotify] (https://creatorscience.co/swrtiw) ... Read more

08 Oct 2024

47 MINS

47:48

08 Oct 2024

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