The Marketing Playbook with Mark Friedman podcast

The Marketing Playbook with Mark Friedman

Mark Friedman knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You'll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook? Presented by Details Interactive. Theme Song: Jazzy Man Funk Rock – Auditone Music Library - provided by Jamendo

Mark Friedman knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You'll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook? Presented by Details Interactive. Theme Song: Jazzy Man Funk Rock – Auditone Music Library - provided by Jamendo

 

#135

David Reinke - CEO of GLD

David Reinke, the Chief Executive Officer of GLD, adds his page to the Marketing Playbook.... more

28 Nov 2025

39 MINS

39:30

28 Nov 2025


#134

Avi Moskowitz - Co-Founder & CEO of PrettyDamnQuick (PDQ)

Avi Moskowitz, the Co-Founder & Chief Executive Officer of PrettyDamnQuick (PDQ), adds his... more

13 Nov 2025

38 MINS

38:46

13 Nov 2025


#133

Elizabeth Drori - CMO and Head of E-commerce at Kizik

Elizabeth Drori, the Chief Marketing Officer and Head of E-commerce at Kizik, adds her pag... more

29 Oct 2025

38 MINS

38:02

29 Oct 2025


#132

Andy Judd - CPG CMO

Andy Judd, the veteran Chief Marketing Officer of CPG brands, adds his page to the Marketi... more

08 Oct 2025

38 MINS

38:21

08 Oct 2025


#131

Liana Thompson - VP of E-Commerce at Shutterfly

Liana Thompson, the Vice President of E-Commerce at Shutterfly, adds her page to the Marke... more

25 Sep 2025

38 MINS

38:16

25 Sep 2025


#130

John Gonsalves - Vice President Direct to Consumer & Digital at TaylorMade Golf Company

John Gonsalves, the Vice President Direct to Consumer & Digital at TaylorMade Golf Company... more

10 Sep 2025

37 MINS

37:28

10 Sep 2025


#129

Prieeyya Kaur Kesh - Founder & CEO of Our Wave

Prieeyya Kaur Kesh, the Founder & Chief Executive Officer of Our Wave, adds her page to th... more

27 Aug 2025

34 MINS

34:45

27 Aug 2025


#128

Jamie Gersch - CMO of Rothy's

Jamie Gersch, the Chief Marketing Officer of Rothy's, adds her page to the Marketing Playb... more

13 Aug 2025

39 MINS

39:05

13 Aug 2025


#127

Michael Diesu - Co-Founder & CEO of Tie

Michael Diesu, the Co-Founder & Chief Executive Officer of Tie, adds his page to the Marke... more

31 Jul 2025

39 MINS

39:37

31 Jul 2025


#126

Elina Vilk - President and Chief Business Officer of David's Bridal

Elina Vilk, the President and Chief Business Officer of David's Bridal, adds her page to t... more

17 Jul 2025

41 MINS

41:55

17 Jul 2025


#125

Ben Kruger - CMO of Event Tickets Center

Ben Kruger, the Chief Marketing Officer of Event Tickets Center, adds his page to the Mark... more

02 Jul 2025

38 MINS

38:58

02 Jul 2025


#124

Joe Milano - Chief Digital Officer

Joe Milano, the Chief Digital Officer (CDO), adds his page to the Marketing Playbook. Hear... more

18 Jun 2025

34 MINS

34:12

18 Jun 2025


#123

Marissa Rodriguez - CEO of Through Experience

Marissa Rodriguez, the Founder & Chief Executive Officer of Through Experience, adds her p... more

05 Jun 2025

39 MINS

39:38

05 Jun 2025


#122

Trevor Testwuide - CEO of Measured

Trevor Testwuide, the Co-Founder & Chief Executive Officer of Measured, adds his page to t... more

21 May 2025

39 MINS

39:10

21 May 2025


#121

Ned MacPherson & Rob Jewell - Power Digital & Uptick

Ned MacPherson & Rob Jewell, the Chief Growth Officer of Power Digital and Founder & CEO o... more

07 May 2025

39 MINS

39:37

07 May 2025