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The Fold

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The Spinoff

Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff.

#283

What happened when advertising decided it could save the world?

Eugene Healey is an academic and brand strategist based in Melbourne, and a sharp critic o... more

28 Jul 2025

33 MINS

33:39

28 Jul 2025

#282

Why is Epstein suddenly everywhere, and what does that mean for New Zealand's media and politics?

Anna Rawhiti-Connell joins Duncan Greive on The Fold to discuss the way social media consp... more

23 Jul 2025

41 MINS

41:52

23 Jul 2025

#281

Emergency pod! On Sky buying Three – and what it means for TVNZ

Glen Kyne joins Duncan Greive on an emergency edition of The Fold to discuss Sky's move to... more

22 Jul 2025

32 MINS

32:20

22 Jul 2025

#280

Can Netflix's run last forever? Plus Substack's raise and Beacons reflections

Glen Kyne returns to The Fold to dig into another incredible quarter for Netflix – and ask... more

21 Jul 2025

47 MINS

47:51

21 Jul 2025

#279

How Auckland FC aced (almost) everything – including its media strategy

Nick Becker is an Aucklander who spent 15 years in the UK, much of it in key roles with hu... more

14 Jul 2025

43 MINS

43:46

14 Jul 2025

#278

The biggest media stories no one is talking about

Glen Kyne joins Duncan Greive on The Fold to discuss a clutch of curiously under-covered s... more

07 Jul 2025

50 MINS

50:37

07 Jul 2025

#277

The double radio life of BrianFM's mysterious owner

Andrew Jeffries might be the most influential New Zealander in the global music industry y... more

30 Jun 2025

52 MINS

52:29

30 Jun 2025

#276

TVNZ turns to sport – will it turn away from Shortland St? Plus a big result for Stuff

Glen Kyne returns to The Fold to recap the big takeaways from a new interview with TVNZ CE... more

23 Jun 2025

44 MINS

44:58

23 Jun 2025

#275

Why festivals are failing as live music is booming – and the battle for Western Springs

Campbell Smith trained as a lawyer, but was quickly drawn into the music business. He star... more

16 Jun 2025

58 MINS

58:34

16 Jun 2025

#274

Bauer, five years after part II: The Listener and Are Media rise from the ashes

Are Media was a new company born out of the end of Bauer, taking some of its biggest magaz... more

11 Jun 2025

45 MINS

45:34

11 Jun 2025

#273

Bauer, five years after part I: Ensemble, Here and the rise of the independents

New Zealand's magazine industry suffered a catastrophic event five years ago, when many of... more

09 Jun 2025

1 HR 03 MINS

1:03:38

09 Jun 2025

#272

Emergency Pod, part II: Inside the final showdown at the NZME's annual meeting

A massive day of media news concludes with Duncan Greive joining Anna Rawhiti-Connell on T... more

03 Jun 2025

40 MINS

40:15

03 Jun 2025

#271

Emergency pod: Trade Me buys 50% of Stuff Digital – what?! And why?!

Glen Kyne joins Duncan Greive on The Fold to discuss today's announcement that Trade Me ha... more

03 Jun 2025

34 MINS

34:32

03 Jun 2025

#270

On the budget, radio ratings – and NZME loses a star while gaining a channel

Glen Kyne joins Duncan Greive to pick through a week of small but instructive media news. ... more

26 May 2025

53 MINS

53:27

26 May 2025

#269

Voyagers debrief, the NZME saga seems over and a big boost for movies

Glen Kyne joins Duncan Greive on The Fold to recap a significantly smaller but somehow con... more

19 May 2025

40 MINS

40:33

19 May 2025

#268

Why are there suddenly two country music stations in New Zealand?

For a long time New Zealand's country music audience was presumed to be the town of Gore a... more

12 May 2025

1 HR 00 MINS

1:00:42

12 May 2025

#267

Emergency podcast: Trump’s tariffs go to the movies – plus the latest NZME drama

Yesterday US president Donald Trump announced 100% tariffs on all foreign-made movies. It ... more

06 May 2025

34 MINS

34:58

06 May 2025

#266

What really matters in the battle to save NZ TV?

Dylan Reeve has spent his whole career working on iconic New Zealand television shows, fro... more

05 May 2025

46 MINS

46:36

05 May 2025

#265

If not advertising, then what?

The media has always been largely funded by advertising – but that's unlikely to be the ca... more

29 Apr 2025

1 HR 01 MINS

1:01:22

29 Apr 2025

#264

The big job ahead for TVNZ’s news and content chief and Google is dealt a blow

The job of chief news and content officer at TVNZ has been one of the most talked-about le... more

22 Apr 2025

48 MINS

48:14

22 Apr 2025

#263

Are print magazines really making a comeback, or is it wishful thinking?

It’s been five years since Bauer exited New Zealand, devastating the magazine industry and... more

14 Apr 2025

1 HR 04 MINS

1:04:14

14 Apr 2025

#262

What Trump’s tariffs could mean for media and the latest on NZME

Last week, NZME’s board laid out its case against Jim Grenon’s attempt to take control of ... more

07 Apr 2025

48 MINS

48:46

07 Apr 2025

#261

Careless People, Adolescence and where Meta is at

It's been a rough PR month for Meta, with two of the most-discussed cultural artefacts of ... more

31 Mar 2025

1 HR 03 MINS

1:03:18

31 Mar 2025

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#283

What happened when advertising decided it could save the world?

#282

Why is Epstein suddenly everywhere, and what does that mean for New Zealand's media and politics?

#281

Emergency pod! On Sky buying Three – and what it means for TVNZ

#280

Can Netflix's run last forever? Plus Substack's raise and Beacons reflections

#279

How Auckland FC aced (almost) everything – including its media strategy

#278

The biggest media stories no one is talking about

#277

The double radio life of BrianFM's mysterious owner

#276

TVNZ turns to sport – will it turn away from Shortland St? Plus a big result for Stuff

#275

Why festivals are failing as live music is booming – and the battle for Western Springs

#274

Bauer, five years after part II: The Listener and Are Media rise from the ashes

#273

Bauer, five years after part I: Ensemble, Here and the rise of the independents

#272

Emergency Pod, part II: Inside the final showdown at the NZME's annual meeting

#271

Emergency pod: Trade Me buys 50% of Stuff Digital – what?! And why?!

#270

On the budget, radio ratings – and NZME loses a star while gaining a channel

#269

Voyagers debrief, the NZME saga seems over and a big boost for movies

#268

Why are there suddenly two country music stations in New Zealand?

#267

Emergency podcast: Trump’s tariffs go to the movies – plus the latest NZME drama

#266

What really matters in the battle to save NZ TV?

#265

If not advertising, then what?

#264

The big job ahead for TVNZ’s news and content chief and Google is dealt a blow

#263

Are print magazines really making a comeback, or is it wishful thinking?

#262

What Trump’s tariffs could mean for media and the latest on NZME

#261

Careless People, Adolescence and where Meta is at