The Art of Longevity podcast

The Art of Longevity

Uniquely honest conversations with famous and renowned musicians. We talk about how these artists have navigated the mangle of the music industry to keep on making great music and winning new fans after decades of highs and lows. We dive into past, present and future and discuss business, fandom, creation and collaboration. What defines success in today's music business? From the artist's point of view. The Guardian: “Making a hit record is tough, but maintaining success is another skill entirely. Music industry executive Keith Jopling explores how bands have kept the creative flame alive in this incisive series”.

Uniquely honest conversations with famous and renowned musicians. We talk about how these artists have navigated the mangle of the music industry to keep on making great music and winning new fans after decades of highs and lows. We dive into past, present and future and discuss business, fandom, creation and collaboration. What defines success in today's music business? From the artist's point of view. The Guardian: “Making a hit record is tough, but maintaining success is another skill entirely. Music industry executive Keith Jopling explores how bands have kept the creative flame alive in this incisive series”.

 

#88

The Art of Longevity Episode 85: Idlewild, with Roddy Woomble

Emerging from Edinburgh’s music scene in the mid-1990s, Idlewild carved out their place in... more

27 Nov 2025

1 HR 02 MINS

1:02:41

27 Nov 2025


#87

The Art of Longevity Episode 84: The Charlatans, with Tim Burgess

I’ve been trying to get Tim Burgess to join me on The Art of Longevity for at least 10 sea... more

08 Nov 2025

48 MINS

48:19

08 Nov 2025


#86

The Art of Longevity Season 12, Episode 6: Suede (Revisited)

“I don't know where I'm going from here, but I promise it won't be boring.” Those words we... more

06 Aug 2025

56 MINS

56:15

06 Aug 2025


#85

The Art of Longevity Season 12, Episode 5: Tom Odell

Now well over a decade in the music industry, Tom Odell is motoring through a successful s... more

25 Jul 2025

55 MINS

55:41

25 Jul 2025


#84

The Art of Longevity Season 12, Episode 4: Amy Macdonald

Singer-songwriter Amy MacDonald has never been one to chase trends - an impressive show of... more

19 Jul 2025

54 MINS

54:19

19 Jul 2025


#83

The Art of Longevity Season 12, Episode 3: Turin Brakes - revisited

In the intervening four years since Olly Knights first joined me, the band has been on som... more

09 Jul 2025

55 MINS

55:48

09 Jul 2025


#82

The Art of Longevity Season 12, Episode 2: Estelle

Estelle is old school. With a modern twist yes, but nonetheless, if this most eclectic of ... more

02 Jul 2025

1 HR 02 MINS

1:02:40

02 Jul 2025


#81

The Art of Longevity Season 12, Episode 1: Morcheeba

During our live interview with Skye Edwards and Ross Godfrey of Morcheeba, I found myself ... more

26 Jun 2025

59 MINS

59:08

26 Jun 2025


#80

The Art of Longevity Season 11, Episode 7: Matt Berninger

Light, fire, water, fruit, and worms; “just the basics”, are Matt Berninger’s recurring th... more

28 May 2025

1 HR 04 MINS

1:04:07

28 May 2025


#79

The Art of Longevity Season 11, Episode 6: Valerie June

Valerie June’s journey to what we might call ‘cult stardom’ hasn’t been easy.  “I was clea... more

17 Apr 2025

1 HR 01 MINS

1:01:05

17 Apr 2025


#78

The Art of Longevity Season 11, Episode 5: Deacon Blue, with Ricky Ross

With the album’s reduced commercial clout and declining role in music consumption, a dilem... more

30 Mar 2025

57 MINS

57:23

30 Mar 2025


#77

The Art of Longevity Season 11, Episode 4: My Morning Jacket, with Jim James

A new album release by your favourite band is an important event. Thank god for this. A ne... more

20 Mar 2025

58 MINS

58:23

20 Mar 2025


#76

The Art of Longevity Season 11, Episode 3: Tindersticks

Great bands and great records shouldn't come down to a competition, but by way of bringing... more

12 Mar 2025

1 HR 00 MINS

1:00:34

12 Mar 2025


#75

The Art of Longevity Season 11, Episode 2: Doves

Doves have yet to have a big 'moment', but in the music business of 2025, those moments no... more

27 Feb 2025

47 MINS

47:04

27 Feb 2025


#74

Season 11, Episode 1: The Lumineers

If the route to longevity is to be bendable into the music industry’s rules for success, T... more

12 Feb 2025

1 HR 11 MINS

1:11:06

12 Feb 2025


#73

The Art of Longevity Episode 69: Artists On Vinyl Side A

This episode is brought to you in collaboration with <a href='https://www.warchild.org.uk/... more

03 Feb 2025

32 MINS

32:16

03 Feb 2025


#72

The Art of Longevity Episode 68: Joan As Police Woman

There are always some central pillars to a great party playlist - songs that just work. On... more

28 Dec 2024

53 MINS

53:28

28 Dec 2024


#71

The Art of Longevity Episode 67: Keane

Of all the bands to grace our company on The Art of Longevity, Keane have ridden the music... more

08 Dec 2024

53 MINS

53:27

08 Dec 2024


#70

The Art of Longevity Episode 66: Los Campesinos!

What happens when you are a cult band (indeed when Pitchfork refers to you as “the ultimat... more

05 Dec 2024

56 MINS

56:37

05 Dec 2024


#69

The Art of Longevity Episode 65: David Gray

Artists have a duty to claim that their most recent project is the best work they have eve... more

11 Nov 2024

1 HR 11 MINS

1:11:44

11 Nov 2024


#68

That One Guitar (pilot) Episode 1: Gale Paridjanian, Turin Brakes

My guest for this pilot episode is Gale Paridjanian of (the magnificent) Turin Brakes.If y... more

25 Oct 2024

53 MINS

53:41

25 Oct 2024


#67

The Art of Longevity Episode 64: Chilly Gonzales

When I heard the Chilly Gonzales song Neoclassical Massacre, I immediately got in touch wi... more

16 Oct 2024

1 HR 17 MINS

1:17:03

16 Oct 2024


#66

The Art of Longevity Episode 63: Nada Surf

In this day & age of abundance, you can easily forget what’s precious - like your favourit... more

11 Sep 2024

1 HR 07 MINS

1:07:26

11 Sep 2024


#65

The Art of Longevity Season 9, Episode 5: Eels

In Mark Oliver Everett’s autobiography “Things The Grandchildren Should Know”, the author,... more

29 May 2024

55 MINS

55:20

29 May 2024


#64

The Art of Longevity Season 9, Episode 4: Marika Hackman

Marika Hackman's Big Sigh is everything a 4th album should be. Really good songs, good sch... more

12 Apr 2024

1 HR 02 MINS

1:02:03

12 Apr 2024


#63

The Art of Longevity Season 9, Episode 3: Travis, with Fran Healy

Fran Healy and his band Travis have this longevity thing down. Firstly, you must have a lo... more

29 Mar 2024

47 MINS

47:03

29 Mar 2024


#62

The Art of Longevity Season 9, Episode 2: Ed Harcourt

After 25 years in the music business, both as a major label priority artist and as a jobbi... more

20 Mar 2024

55 MINS

55:41

20 Mar 2024


#61

The Art of Longevity Season 9, Episode 1: Crowded House

Try playing a Crowded House record (any of them) then let Spotify play on…you will get jus... more

09 Mar 2024

1 HR 05 MINS

1:05:59

09 Mar 2024