Future Proof podcast

Future Proof

Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/ Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/ Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

 

#211

How Gaming Is Up-Leveling Marketing: Lessons from Discord’s Community-Driven Approach

Gaming has evolved into a cultural powerhouse and a vital marketing platform, reshaping ho... more

03 Dec 2025

39 MINS

39:05

03 Dec 2025


#210

Humanising innovation: customer-centric transformation at Zurich Insurance

Join Dr. Nicki Morley as she sits down with Conny Kalcher, Group Chief Customer Officer at... more

27 Nov 2025

21 MINS

21:26

27 Nov 2025


#209

The Power of In-Scene Media in Modern Advertising with Cory Treffiletti

In-scene media is not just another ad format but a complete shift in how advertising inter... more

19 Nov 2025

30 MINS

30:49

19 Nov 2025


#208

How KFC is sticking with what works, and sticking with chicken: The Best Christmas Ads 2025

Join Dani Ruggles, Marketing Manager at KFC, and Lynne Deason, Head of Creative Excellence... more

17 Nov 2025

34 MINS

34:19

17 Nov 2025


#207

The Future of Spending: Inside Visa’s Consumer Intelligence

Join host Rachelle Minnis, Chief Media Solutions Officer at Kantar, as she welcomes Michae... more

12 Nov 2025

43 MINS

43:31

12 Nov 2025


#206

Unlocking the Power of Out-of-Home Advertising with Dan Levi

As audiences increasingly turn to ad-free streaming and marketers grapple with a fragmente... more

05 Nov 2025

51 MINS

51:05

05 Nov 2025


#205

TikTok’s Evolution: From Authenticity to Attention with Esteban Ribero

Kantar’s Media Reactions 2025 study revealed TikTok’s enduring appealto consumersas a glob... more

27 Oct 2025

34 MINS

34:39

27 Oct 2025


#204

How Carlsberg Britvic puts product experience at the heart of innovation R&D with Dr. Caroline Withe...

In this episode, Dr. Nicki Morley speaks with Dr. Caroline Withers, Head of R&D ConsumerSe... more

22 Oct 2025

25 MINS

25:30

22 Oct 2025


#203

How do you leverage AI for a full picture of creative effectiveness? With Anastasia Leng

In this edition of Future Proof, Jane Ostler, Chief Insights Officer at Kantar, sits down ... more

15 Oct 2025

18 MINS

18:53

15 Oct 2025


#202

Reimagining Wellness: Creativity, AI and Trust in Health with Claudia Calori

In this episode, Jane Ostler speaks with Claudia Calori, Vice President of Global Marketin... more

08 Oct 2025

27 MINS

27:28

08 Oct 2025


#201

Meta: How AI is transforming advertising with Derya Matras

Advertising across the Meta portfolio is changing thanks to AI. In this edition of Future ... more

01 Oct 2025

25 MINS

25:40

01 Oct 2025