Proof to Product podcast

Proof to Product

Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life. If you've ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you're a just starting out on your business journey or you've been at it a while growing an empire, this show is for you. Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you're in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you'll gather new ideas each week to help you grow your profit, build your team and lead with integrity. Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can't rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals. Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she's helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she's here to pull back the curtain and share her best kept secrets so that you don't have to learn things the hard way. Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources

Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life. If you've ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you're a just starting out on your business journey or you've been at it a while growing an empire, this show is for you. Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you're in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you'll gather new ideas each week to help you grow your profit, build your team and lead with integrity. Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can't rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals. Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she's helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she's here to pull back the curtain and share her best kept secrets so that you don't have to learn things the hard way. Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources

 

#501

422 | How Athletic Brewing Doubled Subscriptions — And How You Can Apply It with Katie Hunt

Today, I'm sharing a case study and an analysis that I originally shared with our <a href=... more

09 Dec 2025

12 MINS

12:31

09 Dec 2025


#500

421 | End-of-Year Financial Planning for Product Business Owners with Mary Beth Storjohann, Allora W...

On today's episode, we are digging into the financial side of running a creative product b... more

02 Dec 2025

34 MINS

34:20

02 Dec 2025


#499

420 | Communicating Your Holiday Shipping Deadlines with Katie Hunt

I know you are deep in preparation for Black Friday, Cyber Monday, and the Q4 holiday sale... more

18 Nov 2025

07 MINS

07:11

18 Nov 2025


#498

419 | How To Create Your Own Gift Guide and Boost Holiday Sales with Katie Hunt

One of the things we've been talking about in our LABS program is Q4 sales strategies beca... more

11 Nov 2025

16 MINS

16:54

11 Nov 2025


#497

418 | Expanding into Tabletop Products with Alyson O'Connor, Rust Belt Love

Friends, you know that I am all about simplifying and systematizing your business, but I'm... more

04 Nov 2025

31 MINS

31:04

04 Nov 2025


#496

417 | 8 Ways to Prepare for the Holiday Sales Season Now with Katie Hunt

Today, we're talking about getting your website ready for the biggest sales season of the ... more

28 Oct 2025

14 MINS

14:31

28 Oct 2025


#495

416 | 2025 Black Friday/Cyber Monday Sales Strategies with Jessica Totillo Coster, eCommerce Badasse...

According to Experian, Black Friday 2025 spending in the US is predicted to reach over $12... more

21 Oct 2025

33 MINS

33:38

21 Oct 2025


#494

415 | Wholesale vs DTC: Why These Are Different Business Models with Katie Hunt

I'm going to give a little tough love: some of you are new to selling wholesale, and it sh... more

14 Oct 2025

17 MINS

17:27

14 Oct 2025


#493

414 | Depth vs. Breadth: Finding the Right Focus in Your Business with Katie Hunt

I don't know about you, but I do a lot of my best thinking in the shower, in the car as I'... more

07 Oct 2025

12 MINS

12:20

07 Oct 2025


#492

413 | Talking Economy, Tariffs, and Customer Retention [Inside Peek into LABs]

If you are anything like my clients in <a href= "https://www.prooftoproduct.com/labs">LABS... more

30 Sep 2025

14 MINS

14:24

30 Sep 2025


#491

412 | Your Wholesale Pitch Isn't The Problem with Katie Hunt

I am recording this episode the same week that we are running week three of <a href= "http... more

23 Sep 2025

18 MINS

18:19

23 Sep 2025


#490

411 | How To Get Better At Selling Your Products In-Person with Karen Sawyer-Meehan, Pier Six Press

Do you struggle with the idea of selling your products? I am hearing from a lot of creati... more

16 Sep 2025

38 MINS

38:56

16 Sep 2025


#489

How Product Business Owners Can Use Grants to Fund Their Business with Ashley Sutton, Hustle & Hope ...

Hey, friend. I'm pulling an amazing episode from the archives with over 400 episodes here ... more

09 Sep 2025

41 MINS

41:06

09 Sep 2025


#488

Utilizing Abandoned Cart Email Automations to Drive Sales with Katie Hunt [Replay]

Hey, friend. I'm pulling an amazing episode from the archives with over 400 episodes here ... more

02 Sep 2025

10 MINS

10:12

02 Sep 2025


#487

How to Get Your Products Noticed by Key Buyers with Sally Diguette, Anthropologie [Replay]

Hey, friend. I'm pulling an amazing episode from the archives with over 400 episodes here ... more

26 Aug 2025

35 MINS

35:21

26 Aug 2025


#486

410 | How Quickly Will I Make Back My Paper Camp Investment with Katie Hunt

Have you been thinking about joining us for <a href= "https://www.prooftoproduct.com/paper... more

19 Aug 2025

21 MINS

21:47

19 Aug 2025


#485

409 | Live from Shoppe Object with Paper Camp Alumni

I'm back again today to share interviews from our [Paper Camp] (https://www.prooftoproduct... more

14 Aug 2025

26 MINS

26:26

14 Aug 2025


#484

408 | Live from NY Now with Paper Camp Alumni

I am back from a whirlwind trip to New York City where over 40 of our <a href= "https://ww... more

12 Aug 2025

34 MINS

34:48

12 Aug 2025


#483

407 | Alumni Spotlights: Before & After Paper Camp

We are currently in the middle of the biggest wholesale buying season of the year, so natu... more

07 Aug 2025

19 MINS

19:10

07 Aug 2025


#482

406 | From 0 to 60+ Stores Selling Watercolor Kits with Kate Talcott

I'm curious, have you been thinking about niching down or focusing in on one product type?... more

05 Aug 2025

36 MINS

36:51

05 Aug 2025


#481

405 | I Just Got On Faire. Am I Supposed to be Pitching My Products? with Katie Hunt

Today I wanted to answer a great question that I received from a student. It's a simple on... more

31 Jul 2025

13 MINS

13:58

31 Jul 2025