When hard times hit, the show must still go on for all of us. But as Drama League board president and Broadway HD CEO Bonnie Comley explains, even when the lights are dark, critical progress can be made. As Broadway's 41 theaters begin coming back to life in New York City, the three-time Tony Award-winning producer takes us through how the 18-month pandemic closure created an opportunity for the $16 billion industry to reimagine itself. At core are new efforts to expand and broaden&nbsp;the customer base, in part through a fuller embrace of digital engagement. Digital capture and streaming, Comley says, can help&nbsp;welcome new audiences&nbsp;and expand touchpoints for each show's brand in unique ways. “Streaming theater is not a replacement for theater,” she says. “It is an additive.”Read a transcript of this interview at:&nbsp;<a href="https://mastersofscale.com/" rel="noopener noreferrer" target="_blank">mastersofscale.com</a>Subscribe to the Masters of Scale weekly newsletter at&nbsp;<a href="http://eepurl.com/dlirtX" rel="noopener noreferrer" target="_blank">http://eepurl.com/dlirtX</a>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

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Rapid Response: Applauding the drama of the digital age, with BroadwayHD’s Bonnie Comley

Masters of Scale with Reid Hoffman