To compete against bigger players, you need a special edge. Sridhar Ramaswamy, who led Google’s huge ad business, is now going head-to head against his former employer with an ad-free subscription-based search engine called Neeva.&nbsp;Ramaswamy became disillusioned by Google’s priorities and practices and argues that big platforms – including Facebook and Amazon – have failed to scale responsibly. Sharing inside stories of how big tech makes decisions,&nbsp;and his own experiences with a startup, Ramaswamy offers lessons on growth, monopolistic threats, and why challenging even great companies is necessary right now. “I’m a tech optimist,” he says, “but we need to be conscious of the good and bad.” A renewed focus on responsible tech scaling is right for the businesses and for society.&nbsp;Read a transcript of this interview at:&nbsp;<a href="https://mastersofscale.com/" rel="noopener noreferrer" target="_blank">mastersofscale.com</a>Subscribe to the Masters of Scale weekly newsletter at&nbsp;<a href="http://eepurl.com/dlirtX" rel="noopener noreferrer" target="_blank">http://eepurl.com/dlirtX</a>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

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Rapid Response: How to scale tech responsibly, with former Google ad chief and Neeva founder Sridhar Ramaswamy

Masters of Scale with Reid Hoffman