In this episode of the podcast, I speak with <a href="https://x.com/AdamSinger">Adam Singer</a> about the general trend of brands pivoting their marketing strategies into anodyne and agreeable positioning (and why brands succeed when they don&#39;t). <a href="https://www.linkedin.com/in/adamsinger/">Adam</a> is the VP of Marketing at AdQuick and runs the <a href="https://www.hottakes.space/">Hot Takes</a> blog.Among other things, Adam and I discuss:<ul><li>The "blandification" of marketing</li><li>Why AI output won&#39;t displace creativity</li><li>What David Ogilvy would think of the current state of marketing</li><li>The role of a CMO and how it should be evaluated </li><li>The backlash from marketers against the recent American Eagle ad campaign</li><li>What went wrong with Crack Barrel&#39;s rebrand</li></ul>Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast:<ul><li><a href="https://www.incrmntal.com/">INCRMNTAL⁠⁠</a>. True attribution measures incrementality, always on.</li></ul>Interested in sponsoring the Mobile Dev Memo podcast? Contact <a href="mailto:ari@marketecture.tv">⁠Marketecture⁠</a>.

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Season 6, Episode 9: The blandification of marketing (with Adam Singer)

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