It’s Singles Day in China: a retail holiday that <a href="https://www.reuters.com/world/china/what-is-chinas-singles-day-how-is-it-celebrated-2023-11-10" class="default">runs circles around</a> Black Friday and Cyber Monday. By comparison, single Americans are an untapped market according to Peter McGraw, behavioral economist and host of the podcast <a href="https://petermcgraw.org/podcasts/solo-a-podcast-for-happy-single-people/" class="default">“Solo: The Single Person’s Guide to a Remarkable Life.”</a> But as the single population grows in the United States, will that change? We’ll get into it. Plus, the realities of the “singles tax.” Here’s everything we talked about today: <ul><li><a href="https://theconversation.com/singles-day-is-a-150b-holiday-in-china-heres-why-i-think-11-11-will-catch-on-in-the-us-266566">"Singles’ Day is a $150B holiday in China. Here’s why I think ‘11/11’ will catch on in the US"</a> from The Conversation </li><li><a href="https://www.economist.com/leaders/2025/11/06/the-rise-of-singlehood-is-reshaping-the-world?utm_content=ed-picks-image-link-1&etear=nl_weekly_1&utm_campaign=a.the-economist-this-week&utm_medium=email.internal-newsletter.np&utm_source=salesforce-marketing-cloud&utm_term=11/6/2025&utm_id=2120047">"The rise of singlehood is reshaping the world"</a> from The Economist</li><li><a href="https://www.futuresplatform.com/blog/solo-economy-new-consumption-patterns">"The rise of the ‘solo economy’ is driving new consumption patterns"</a> from Futures Platform </li><li><a href="http://theconversation.com/the-singles-tax-means-you-often-pay-more-for-going-it-alone-heres-how-it-works-247578">"The ‘singles tax’ means you often pay more for going it alone. Here’s how it works"</a> from The Conversation </li></ul> We love hearing from you. Leave us a voicemail at 508-U-B-SMART or email <a href="mailto:makemesmart@marketplace.org" class="interallink">makemesmart@marketplace.org</a>.

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