This week on How To Win: Clate Mask of Keap, marketing automation and CRM platform for small businesses. You'll hear how Keap found the right customers, why they combined software with services, and how Keap evolved its marketing over time.Key Points:01:15 Building the initial product based on own business needs03:00 Pivoting to serve small businesses dealing with chaos04:30 Evolving from just marketing automation to full business automation07:15 Renaming the company to reflect simplicity and ease of use09:45 Sticking to core small business customers amid pressure13:00 Combining software, services, and strategy for customer success22:30 Embracing partners and gradual upmarket moves for growthMentioned:<a href="https://www.linkedin.com/in/clatemask">Clate Mask's Linkedin</a><a href="https://twitter.com/ClateMask">Clate Mask's X</a><a href="https://keap.com/?ls=social&utm_source=linkedin&utm_medium=social&utm_campaign=aboutsection&utm_term=about&utm_content=190208">Keap</a>My Links:<a href="https://twitter.com/peeplaja">Twitter</a><a href="https://www.linkedin.com/in/peeplaja/">LinkedIn</a><a href="https://peeplaja.com/">Website</a><a href="https://wynter.com/">Wynter</a><a href="https://speero.com/">Speero</a><a href="https://cxl.com/">CXL</a>

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