Episode Summary When it comes to the luxury market, your personal style can make or break your brand. In this episode of the Real Estate Icons Podcast, we’re joined by Afton Porter, a personal style expert, to uncover the three biggest style mistakes women in real estate often make. Afton shares why blending in can harm your personal brand, how to develop a wardrobe that aligns with professional goals, and why confidence starts with a cohesive, intentional style. If you’ve been relying on comfort over creativity or piling up random outfits that don’t truly represent who you are, this conversation will inspire you to take actionable steps toward redefining your look without losing yourself. Afton also teases her upcoming Luxury Style Week workshop, designed to help you elevate your personal brand through wardrobe strategy and confidence-boosting style tips. What You’ll Learn in This Episode <ul class= "text-body list-disc list-inside pl-[24px] py-1.5 [&_ul]:pl-4 [&_ul]:py-0 [&_ol]:pl-4 [&_ol]:py-0"> <li class="[&p]:inline" style= "box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(59,130,246,.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; scrollbar-width: thin; scrollbar-color: rgb(224, 224, 225) rgb(249, 249, 249); border: 0px solid rgba(0, 0, 0, 0.08);"> Why dressing like everyone else makes you forgettable</li> <li class="[&p]:inline" style= "box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(59,130,246,.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; scrollbar-width: thin; scrollbar-color: rgb(224, 224, 225) rgb(249, 249, 249); border: 0px solid rgba(0, 0, 0, 0.08);"> The role of personal branding in shaping your style choices</li> <li class="[&p]:inline" style= "box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(59,130,246,.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; scrollbar-width: thin; scrollbar-color: rgb(224, 224, 225) rgb(249, 249, 249); border: 0px solid rgba(0, 0, 0, 0.08);"> How standout pieces can make you more memorable in the luxury market</li> <li class="[&p]:inline" style= "box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(59,130,246,.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; scrollbar-width: thin; scrollbar-color: rgb(224, 224, 225) rgb(249, 249, 249); border: 0px solid rgba(0, 0, 0, 0.08);"> Tips for building a cohesive wardrobe that reflects your goals</li> <li class="[&p]:inline" style= "box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(59,130,246,.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; scrollbar-width: thin; scrollbar-color: rgb(224, 224, 225) rgb(249, 249, 249); border: 0px solid rgba(0, 0, 0, 0.08);"> Why a strategic approach to shopping can eliminate closet overwhelm</li> </ul> Key Takeaways <ul class= "text-body list-disc list-inside pl-[24px] py-1.5 [&_ul]:pl-4 [&_ul]:py-0 [&_ol]:pl-4 [&_ol]:py-0"> <li class="[&p]:inline" style= "box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(59,130,246,.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; scrollbar-width: thin; scrollbar-color: rgb(224, 224, 225) rgb(249, 249, 249); border: 0px solid rgba(0, 0, 0, 0.08);"> Your style is a crucial part of your personal brand.</li> <li class="[&p]:inline" style= "box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(59,130,246,.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; scrollbar-width: thin; scrollbar-color: rgb(224, 224, 225) rgb(249, 249, 249); border: 0px solid rgba(0, 0, 0, 0.08);"> It’s not about fixing a "bad" style but about elevating what already works for you.</li> <li class="[&p]:inline" style= "box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(59,130,246,.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; scrollbar-width: thin; scrollbar-color: rgb(224, 224, 225) rgb(249, 249, 249); border: 0px solid rgba(0, 0, 0, 0.08);"> Strategic wardrobe planning is critical to staying on-brand and confident.</li> <li class="[&p]:inline" style= "box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(59,130,246,.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; scrollbar-width: thin; scrollbar-color: rgb(224, 224, 225) rgb(249, 249, 249); border: 0px solid rgba(0, 0, 0, 0.08);"> Dressing with intentionality is more important than prioritizing comfort alone.</li> </ul> Join Afton’s Luxury Style Week Workshop Are you ready to refine your personal brand and elevate your style to the next level? Don’t miss Afton Porter’s Luxury Style Week workshop! This immersive experience will give you the tools, tips, and confidence you need to build a standout wardrobe that aligns with your professional goals. For more details and to save your spot, <a href= "https://www.styleguidesociety.com/luxurystyle">click here </a>to sign up today! 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