What if you paid a different price for the same product &ndash; not because of demand, but because of your data. Prices change, whether it&rsquo;s annual sales or seasonal variability. But what happens when AI sets the price &ndash; not just for the market, but for&nbsp;you? &ldquo;The scope and the scale and the pervasiveness down to the individual with personalised pricing is pretty unprecedented.&rdquo;&nbsp; UNSW Associate Professor Sam Kirshner explores the trade-off between personalisation and privacy, and the importance of responsible AI use as companies employ new personalised pricing models.&nbsp; +++ The Business Of podcast is brought to you by the University of New South Wales Business School, produced with <a href="http://deadsetstudios.com/">Deadset Studios</a>. This episode is hosted by <a href="https://www.unsw.edu.au/staff/juliet-bourke">Dr Juliet Bourke</a>, with insights from <a href="https://www.unsw.edu.au/staff/barney-tan">Professor Barney Tan</a>. The transcript and show notes can be found on our website <a href="https://www.unsw.edu.au/business/our-schools/agsm/about-us/the-business-of-podcast">here</a>. Listen to our episode on how AI is reshaping the way we work with Professor Frederik Anseel <a href="https://www.unsw.edu.au/business/our-schools/agsm/about-us/the-business-of-podcast/the-business-of-productivity">here</a>. Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at&nbsp;<a href="https://www.businessthink.unsw.edu.au/">BusinessThink</a> and follow <a href="https://www.linkedin.com/school/3274515/">UNSW Business School</a> and <a href="https://www.linkedin.com/school/agsm-nswbusinessschool/">AGSM</a> on LinkedIn. Or listen to new episodes of <a href="https://www.youtube.com/playlist?list=PLQbonRH_ZoP6HvuwtyFG3yESJ5ag-o34w">The Business Of</a> and subscribe to our <a href="https://www.youtube.com/@unswbusiness/videos">UNSW Business School</a> and <a href="https://www.youtube.com/c/AGSMatUNSWBusinessSchool">AGSM</a> channels on YouTube. We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made.See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

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Same product, different price – When AI decides how much you pay

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