This week, Guy is joined by Lady Gaga’s former manager Troy Carter, Joe Gebbia of Airbnb, and Sadie Lincoln of barre3 in a special mashup episode of the Advice Line about playing to your business’s strengths.First, Honor from Australia wants to partner with a celebrity in a way that actually boosts her pill organizer brand. Then, Arvy from Johannesburg digs into what makes his sporting and outdoor optics company special. And finally, Genevieve from Montana discovers all the different ways her customers can help her sailing instruction business grow.Thank you to the founders of Dosey, ProltUp Optics, and Go Sail Virgin Islands and Flathead Lake for coming on the show.If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.This episode was produced by Noor Gill and Alex Cheng with music by Ramtin Arablouei. It was edited by Andrea Bruce. Our audio engineers were James Willetts and Maggie Luthar.You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com or on Substack.To hear our returning guests’ previous episodes:<a href="https://wondery.com/shows/how-i-built-this/episode/10386-lady-gaga-amp-atom-factory-troy-carter-2018/" rel="noopener noreferrer" target="_blank">Lady Gaga & Atom Factory: Troy Carter</a> | <a href="https://wondery.com/shows/how-i-built-this/episode/10386-advice-line-with-troy-carter-of-atom-factory/" rel="noopener noreferrer" target="_blank">Advice Line with Troy Carter</a><a href="https://wondery.com/shows/how-i-built-this/episode/10386-airbnb-joe-gebbia/" rel="noopener noreferrer" target="_blank">Airbnb: Joe Gebbia</a> | <a href="https://wondery.com/shows/how-i-built-this/episode/10386-advice-line-with-joe-gebbia-of-airbnb/" rel="noopener noreferrer" target="_blank">Advice Line with Joe Gebbia</a><a href="https://wondery.com/shows/how-i-built-this/episode/10386-barre3-sadie-lincoln-2017/" rel="noopener noreferrer" target="_blank">Barre3: Sadie Lincoln</a> | <a href="https://wondery.com/shows/how-i-built-this/episode/10386-advice-line-with-sadie-lincoln-of-barre3/" rel="noopener noreferrer" target="_blank">Advice Line with Sadie Lincoln</a>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

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