My guest on this week&#39;s episode of the podcast is <a href="https://www.linkedin.com/in/andrewcovato/">Andrew Covato</a>, a veteran of the largest digital advertising platforms -- including Meta, Google, and Snap -- and the founder and managing director of <a href="https://growthbyscience.com/">Growth by Science</a>, an advertising measurement and technology consultancy. Andrew and I discuss the topic of advertising measurement broadly, including:<ul><li>The misconceptions that advertisers have about how the largest walled garden advertising platforms function;</li><li>The principal mistakes companies make related to marketing-driven growth;</li><li>The scientific approach to measurement;</li><li>How companies can future-proof their advertising measurement;</li><li>The analytical constraints that prevent most advertisers from growing spend;</li><li>Creative analytics;</li><li>A systematic approach to channel diversification.</li></ul>Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:<ul><li><a href="https://contextsdk.com/">ContextSDK</a>. ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.</li><li><a href="https://www.incrmntal.com/">INCRMNTAL⁠⁠</a>. True attribution measures incrementality, always on.</li></ul>Interested in sponsoring the Mobile Dev Memo podcast? Contact <a href="mailto:info@marketecture.tv">⁠Marketecture⁠</a>.

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Season 5, Episode 20: The scientific approach to advertising measurement (with Andrew Covato)

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