In 1982, a twelve-year-old paperboy, Johnny Gosch, vanished from a quiet Iowa street and sparked an unlikely campaign: the faces of missing children printed on milk cartons by the billions. Roman Mars and Annie Brown trace how a regional dairy campaign exploded into a national symbol — and how the “stranger danger” fears it stoked shaped American misconceptions about child safety that still echo today.
<a href="https://99pi.org/100" target="_blank" rel="noopener noreferrer">A History of the United States in 100 Objects</a> is a production of <a href="https://99percentinvisible.org" target="_blank" rel="noopener noreferrer">99% Invisible</a> and <a href="https://www.bbcstudios.com/" target="_blank" rel="noopener noreferrer">BBC Studios</a>.
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100 Objects #9: Missing Children Milk Carton

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