Over the 20 years there are certain questions that get asked over and over, and today I share my thoughts on How Do I Grow My Podcast Audience? The part that will get me in hot water, is I'm pointing my finger at your content (and delivery). Get the <a href="https://school-of-podcasting.kit.com/podcast-growth-checklist?_gl=1*dxuh21*_gcl_au*MTQxMjk1MDkxLjE3NDk2MDgxNjkuODUwNDQ0MDgwLjE3NTcyOTk5NzUuMTc1NzI5OTk3NQ" rel="noopener noreferrer" target="_blank">Remarkable Episode Checklist</a>Who and WhyWhen it comes to growing your podcast, there are two things that drive the content and the first one is who is your audience. It can’t be “everybody” and it can’t be “men 25 to 50” as there is a big difference between those two men. There is one situation that I’ll talk about in a minute that is an exception. The Three R’sRelative Content: Shows the audience, ““I understand where you are, and here’s something useful for you today.”Remarkable Content: Create episodes worth talking about or sharing. &nbsp;A good podcast reliably informs or entertains with quality, while a remarkable podcast emotionally connects, inspires, and leaves a lasting impression through exceptional storytelling, unique content, or innovative presentationWhen you have relative, remarkable content it resonates with your audience (and they tell a friend).Examine Your Show<a href="https://podcastsconnect.apple.com" rel="noopener noreferrer" target="_blank">podcastsconnect.apple.com</a> and creators.spotify.com allow you to check your completion rate.Community, Community, CommunityYou can use tools like <a href="https://supportthisshow.com/heartbeat" rel="noopener noreferrer" target="_blank">Heartbeat</a>, <a href="https://systeme.io/tr/2/161/11215173416/21427821/373275169ac02ef761cb36accaf5d6e817285a52b" rel="noopener noreferrer" target="_blank">Systeme</a>, and <a href="https://supportthisshow.com/circle" rel="noopener noreferrer" target="_blank">Circle</a> (<a href="https://systeme.io/tr/2/161/11215173416/21427821/373275169ac02ef761cb36accaf5d6e817285a52b" rel="noopener noreferrer" target="_blank">Systeme</a> has a free version) to build a community. How many checks does your episode check on the <a href="https://school-of-podcasting.kit.com/podcast-growth-checklist?_gl=1*dxuh21*_gcl_au*MTQxMjk1MDkxLjE3NDk2MDgxNjkuODUwNDQ0MDgwLjE3NTcyOTk5NzUuMTc1NzI5OTk3NQ" rel="noopener noreferrer" target="_blank">Remarkable Content Checklist</a>?Create a survey for your audience (to find out what they want, and how you're doing delivering value). <a href="https://www.podpage.com" rel="noopener noreferrer" target="_blank">Podpage</a> has a built in survey based on the book <a href="https://geni.us/tomwebsterbook" rel="noopener noreferrer" target="_blank">The Audience is Listening</a> by Tom Webster ( a must read).More Ways to Grow Than DownloadsYour podcast leads to relationship which lead to opportunity. Your network grows.You can become THE person in your niche - if you don't quit.Feel Like Giving Value Back?Say thanks by <a href="https://www.buymeacoffee.com/davejackson" rel="noopener noreferrer" target="_blank">giving back </a>(it makes you feel wonderful)Mentioned In This Episode<ul><li><a href="https://growthinreverse.com/" rel="noopener noreferrer" target="_blank">Growthinreverse.com</a></li><li><a href="https://schoolofpodcasting.com/" rel="noopener noreferrer" target="_blank">schoolofpodcasting.com</a></li><li><a href="https://www.podcasthotseat.com/?utm_source=soppodcast&utm_medium=shownotes&utm_campaign=1000" rel="noopener noreferrer" target="_blank">Podcast Hot Seat</a></li><li><a href="https://castahead.net/" rel="noopener noreferrer" target="_blank">castahead.net</a></li><li><a href="https://schoolofpodcasting.com/how-jack-rhysiders-darknet-diaries-podcast-gets-300000-downloads-per-episode/" rel="noopener noreferrer" target="_blank">How Jack Rhysider’s Darknet Diaries Podcast Gets 300,000 Downloads Per Episode</a></li><li><a href="https://geni.us/tomwebsterbook" rel="noopener noreferrer" target="_blank">The Audience is Listening Book</a></li><li><a href="https://schoolofpodcasting.com/mastering-social-media-for-podcast-growth-with-expert-katie-brinkley/" rel="noopener noreferrer" target="_blank">Mastering Social Media for Podcast Growth with Expert Katie Brinkley</a></li><li><a href="https://geni.us/valerie-geller" rel="noopener noreferrer" target="_blank">Beyond Powerful Radio</a> - Valerie Geller</li><li><a href="https://www.thepodcaststudy.com/_files/ugd/5df345_1e5ec604eacd421d8070bcee4482f188.pdf" rel="noopener noreferrer" target="_blank">The Podcast Study</a> PDF</li></ul> Takeaways:<ul><li> Knowing your audience is crucial; you can't just aim for everyone and expect results. </li><li> Establishing your 'why' helps keep your podcast on track and prevents quitting. </li><li> Content must solve problems or entertain; otherwise, you're just boring your listeners. </li><li> A website is essential; without one, you're shouting into the void, hoping to be heard. </li><li>Good gets you in the game, Remarkable is what makes it grow</li></ul>

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