I share a recent breakthrough in my entrepreneurial journey with Podsqueeze. After experimenting with various marketing strategies, I discovered the power of targeted press releases. Initially, I struggled with traditional PR methods, but I found success by reaching out to niche podcasting newsletters. This approach not only increased our visibility but also connected us directly with our target audience. I emphasize the importance of finding your niche and leveraging industry-specific channels for effective outreach. Tune in to learn how to apply these insights to your own projects!Timestamps by PodSqueezeIntroduction and Podcast Promotion (00:00:07)Early Perceptions of Entrepreneurship (00:01:12)First Tech Job and Startup Culture (00:02:25)Discovering Bootstrapping vs. VC Startups (00:04:48)Growth Plateau and Entrepreneurial Skills (00:05:57)Defining Startups vs. Businesses (00:07:00)Learning Marketing Channels (00:08:02)Initial Attempts at PR and Press Releases (00:09:16)Press Release Agencies and Fiverr Experience (00:11:31)Understanding Press Release Feeds (00:13:48)Breakthrough with Niche Newsletters (00:16:53)Success with Newsletter Outreach (00:18:57)Key Lesson: Go Niche for PR (00:21:16)Closing and Call to Action (00:22:18)Here are the mentions with timestamps arranged by topic:Tools and Websites&#34;Twitter&#34;: &#34;00:00:07&#34;&#34;Fiverr&#34;: &#34;00:11:31&#34;&#34;Reddit&#34;: &#34;00:17:57&#34;&#34;Yahoo&#34;: &#34;00:14:54&#34;&#34;MSN&#34;: &#34;00:14:54&#34;&#34;Google&#34;: &#34;00:08:02&#34;Concepts and Terms&#34;Press Releases&#34;: &#34;00:09:16&#34;&#34;SEO (Search Engine Optimization)&#34;: &#34;00:08:02&#34;&#34;Backlinks&#34;: &#34;00:09:16&#34;&#34;Cold Emails&#34;: &#34;00:08:02&#34;&#34;Niche Marketing&#34;: &#34;00:21:16&#34;Notable Mentions&#34;Podsqueeze&#34;: &#34;00:05:57&#34;&#34;ChatGPT&#34;: &#34;00:16:53&#34;&#34;Peter Levels&#34;: &#34;00:04:48&#34;Summary of Key Points&#34;The importance of finding niche newsletters for press releases&#34;: &#34;00:21:16&#34;&#34;The difference between startups and bootstrapping businesses&#34;: &#34;00:07:00&#34;&#34;The realization of using press releases effectively within the podcasting community&#34;: &#34;00:18:57&#34;

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# 2.12 - How Can Indie Makers Use Press Releases to Boost Visibility?

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