In this episode, Chris Do sits down with Jefferson Fisher — a fifth-generation trial attorney, bestselling author, and viral communication coach — to explore how to argue less and talk more effectively. Jefferson unpacks the psychology behind calm communication, how to time tough conversations, and why listening before reacting builds deeper trust. 
Together, they explore practical tools like the “I can tell” phrase, scheduling emotional talks, and using breath to create space in dialogue. His frameworks help listeners become more intentional speakers and better listeners in both professional and personal settings.

Timestamps
 (00:00) - Jefferson Fisher intro + background
(02:45) - How to become a better communicator
(05:20) - Timing tough conversations right
(08:10) - Scheduling hard talks with partners
(11:45) - Using “I can tell” effectively
(15:25) - Breath control for clear thinking
(18:50) - Slowing speech for confidence
(22:30) - Tone, emotion, and word delivery
(27:05) - Training clients to stay calm
(32:40) - Managing nerves under pressure
(38:15) - Speaking naturally in high stakes
(44:00) - Authenticity vs. performative communication
(50:25) - How juries detect fakeness fast
(56:10) - Building credibility through presence
(01:02:40) - Avoiding over-explaining and rushing
(01:09:15) - Staying grounded in conflict
(01:15:55) - Key takeaways on communication mastery

Check out today's guest, Jefferson Fisher:
LinkedIn: <a href="https://uk.linkedin.com/in/simonsquibb">⁠</a><a href="https://www.linkedin.com/in/jeffersonfisher">https://www.linkedin.com/in/jeffersonfisher</a>
YouTube: <a href="https://www.youtube.com/channel/UCXjnpu6lK0HoUyOMh2ZBwhQ">⁠⁠⁠https://www.youtube.com/channel/UCXjnpu6lK0HoUyOMh2ZBwhQ</a>
Website: <a href="https://simonsquibb.com/">⁠</a><a href="https://www.jeffersonfisher.com/">https://www.jeffersonfisher.com/</a>
Instagram: <a href="https://www.instagram.com/jodie.cook_/?hl=en">⁠⁠⁠</a><a href="https://www.instagram.com/simonsquibb/?hl=en">⁠</a><a href="https://www.instagram.com/jefferson_fisher/?hl=en">https://www.instagram.com/jefferson_fisher/?hl=en</a>

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Check out Chris Do:
Website: <a href="https://zaap.bio/thechrisdo">⁠⁠⁠⁠⁠https://zaap.bio/thechrisdo⁠⁠⁠⁠⁠</a>
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The Art of Arguing Less and Communicating More w/ Jefferson Fisher | Ep 392

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