Welcome to another episode of From the Blockchain! In this episode, our host Ashley, also known as Bored Becky, is joined by a special guest, Shir Ibgui. Shir has an impressive background, having worked in the tech industry before moving into artificial intelligence (AI) where she focused on business development and strategy. With over five years of experience in leading business development and partnerships at AI startups, Shir has developed a keen interest in consumer behavior, digital innovation, ecommerce, and AI. Towards the end of 2021, Shir ventured into the world of Web3.0 and became involved in various NFT communities, leading her to create the innovative concept for Globe Thrivers. This exciting project merges her passion for travel and tech to create the first social travel club of its kind. Globe Thrivers is a platform that enables travelers, locals, creators, and industry experts from different backgrounds and experiences to connect with one another while researching, planning, and booking their trips. Throughout this engaging conversation, Ashley and Shir delve into Shir's journey in the tech and AI space, her interest in consumer behavior and ecommerce, and how her passion for travel and tech led her to the creation of Globe Thrivers. Don't miss this informative and inspiring episode of From the Blockchain! 00:50– Episode intro, overview, and brief guest bio  04:20– Interview start, meet Shir, learn more about her background and how she got into Web3.0 and the NFT space  07:00– How retailers can use the power of AI to improve the different discovery journeys of the shopper's experience 07:29– Diving into the AI explosion over the last 6-8 months within the public sphere and her thoughts on mass adoption of AI 09:31– What caught her eye and brought her into the space, and how she got started in crypto and NFTs 11:50– What is Globe Thrivers and how she came up with the idea for the business 16:52– More on subscriptions, memberships, and launching founding memberships 19:34– How much does a founding token/founding membership cost, bridging the gap between Web2.0 and Web3.0, and user experience 23:36– How does she go about positioning herself for success, surrounding herself with expertise, and finding people who can complement your weaknesses  26:15– What the rewards program will look like and things members can do to get rewards, Web3.0 loyalties, and the National Retail Federation conference 30:44– ChatGPT question: What specific ways does she envision Web3.0 and Blockchain innovation revolutionizing the travel sector and what aspect of these changes is she most excited about?    34:55– Discussing reviews, recommendations, business case studies, and more on memberships. What problem solving that she is bringing to the table with this platform, micro-communities, and verifying reviews.  41:59– The value HUG has added and what she has learned from participating in that type of environment Today’s show is brought to you by <a href='https://www.daz3d.com/'>Daz3D</a> LINKS: To learn more about Fame Lady Squad and our NFT project, visit our<a href='https://fromtheblockchain.xyz/'> website</a>.      Have a question, comment, or guest suggestion? Fill out this<a href='https://a280kaho4wi.typeform.com/to/MDKZ6zjD'> form</a>      Do you want to sponsor our show? Fill out this form    Subscribe to our newsletter<a href='https://mailchi.mp/181a1b54e029/from-the-blockchain'> here</a>      Follow Ashley “<a href='https://twitter.com/iamboredbecky'>Bored Becky</a>” on Twitter      <a href='https://www.globethrivers.com/'>Globe Thrivers</a> <a href='https://www.etoro.com/'>Etoro</a>

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