How do you follow up a monster hit like Charli XCX’s BRAT? Will a corporate buyout ruin Letterboxd? Are we all just content creators now? 

With everyone from your dentist to your neighbour posting content, and massive companies eschewing traditional advertising to pay micro-influencers, are we all just influencers now? Richard and Marina explore the booming content creation industry… do dentists make better content creators than Premier League footballers? 

Charli xcx has released her new album, Music, Fashion, Film, two years after the inescapable success of BRAT summer. How is the pressure to follow up a huge cultural hit different for modern pop stars?

Cult film app Letterboxd is up for sale for a reported $250 million. Why do the likes of A24 and Sony see it as such a valuable asset, and can its highly engaged community survive a corporate takeover?

The Rest is Entertainment is brought to you by Octopus Energy, Britain's most awarded energy supplier.

Lloyds. 250 years on and still backing the nation's aspirations.

Lending is subject to status. You could lose your home if you don't keep up your mortgage repayments. Conditions apply. 1996 average first-time buyer deposit based on Office National Statistics House Price Index data.

Summer sale is here: get an annual membership for a third off with code SUMMER26. That's ad-free listening, every bonus episode, and full access to our exclusive members' series. Sale ends August 31st, so grab it before summer's over.

For more Goalhanger Podcasts, head to <a href="www.goalhanger.com%20">www.goalhanger.com </a>

Video Editor: Adam Thornton 
Assistant Producer: Imee Marriott 
Senior Producer: Joey McCarthy 
Social Producer: Emma Jackson
Exec Producer: Ami Bennett

Filmed at <a href="www.westdigitalstudios.com">www.westdigitalstudios.com</a> Learn more about your ad choices. Visit <a href="https://podcastchoices.com/adchoices">podcastchoices.com/adchoices</a>

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