In this episode I take you behind the scenes of my LAL 2025 keynote and walk through the core framework that's shaping the entire talk. We dig into what it really means to decide on a new direction, how declaring it publicly reshapes your identity and environment, and why delivering through daily action is the bridge between belief and breakthrough. If you're ready to challenge the hidden assumptions holding you back, this conversation will help you rewrite the story you're living. 💥 Special Black Friday / Cyber Monday Savings from Lawntrepreneur Academy Take advantage of limited-time discounts on the industry's best training, contracts, and business-building resources. <a href= "https://www.lawntrepreneuracademy.com/store">https://www.lawntrepreneuracademy.com/store</a> 🔥 Exclusive Codes: LINK Membership – 30% Off: Use code LINK30 Courses & Contracts – 30% Off: Use code SAVE30 Whole Ball of Wax – $400 Off: Use code SAVE400 These deals won't last long—grab the tools that will help you grow and level up your business. 🌱 LINK Membership Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 <a class="" href= "https://www.lawntrepreneuracademy.com/store" target="_new" rel= "noopener" data-start="1004" data-end="1075">Join the LINK Membership</a> 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian's latest tips and updates: <a class="" href="https://www.lawntrepreneuracademy.com/" target= "_new" rel="noopener" data-start="1201" data-end="1270">Subscribe to the Newsletter</a> 🎥 Follow Brian Online <ul data-start="1301" data-end="1475"> <li data-start="1301" data-end="1388"> <a class="cursor-pointer" href="https://www.youtube.com/@BriansLawnMaintenance" target="_new" rel="noopener" data-start="1303" data-end="1386">YouTube: Brian's Lawn Maintenance</a> </li> <li data-start="1389" data-end="1475"> <a class="cursor-pointer" href="https://www.instagram.com/brianslawnmaintenance/" target= "_new" rel="noopener" data-start="1391" data-end="1475">Instagram: @brianslawnmaintenance</a> </li> </ul> 📘 Resources to Grow Your Business <ul data-start="1518" data-end="1715"> <li data-start="1518" data-end="1618"> <a class="" href= "https://www.lawntrepreneuracademy.com/" target="_new" rel= "noopener" data-start="1520" data-end="1616">Zero to $100K! 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