Back in the early days of ecommerce,&nbsp;Marc Lore took a classic retail loss leader–diapers– and turned it into a DTC giant– <a href="http://diapers.com" rel="noopener noreferrer" target="_blank">Diapers.com</a>. It did so well that it attracted the attention of Amazon,&nbsp;which slashed prices on its own diapers until Marc was forced&nbsp;to sell them his business.&nbsp;&nbsp;It was not a happy moment, but it was a galvanizing one: Marc went on to launch another ecommerce company, jet.com. Within a year,&nbsp;it was bought by Walmart in a deal valued at $3.3 billion.&nbsp;&nbsp;This is a story about a devastating corporate surrender,&nbsp;a multi-million dollar comeback, and a founder with a relentless ability to re-invent himself.&nbsp;&nbsp;Timestamps:&nbsp;10:04 – Marc’s “boost-your-grades” bet with his college coach&nbsp;&nbsp;&nbsp;14:21 – A job on Wall Street and a Master Plan: 8 figures by age 4816:28 –&nbsp;How a lunchtime lark turned into a spot on the U.S. Bobsled Team27:44 – How random Google searches led Marc to diapers35:29 – Guerilla tactic: Buying all of P&G’s diapers to get their attention40:07 – The simple packaging hack that boosted sales&nbsp;&nbsp;45:53 – Building a retail empire (and getting on Amazon’s radar)47:52 – Amazon’s scorched earth strategy forces Marc to sell&nbsp;1:00:11 – Raising $750M to take on Jeff Bezos1:03:02 – A brand new business and a $3.3 billion exit: Walmart’s record-breaking dealThis episode was produced by Casey Herman with music composed by Ramtin Arablouei. It was edited by Neva Grant.&nbsp;Follow How I Built This:Instagram → <a href="https://www.instagram.com/howibuiltthis/" rel="noopener noreferrer" target="_blank">@howibuiltthis</a>X → <a href="https://x.com/howibuiltthis" rel="noopener noreferrer" target="_blank">@HowIBuiltThis</a>Facebook → <a href="https://www.facebook.com/howibuiltthis" rel="noopener noreferrer" target="_blank">How I Built This</a>Follow Guy Raz:Instagram → <a href="https://www.instagram.com/guy.raz/" rel="noopener noreferrer" target="_blank">@guy.raz</a>Youtube →<a href="https://www.youtube.com/channel/UCNSfrxNEmCruNtjIzxCBHjg" rel="noopener noreferrer" target="_blank"> guy_raz</a>X → <a href="https://x.com/guyraz" rel="noopener noreferrer" target="_blank">@guyraz</a>Substack →<a href="https://urldefense.com/v3/__http:/guyraz.substack.com__;!!Iwwt!RZoD751oWzUzoqqdJiqaoL6HdJfRHDUO1TKvYJ424d3Udn7-Pw9Nj6nEsauh9zcgEvLjUEc$" rel="noopener noreferrer" target="_blank"> </a><a href="http://guyraz.substack.com/" rel="noopener noreferrer" target="_blank">guyraz.substack.com</a>Website →<a href="https://urldefense.com/v3/__http:/guyraz.substack.com__;!!Iwwt!RZoD751oWzUzoqqdJiqaoL6HdJfRHDUO1TKvYJ424d3Udn7-Pw9Nj6nEsauh9zcgEvLjUEc$" rel="noopener noreferrer" target="_blank"> </a><a href="http://guyraz.com/" rel="noopener noreferrer" target="_blank">guyraz.com</a>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

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diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021)

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