In ancient Rome, it was bread and circuses. Today, it’s a World Cup, an Olympics, and a new Saudi-backed golf league that’s challenging the P.G.A. Tour. Can a sporting event really repair a country’s reputation — or will it trigger the dreaded Streisand Effect? Also: why the major U.S. sports leagues are warming up to the idea of foreign investment. <ul><li>SOURCES:<ul><li><a href="https://www.brooklaw.edu/Contact-Us/Balsam%20Jodi%20S">Jodi Balsam</a>, professor of clinical law at Brooklyn Law School.</li><li><a href="https://www.golfchannel.com/author/brandel-chamblee">Brandel Chamblee</a>, Golf Channel analyst.</li><li><a href="https://muckrack.com/bykaren">Karen Crouse</a>, sports journalist.</li><li><a href="https://www.bomanijones.com/about/">Bomani Jones</a>, sports journalist.</li><li><a href="http://www.holycross.edu/academics/programs/economics-and-accounting/faculty/victor-a-matheson">Victor Matheson</a>, professor of economics at the College of the Holy Cross.</li><li><a href="https://firepitcollective.com/meet-the-fire-pit/">Alan Shipnuck</a>, sports journalist.</li></ul></li></ul> <ul><li>RESOURCES:<ul><li>"<a href="https://www.nytimes.com/2024/02/10/business/dealbook/nfl-private-equity.html">The New N.F.L. Owners?</a>" by Lauren Hirsch, Kevin Draper, Michael J. de la Merced and Sarah Kessler (The New York Times, 2024).</li><li>"<a href="https://www.nytimes.com/2024/01/31/business/pga-tour-investment-liv-group.html">PGA Tour Raises $1.5 Billion From Group of U.S. Investors</a>," by Lauren Hirsch (The New York Times, 2024).</li><li>"<a href="https://www.wsj.com/sports/golf/pga-tour-liv-golf-merger-saudi-arabia-4414bd66">PGA Tour, LIV Golf Agree to Merge</a>," by Andrew Beaton and Louise Radnofsky (The Wall Street Journal, 2023).</li><li><a href="https://amzn.to/3NyUNvz">Phil: The Rip-Roaring (and Unauthorized!) Biography of Golf's Most Colorful Superstar</a>, by Alan Shipnuck (2022).</li><li>"<a href="https://www.telegraph.co.uk/golf/2022/06/01/dustin-johnson-u-turns-pga-tour-commitment-included-saudi-rebel/">Dustin Johnson Paid £100m to Perform Late U-Turn and Join Saudi-Backed Rebel Series</a>," by By James Corrigan and Tom Morgan (The Telegraph, 2022).</li><li>"<a href="https://www.wsj.com/articles/russia-ukraine-war-sports-ban-ioc-fifa-11646155981">Russia Was the Hottest Place in Sports. Now It’s Frozen Out</a>," by Joshua Robinson, Ben Cohen, and Louise Radnofsky (The Wall Street Journal, 2022).</li><li>"<a href="https://www.latimes.com/opinion/story/2022-01-06/world-cup-olympics-sportswashing-saudi-arabia-beijing-fifa-ioc-soccer">Could This Be the Year ‘Sportwashing’ Backfires?</a>" by Andrés Martinez (The Los Angeles Times, 2022).</li><li>"<a href="https://firepitcollective.com/the-truth-about-phil-and-saudi-arabia/">The Truth About Phil and Saudi Arabia</a>," by Alan Shipnuck (The Fire Pit Collective, 2022).</li><li><a href="https://amzn.to/3mspgzA">The New Yale Book of Quotations</a>, by Fred Shapiro (2021).</li><li>"<a href="https://www.vice.com/en/article/paxadz/the-surprising-reason-that-there-are-so-many-thai-restaurants-in-america">The Surprising Reason That There Are So Many Thai Restaurants in America</a>," by Myles Karp (Vice, 2018).</li></ul></li></ul> <ul><li>EXTRAS:<ul><li>"<a href="https://freakonomics.com/podcast/greg-norman-takes-on-the-pga-tour/">Greg Norman Takes On the P.G.A. Tour</a>," by People I (Mostly) Admire (2023).</li></ul></li></ul>

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