Sponsored by Podscribe. Join us at the Innovation Stage at POSSIBLE! Learn how to buy audio more effectively and drive measurable results with Podscribe’s Matt Drengler. April 29, 12:10 PM ET. <a class="l" style="font-weight:bold;color:#BC1515" href="https://podnews.net/class-click/3429/2026-04-22">Save your spot.</a><ul>
<li>First look: <a href="https://podnews.net/press-release/siriusxm-youtube">SiriusXM has been announced as the exclusive advertising representative of YouTube audio advertising in the US.</a> This is a significant addition to SiriusXM Media's portfolio, which will now be able to reach 255mn monthly listeners - almost 90% of all US adults 13+.
<ul>
<li>SiriusXM also released data from Edison Research, showing that around 74% of US adults 13+ consume YouTube audio, or engage in listening-first behaviours on YouTube. The data also says that 45% consume YouTube content with static visuals; 48% listen while video is minimised or in the background.</li>
</ul>
</li>
<li><a href="https://soundsprofitable.com/research/audio-primes-2026/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-04-22" rel="sponsored">Sounds Profitable released new research on "Audio Primes"</a> - the people who listen to at least 75% of their content as audio. That's 22% of podcast consumers; and they're younger and more educated. While they choose audio for podcasts, Audio Primes also - surprisingly - consume more video as well. The full report, sponsored by RSS.com, is <a href="https://soundsprofitable.com/research/audio-primes-2026/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-04-22" rel="sponsored">available as a free download</a>.</li>
<li><a href="https://podnews.net/press-release/bumper-score">Bumper has launched The Bumper Score</a>, a new tool "built to close the trust gap between podcast listenership and advertiser confidence". The company suggests that the next $1 billion in podcasting starts with better data; the tool uses verified metrics to give a simple score for strong verified reach. It will be free to all podcasters; you can join the waitlist now.</li>
</ul><a href="https://podnews.net/update/youtube-sirius-audio-sell-ads">> > > Read more of today’s podcast industry news stories on the Podnews website</a>: and get our free daily newsletter.Classifieds - <a href="https://podnews.net/classifieds/">your job or ad here</a><ul><li><a href="https://podnews.net/class-click/2736/2026-04-22" rel="sponsored">Podcast Growth & Monetization tips every Thursday!</a> &mdash; Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 4,000+ Pod Pals on this list.</li><li><a href="https://podnews.net/class-click/3447/2026-04-22" rel="sponsored">Podcast Guesting UNsummit - FREE EVENT - Apr 28/29</a> &mdash; Build a podcast guesting strategy that gets you booked and turns interviews into clients. 2 days of LIVE Interactive Mini Workshops & Gifts. 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