It happens to the best of us — we blank on someone's name, or forget an important meeting, or bomb a test we thought we'd ace.   In this week's installment of our You 2.0 series, we talk to cognitive scientist <a href="https://psychology.as.virginia.edu/people/daniel-willingham">Daniel Willingham</a> about the mysteries of memory: how it works, why it fails us, and how to build memories that stick. For more of our You 2.0 series, listen to our episode on <a href="https://hiddenbrain.org/podcast/you-2-0-how-to-say-no/">how to say no</a>.

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