Electric motors are silent but electric vehicles are not. They make noise for safety, branding and to enhance the driving experience. And since they are no longer limited by the sound of the motor, these cars provide an acoustic blank slate. Jasper de Kruiff, co-founder and creative director of Impulse Audio Lab, has been working in interactive sound design for over a decade. He explains the tech and creative approaches that go into each vehicle’s sonic picture and why the roads of the future could sound like an electric symphony.

What do you think about the show? Let us know on <a href="https://podcasts.apple.com/us/podcast/wsjs-the-future-of-everything/id1234320525">Apple Podcasts</a> or <a href="https://open.spotify.com/show/2KICk2MxwEn9csPnvDQt6Q">Spotify</a>, or email us: <a href="mailto:FOEPodcast@wsj.com">FOEPodcast@wsj.com</a> 

Sign up for the WSJ's free <a href="https://www.wsj.com/newsletters/the-future-of-everything?mod=WSJ_FOEPOD">The Future of Everything newsletter</a>.

Further Reading:
<a href="https://www.wsj.com/video/designing-the-sensory-experience-of-an-electric-vehicle/45BDFBE8-C839-4794-B802-554F6F79E90C?mod=WSJ_FOEPOD">Designing the Sensory Experience of an Electric Vehicle</a> 
<a href="https://www.wsj.com/tech/driving-electric-vehicle-tips-lessons-7449b32f?mod=WSJ_FOEPOD">How New Motors Could Transform the EV Industry</a> 
<a href="https://www.wsj.com/tech/driving-electric-vehicle-tips-lessons-7449b32f?mod=WSJ_FOEPOD">With an EV, I Had to Learn to Drive All Over Again</a> 
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