In this episode of the podcast, I speak with <a href="https://www.linkedin.com/in/chrishewish/">Chris Hewish</a>, the President of <a href="https://xsolla.com/">Xsolla</a>, a payments and merchandising platform for video games. Chris previously held senior roles at Skydance, DreamWorks, and Activision.In our discussion, Chris and I discuss the recent changes to mobile platform payment policy implemented by both <a href="https://mobiledevmemo.com/tim-cook-chose-poorly/">Apple</a> and <a href="https://mobiledevmemo.com/epic-v-google-remedies-and-googles-commission-calculus/">Google</a> as a result of Epic&#39;s lawsuits. Among other topics, our conversation covers:<ul><li>The history of off-platform payments on mobile.</li><li>How interest in off-platform payments has changed as a result of Apple&#39;s recent App Store policy updates.</li><li>The types of products for which off-platform transactions convert best.</li><li>The "trust premium" that a developer must possess to implement off-platform payments successfully.</li><li>The most common mistakes developers make with off-platform payments.</li><li>How conversion rates tend to change with off-platform payments relative to native payments.</li><li>The best practices for off-platform storefront management.</li></ul>Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:<ul><li><a href="https://www.incrmntal.com/">INCRMNTAL⁠⁠</a>. True attribution measures incrementality, always on.</li><li><a href="https://contextsdk.com/">ContextSDK</a>. ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.</li></ul>Interested in sponsoring the Mobile Dev Memo podcast? Contact <a href="mailto:ari@marketecture.tv">⁠Marketecture⁠</a>.

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Season 6, Episode 5: Sizing the off-platform monetization opportunity on mobile (with Chris Hewish)

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