We talk with Luke Beno, an engineer and founder of <a href="https://tundra-labs.com/">Tundra Labs</a>, who created one of the most advanced VR tracking tools ever to hit Kickstarter. What started as an internal tool to fix gaps in Valve’s system turned into the <a href= "https://www.kickstarter.com/projects/tundralabs/tundra-tracker">Tundra Tracker</a> — a compact, modular device that raised over $1.3 million from passionate backers. You’ll learn: <ul> <li dir="ltr" aria-level="1"> Why community demand fueled the tracker’s rapid evolution </li> <li dir="ltr" aria-level="1"> The risks and rewards of relying on viral momentum </li> <li dir="ltr" aria-level="1"> How they approached stretch goals and fulfillment </li> <li dir="ltr" aria-level="1"> What he wishes he did differently during the campaign </li> </ul> If you're building a high-tech product or launching to a niche audience, this episode is packed with insight. Resources and Tools Mentioned: <ul> <li dir="ltr" aria-level="1"> <a href= "https://www.crowdcrux.com/coaching">Book a coaching call</a> </li> <li dir="ltr" aria-level="1"> <a href= "http://www.crowdcrux.com/newsletter">Subscribe for Weekly Crowdfunding Tips</a> </li> <li dir="ltr" aria-level="1"> <a href= "https://www.crowdcrux.com/fulfillrite">Fulfillrite:</a> Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment <a href="https://www.fulfillrite.com/checklist">checklist</a> </li> <li dir="ltr" aria-level="1"> <a href= "https://www.crowdcrux.com/kickstarter">FREE Kickstarter Course</a> </li> <li dir="ltr" aria-level="1"> <a href= "https://www.kickstarter.com/projects/tundralabs/tundra-tracker">Tundra Tracker on Kickstarter</a> </li> <li dir="ltr" aria-level="1"> <a href= "https://tundra-labs.com/">Tundra Labs</a> </li> <li dir="ltr" aria-level="1"> <a href= "https://www.goodreads.com/book/show/11468377-thinking-fast-and-slow"> Thinking, Fast and Slow book by Daniel Kahneman</a> </li> </ul>

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EP #526 The Secret to Launching a $1.3 Million+ Niche Tech Product on Kickstarter | Tundra Tracker

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified

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