Isabel Mendez is the founder and design director at Antara Studio, an award-winning full-service design partner for purpose-driven brands. With a focus on brand, content, and design, Isabel and her team help companies create cohesive and emotionally resonant identities across all touchpoints.In this episode of DTC POD, Blaine and Isabel discuss:<ul><li>The three necessary phases for creating a brand identity</li><li>What makes a good brand story and how brands can effectively communicate it</li><li>How brands can adapt to trends while remaining true to who they are</li></ul>Interact with other DTC experts and access our monthly fireside chats with industry leaders on <a href="https://airtable.com/appDFk2rkdondmKtH/shrc4zLSWE4cQ96ZI">DTC Pod Slack</a>.On this episode of DTC Pod, we cover:1. DTC Brand Design Trends2. Stages of Brand Identity Building3. Characteristics of a Good Brand Story4. Consistency in Branding5. Branding as a Holistic ProcessTimestamps00:00 Starting the design studio Antara03:39 From freelancing to building a team05:10 The basics of building a great brand07:45 Branding as graphic communication10:21 Owning assets vs having a brand12:26 Phases of brand identity construction16:21 What makes a good brand story21:09 Brand case study: Star Fades International25:15 Establishing a design story for brands26:55 Brand application and consistency29:48 Design trends and timelessness33:33 What’s next for AntaraShow notes powered by <a href="https://www.castmagic.io/">Castmagic</a>Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our <a href="https://dtcpod-newsletter.beehiiv.com/subscribe">newsletter here</a>.Projects the DTC Pod team is working on:<a href="https://dtcetc.com/">DTCetc - all our favorite brands on the internet</a><a href="https://www.myolivea.com/">Olivea - the extra virgin olive oil & hydroxytyrosol supplement</a><a href="https://www.castmagic.io/">Castmagic - AI Workspace for Content</a>Follow us for content, clips, giveaways, & updates!<a href="https://www.instagram.com/thedtcpod/">DTCPod Instagram</a><a href="https://twitter.com/DTC__POD">DTCPod Twitter</a><a href="https://www.tiktok.com/@dtcpod">DTCPod TikTok</a>  <a href="https://www.linkedin.com/in/isabelmendezb/">Isabel Mendez</a> - Founder and Design Director of <a href="https://antara.studio/">Antara Studio</a><a href="https://twitter.com/bbols4">Blaine Bolus</a> - Co-Founder of <a href="https://www.castmagic.io/">Castmagic</a><a href="https://www.linkedin.com/in/ramon-berrios">Ramon Berrios</a> - Co-Founder of <a href="https://www.castmagic.io/">Castmagic</a>

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#349 - Between Trends and Timelessness: The Antara Approach to Building Strong Brands from the Outside In

DTC POD: How The Best Brands Are Built

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