Steph Turton is a content creator and prolific YouTuber with over 100,000 subscribers. She first started her business, Handbagholic, as a side hustle which has now turned into a full-time 6-figure business.&nbsp;In this episode, Chris and Steph discuss the challenges, strategies, and pivotal moments in her entrepreneurial journey, as well as the importance of diversifying revenue streams and creating valuable content to keep her audience engaged. She also shares how the YouTube ad revenue side of things works, and how she packages sponsorship deals for luxury brands to work with her!&nbsp;Episode Timestamps<ul><li>[01:52] - The Handbagholic Journey Begins</li><li>[07:01] - Monetizing YouTube and Expanding Revenue Streams</li><li>[09:50] - Navigating Brand Deals and Sponsorships</li><li>[18:30] - The Importance of Not Building on Rented Land</li><li>[18:54] - Shifting Focus to YouTube and Email Marketing</li><li>[23:14] - Challenges and Reinventing Content</li><li>[27:26] - Daily Workflow and Content Creation</li><li>[34:07] - Chris' Coaching Corner</li></ul> Essential Learning Points From This Episode<ul><li class="ql-align-justify">How Steph turned her passion into a 6-figure content creation business</li><li class="ql-align-justify">The role of YouTube in Steph's business, including using YouTube to increase product page conversions and raise brand awareness</li><li>Risks associated with building a brand on rented land, as highlighted by Steph’s experience of her Instagram account being disabled temporarily</li><li>How Steph has started focusing on growing her email list as a way to build a more engaged community</li></ul> Important Links & Mentions From This Episode&nbsp;<ul><li><a href="https://www.youtube.com/@Handbagholic" rel="noopener noreferrer" target="_blank">Subscribe to Steph’s YouTube Channel</a></li><li><a href="https://www.instagram.com/handbag_holic/" rel="noopener noreferrer" target="_blank">Connect with Steph on Instagram</a></li><li><a href="http://longhaulleader.com" rel="noopener noreferrer" target="_blank">Join us in November for the Long Haul Leader Summit</a></li><li><a href="https://www.chrisducker.com/scale" rel="noopener noreferrer" target="_blank">Take the FREE Scale to Seven™ Scorecard</a></li><li><a href="http://youpreneur.com/enroll" rel="noopener noreferrer" target="_blank">Join the Youpreneur Incubator Community</a></li><li><a href="http://chrisducker.com/roundtable" rel="noopener noreferrer" target="_blank">Apply for Chris’ Inner Circle, the Round Table Mastermind</a></li><li><a href="http://youtube.com/chrisducker" rel="noopener noreferrer" target="_blank">Subscribe to Chris’ YouTube Channel</a></li><li><a href="https://www.youpreneur.com/podcast" rel="noopener noreferrer" target="_blank">Browse the Youpreneur FM Podcast Archive</a></li></ul> Thank you for tuning in!There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.Also, kindly consider taking the 60-seconds it takes to <a href="https://www.chrisducker.com/itunes" rel="noopener noreferrer" target="_blank">leave an honest review and rating</a>,&nbsp; they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

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Transforming a Side Hustle into a Six-Figure Business with Steph Turton

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