I am so excited to have <a title="Joe Pulizzi" href= "https://www.joepulizzi.com/" target="_blank" rel= "noopener">Joe Pulizzi</a> on the show today. Joe has been creating great podcasts like <a title= "Content Inc." href="https://www.joepulizzi.com/books/content-inc/" target="_blank" rel="noopener">Content Inc.</a>, and <a title="This Old Marketing" href= "https://www.thisoldmarketing.com/" target="_blank" rel= "noopener">This Old Marketing</a> show for years to coincide with his amazing books like <a title="Content Inc." href="Content%20Inc" target="_blank" rel="noopener">Content Inc.</a>, <a title="Epic Content" href= "https://amzn.to/4aikRXi" target="_blank" rel= "noopener">Epic Content</a> and  <a title="The Content Entrepreneur." href= "https://www.joepulizzi.com/books/content-entrepreneur/" target= "_blank" rel="noopener">The Content Entrepreneur.</a>  Joe also created and sold the Content Marketing Institute and is now the man behind the <a title="Content Entrepreneur Expo" href= "https://cex.events" target="_blank" rel="noopener">Content Entrepreneur Expo</a> (May 5-7, 2024, in Cleveland, Ohio). Use the coupon JP100 to save $100. In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and wrote an award-winning mystery novel, <a title="The Will to Die" href= "https://amzn.to/43HByJp" target="_blank" rel= "noopener">The Will to Die</a>. In other words people, Joe is a "Big Shot Smarty Pants" (the highest level of coolness here at the SOP). Get your pencils ready. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the <a title= "Start Your Podcast" href= "https://www.schoolofpodcasting.com/listener" target="_blank" rel= "noopener">School of Podcasting</a>. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the <a title= "Start Your Podcast" href= "https://www.schoolofpodcasting.com/listener" target="_blank" rel= "noopener">School of Podcasting</a>. Use the coupon code <a title="Join the Community" href= "https://www.schoolofpodcasting.com/listener" target="_blank" rel= "noopener">schoolofpodcasting.com/listener</a> to save on a monthly or yearly subscription.   Mentioned In This Episode <a title="Join the School of Podcasting Community" href= "https://www.schoolofpodcasting.com/listener" target="_blank" rel= "noopener">Join the School of Podcasting Community</a> Joe's books: <a title= "Content Inc." href="Content%20Inc" target="_blank" rel= "noopener">Content Inc.</a>, <a title="Epic Content" href= "https://amzn.to/4aikRXi" target="_blank" rel= "noopener">Epic Content</a> and  <a title="The Content Entrepreneur." href= "https://www.joepulizzi.com/books/content-entrepreneur/" target= "_blank" rel="noopener">The Content Entrepreneur.</a>  Joe's Podcasts: <a title= "Content Inc." href="https://www.joepulizzi.com/books/content-inc/" target="_blank" rel="noopener">Content Inc.</a>, and <a title="This Old Marketing" href= "https://www.thisoldmarketing.com/" target="_blank" rel= "noopener">This Old Marketing</a> Joe's Website: <a title= "Joe Pulizzi" href="https://www.joepulizzi.com/" target="_blank" rel="noopener">https://www.joepulizzi.com/</a> Joe's Newsletters: <a title= "The Tilt" href="https://www.thetilt.com/" target="_blank" rel= "noopener">The Tilt</a>, and the <a title= "Orangeletter" href="https://www.joepulizzi.com/signup/" target= "_blank" rel= "noopener">Orangeletter.</a> <a title= "Content Entrepreneur Expo" href="https://cex.events/" target= "_blank" rel="noopener">Content Entrepreneur Expo</a> (Coupon JP100) <a title="Book Launch Secrets Course" href= "https://schoolofpodcasting.com/booklaunchsecrets" target="_blank" rel="noopener">Book Launch Secrets Course</a> <a title="Profit From Your Podcast" href= "https://amzn.to/42q01Am" target="_blank" rel= "noopener">Profit From Your Podcast Book</a> <a title="Where Will Dave Be?" href= "https://www.schoolofpodcasting.com/where" target="_blank" rel= "noopener">Where Will Dave Be?</a> <a title="Question of the Month" href= "https://www.schoolofpodcasting.com/question" target="_blank" rel= "noopener">Question of the Month</a> <a title="Power of Podcasting" href= "http://www.powerofpodcasting.com" target="_blank" rel= "noopener">Power of Podcasting Network</a> <a title="Youtube Podcasting Tips" href= "https://www.youtube.com/@davidjackson" target="_blank" rel= "noopener">Dave's YouTube Channel</a> <a title="Dave's Podcasting Newsletter" href= "http://podcastingobservations.com/" target="_blank" rel= "noopener">Dave's Podcasting Newsletter</a> <a title="Buy Dave a Coffee" href= "https://www.buymeacoffee.com/davejackson" target="_blank" rel= "noopener">Buy Dave a Coffee</a> <a title="Put Dave In Your Pocket - Coaching without Calendars" href="http://daveinyourpocket.com" target="_blank" rel= "noopener">Put Dave In Your Pocket</a>   Podcasting 2.0 Chapters 00:00:01 - Why Joe is Here? 00:00:24 - Opening  00:01:23 - Joe Pullizzi Interview 00:01:48 - Joe is a Good Guy 00:02:34 - The Tilt Newsletter (<a href="https://www.thetilt.com/" target="_blank" rel="noopener">https://www.thetilt.com/</a>) 00:04:19 - What is Content Marketing? 00:06:02 - Where to Start When There is No Audience? 00:08:32 - Davus Interruptus How to Sell in a Balanced Way 00:11:37 - Joe Knows What I Want 00:12:16 - Tracking Marketing Success? 00:14:32 - The Orange Newsletter (<a href= "https://www.joepulizzi.com/signup/">https://www.joepulizzi.com/signup/</a> ) 00:17:16 - You Don't Need to Be Everywhere 00:20:50 - What is Engaging Content? 00:24:59 - How Long Does it Take to Build An Audience? 00:27:42 - Lessons Learned From Mistakes 00:29:22 - <a title="Join the School of Podcasting Worry Free" href="https://podclick.me/fromsopshownotes" target="_blank" rel= "noopener">Join the School of Podcasting Worry Free</a>  00:30:23 - Podcasting Checklist (<a href= "https://www.schoolofpodcasting.com/checklist" target="_blank" rel= "noopener">https://www.schoolofpodcasting.com/checklist</a>) 00:30:37 - What Joe Would Do Differently? 00:33:47 - Content Entrepreneur Expo (<a href="https://cex.events" target="_blank" rel="noopener">https://cex.events</a>) 00:35:40 - Do These Tips Apply For Entertainment Shows?  00:40:39 - Networking At CEX  00:41:50 - CEX.EVENTS COUPON JP100  00:43:22 - Don't Just Take Notes  00:44:34 - My Takeaways  00:46:19 - Question of the Month (<a href= "https://www.schoolofpodcasting.com/question">https://www.schoolofpodcasting.com/question</a> ) 00:47:20 - Profit From Your Podcast (<a href= "https://www.profitfromyourpodcast.com/book">https://www.profitfromyourpodcast.com/book</a> ) 00:47:53 - Book Launch Secrets (<a href= "https://www.schoolofpodcasting.com/booklaunchsecrets">https://www.schoolofpodcasting.com/booklaunchsecrets</a> ) 00:48:32 - Can You Share the Show?  00:49:49 - Bloopers - Polishing Content

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Crafting Engaging Content: Insights from Joe Pulizzi

School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast