In this episode, I'm breaking down the idea of industry niches and why I chose a different path for my business. Instead of narrowing my focus to a single industry, I've built success by centering on core values, and it's made all the difference. You'll hear why understanding who you serve on a deeper level (their mindset, values, and behaviors) matters more than what industry they're in. &nbsp; I'll also share practical ways to apply this approach to scale sustainably, reduce taxes, and build long-term wealth. Tune in for a conversation that challenges the traditional "find your niche" advice and invites you to build success on your own terms. &nbsp; What you'll hear in this episode: [00:45] Rethinking the Niche Mindset [02:10] What Really Defines Your Ideal Client [04:55] How Core Values Shape Lasting Client Partnerships [08:40] Why a Diverse Client Base Creates Strength and Stability &nbsp; If you like this episode, check out: <a class="ProsemirrorEditor-link" href= "https://podcasts.apple.com/us/podcast/how-can-you-shake-off-business-boredom-and-thrive/id1580071347?i=1000652715883"> How Can You Shake Off Business Boredom and Thrive?</a> <a class="ProsemirrorEditor-link" href= "https://podcasts.apple.com/us/podcast/never-let-your-scarcity-show/id1580071347?i=1000645559785"> Never Let Your Scarcity Show</a> <a class="ProsemirrorEditor-link" href= "https://podcasts.apple.com/us/podcast/creating-clients-for-life-with-racheal-cook/id1580071347?i=1000663183017"> Creating Clients for Life with Racheal Cook</a> &nbsp; Want to learn more so you can earn more?&nbsp; &nbsp; Visit keepwhatyouearn.com to dive deeper on our episodes&nbsp; Visit keepwhatyouearncfo.com to work with Shannon and her team&nbsp; Watch this episode and more here: <a class= "ProsemirrorEditor-link" href= "https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ">https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ</a>&nbsp; Connect with Shannon on IG: <a class="ProsemirrorEditor-link" href= "https://www.instagram.com/shannonkweinstein/">https://www.instagram.com/shannonkweinstein/</a>

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