In this episode, the CPG Guys speak with Marlow Nickell, Co-Founder & CEO of Grocery TV, an in-store retail media network with over 21,000 displays in grocery stores across the U.S. and over 200 retail partners. Retailers partner with Grocery TV to connect their in-store retail media strategy, engage with shoppers, and generate incremental revenue. Follow Marlow Nickell on LinkedIn at: <a href='https://www.linkedin.com/in/marlow-nickell/'>https://www.linkedin.com/in/marlow-nickell/</a> Follow Grocery TV on LinkedIn at: <a href='https://www.linkedin.com/company/grocery-tv/'>https://www.linkedin.com/company/grocery-tv/</a> Follow Grocery TV online at: <a href='https://grocerytv.com/'>https://grocerytv.com/</a> This episode is sponsored by Grocery TV Marlow answered these questions:<ol><li>Let’s start with the origin story behind GroceryTV. What gap in the market did you identify that led to the creation of your business and how have you tried to set yourself apart from your competitive set?</li><li>How has the decline in traditional advertising platforms like print and linear TV along with the onset of a cookieless programmatic advertising future led to a surge in interest around digital in-store advertising?</li><li>Walk us through the core set of solutions that you are seeking to offer advertisers using your platform?</li><li>What is the nature of the relationship your establish with retailers employing your platform? And what kind of capital investment are retailers asked to bear in deploying your platform?</li><li>Measurement is increasingly the coin of the realm in retail media as brands seek to shift budgets from traditional platforms like linear TV.. How do you measure the effectiveness of advertising campaigns on GroceryTV?</li><li>Can you share any success stories or case studies of brands that have seen significant results from advertising on GroceryTV?</li><li>How do brands typically get started in leveraging meaningful in-store digital advertising and what services do you provide along with your distribution platform?</li><li>What trends do you foresee in the grocery industry that will influence the growth of in-store digital advertising platforms?</li></ol> CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a> FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a> CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a> NextUp Website: <a href='http://nextupisnow.org/cpgguys'>http://NextUpisnow.org/cpgguys</a> RetailWit Website: <a href='http://retailwit.com/'>http://retailwit.com</a> Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a> Kavita's podcast: <a href='https://open.spotify.com/show/1vM9SsycircZbDMqvREkOw?si=0f452047f6fd44c7&nd=1&dlsi=c59ab358fb034a2a'>Spotify</a>   <a href='https://podcasts.apple.com/us/podcast/lights-camera-conversation-the-walid-chaya-kavita-raj/id1695617475'>Apple</a> DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.&nbsp;

Podurama

Home

Trending

Personal

Your Podcasts

New Episodes

My Files

Favourite Episodes

Tags (Folders)

Recently Played

Bookmarks

Followed Playlists

Modernizing In-Store Marketing With Grocery TV’s Marlow Nickell

The CPG Guys