Podcasting started as a niche-nerd pursuit. Now it’s a $9 billion industry. Is that a lot? The strange economics of this thing we do.&nbsp;<ul><li>SOURCES:<ul><li><a href="https://www.linkedin.com/in/jimbankoff/?isSelfProfile=false" rel="noopener noreferrer">Jim Bankoff</a>, chairman and C.E.O. of Vox Media.</li><li><a href="https://www.insideradio.com/podcast_power_players_2020/ben-davis---partner-wme-digital/article_04ea4b38-d841-11ea-a58c-5782a8512a58.html" rel="noopener noreferrer">Ben Davis</a>, head of digital at WME.</li><li><a href="https://tarzaneconomics.com/" rel="noopener noreferrer">Will Page</a>, former chief economist at Spotify and author of Pivot.</li><li><a href="https://www.linkedin.com/in/jenna-weiss-berman-67558525/?isSelfProfile=false" rel="noopener noreferrer">Jenna Weiss-Berman</a>, head of Paper Kite Audio and executive producer of Good Hang with Amy Poehler.</li><li><a href="https://www.linkedin.com/in/jeaninepercivalwright/?isSelfProfile=false" rel="noopener noreferrer">Jeanine Wright</a>, co-founder and C.E.O. of Liquid Studios (Inception Point AI).</li></ul></li></ul>&nbsp;<ul><li>RESOURCES:<ul><li>"<a href="https://qz.com/us-ai-infrastructure-buildout-biggest-economic-bet-history-092426" rel="noopener noreferrer">U.S. AI infrastructure buildout is surpassing every prior investment in American history</a>," by Cris Tolomia (Quartz, 2026).</li><li>"<a href="https://www.ampaccords.com/" rel="noopener noreferrer">The AMP Accords</a>," (Alliance for Measurement in Podcasting, 2026).</li><li>"<a href="https://www.insideradio.com/free/owl-co-global-podcast-economy-grew-23-to-9-2-billion-in-2025/article_adec67bf-e80e-4f07-a2e5-f5deca3065b6.html" rel="noopener noreferrer">Owl & Co: Global Podcast Economy Grew 23% To $9.2 Billion In 2025.</a>" (Inside Radio, 2026).</li><li>"<a href="https://www.wsj.com/business/media/vox-media-selling-new-york-magazine-podcast-network-to-james-murdoch-7f48edfc" rel="noopener noreferrer">James Murdoch to Buy New York Magazine, Other Vox Assets for Around $300 Million</a>," by Isabella Simonetti and Jessica Toonkel (The Wall Street Journal, 2026).</li><li>"<a href="https://variety.com/2026/digital/news/patreon-podcaster-earnings-2025-biggest-content-category-1236710779/" rel="noopener noreferrer">Patreon Says Podcasters Earned $629 Million in 2025, Up 33%, as Platform's Biggest Content Category Keeps Growing</a>," by Todd Spangler (Variety, 2026).</li></ul></li></ul>&nbsp;<ul><li>EXTRAS:<ul><li>"<a href="https://freakonomics.com/podcast-tag/how-to-think-about-a-i/" rel="noopener noreferrer">How to Think About A.I.</a>," series by Freakonomics Radio (2023).</li><li>"<a href="https://freakonomics.com/podcast/how-spotify-saved-the-music-industry-but-not-necessarily-musicians-ep-374/" rel="noopener noreferrer">How Spotify Saved the Music Industry (But Not Necessarily Musicians)</a>," by Freakonomics Radio (2019).</li><li>"<a href="https://freakonomics.com/podcast/our-100th-episode" rel="noopener noreferrer">Our 100th Episode!</a>" by Freakonomics Radio (2012).</li></ul></li></ul> Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.

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