Sponsored by Supporting Cast. The shows you listen to probably already use us. 🎙️ <a class="l" style="font-weight:bold;color:#BC1515" href="https://podnews.net/class-click/3513/2026-05-25">Supporting Cast</a> powers subscriptions for some of the most trusted names in podcasting—because when your business depends on subscriber trust, the platform behind it matters. <a class="l" style="font-weight:bold;color:#BC1515" href="https://podnews.net/class-click/3513/2026-05-25">Let's talk about what we could build together.</a><ul>
<li>The biggest shows are getting even bigger, according to new research from Edison Podcast Metrics UK, presented at The Podcast Show London. In 2023, to reach 50% of all podcast listeners, you would need to advertise on the top 43 shows. But two years later, you only need the top 27 shows to reach half of all podcast listeners. The data was part of a preview of the upcoming UK Podcast Consumer 2026, to be released later this summer; the US version will be <a href="https://www.edisonresearch.com/edison-research-webinar-podcast-consumer-2026/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-05-25">unveiled next week</a> in a free webinar.</li>
<li><a href="https://podnews.net/press-release/spotsnow-campaign-planner">SpotsNow has launched an Advertiser Campaign Planner</a>, to help advertisers build a high-quality host-read campaign on the right shows for their brands. The tool is free, and is available from today.</li>
<li><a href="https://rss.com/blog/podcaster-insights-survey/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-05-25">51% of RSS.com's podcasters are recording video in some form</a>, according to a new insights survey published by the podcast host. A majority of them say that video has helped grow their audience. The full results are published on their website.</li>
</ul><a href="https://podnews.net/update/uk-podcast-metrics-consolidation">> > > Read more of today’s podcast industry news stories on the Podnews website</a>: and get our free daily newsletter.Classifieds - <a href="https://podnews.net/classifieds/">your job or ad here</a><ul><li><a href="https://podnews.net/class-click/2736/2026-05-25" rel="sponsored">Podcast Growth & Monetization tips every Thursday!</a> &mdash; Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 4,000+ Pod Pals on this list.</li><li><a href="https://podnews.net/class-click/3442/2026-05-25" rel="sponsored">🌱 Is Your Show Ready to Grow?</a> &mdash; Get started with Player FM’s self-serve audience growth campaigns. 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