In this debut episode of L&D 101, host Brigid McCormack welcomes the inimitable John Helmer—podcast host, writer, and long-time learning industry figure—for a no-nonsense exploration of how the world of L&D has evolved over the past two decades. Drawing on his deep experience as a marketer, buyer, and thought leader, John shares practical advice on how to navigate the complex, often messy business of purchasing learning solutions.This episode is essential listening for anyone stepping into the L&D space—especially those grappling with vendor selection, learning systems, or content procurement.Brigid and John discuss:<ul><li>Why trust, scale, and innovation are non-negotiables in vendor relationships</li><li>The difference between content vendors and LMS providers—and why it matters</li><li>How to sniff out risk, recognise desperation, and avoid getting "nickeled and dimed"</li><li>The buyer’s golden rule: Know your vendor</li></ul>John gives practical advice and insight to the world of L&D, if you're just starting out or want to increase your knowledge then this is a must-listen-to episode. Connect with John on LinkedIn: <a href="https://www.linkedin.com/in/johnhelmer/">https://www.linkedin.com/in/johnhelmer/</a>Listen to the Learning Hack: <a href="https://learninghack.libsyn.com/">The Learning Hack podcast</a>Looking for a content library to help your team develop their productivity, communication, leadership skills and more? Check out<a href="http://assembleyou.com/"> assembleyou.com</a> and follow us on<a href="https://www.linkedin.com/company/assemble-you/posts/?feedView=all"> LinkedIn</a>.

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