The Atherton siblings built their careers on speed, resilience and control. What makes this bite sized episode powerful is how they used the same mindset to build a business. They went from dominating downhill racing to founding Atherton Bikes and taking ownership of their future rather than relying on sponsors or external decisions.In this segment they walk through the moment they committed to designing their own downhill bike. They teamed up with suspension engineer Dave Weigel and created more than one hundred prototypes to refine the fastest bike they could produce. They adopted 3D printed technology used in F1 and aerospace, built accuracy into every component and set standards that many brands avoid because they take too long.Their story highlights the discipline needed to shift from athlete thinking to business thinking. They learned to take calculated risks, build a team, trust specialists and stay patient through the early phases where nothing feels stable. Their approach shows founders what strong execution looks like. No shortcuts. No shortcuts. Just clarity, consistency and a willingness to build from the ground up.This is a valuable lesson for anyone at the early stage of a product idea. The Athertons show that excellence in performance transfers to excellence in business when you keep your standards high and your process simple.Key Takeaways:<ul><li>Calculated risks shape growth when backed by skill and preparation</li><li>Prototyping reveals weaknesses quickly and strengthens final output</li><li>A strong team accelerates progress and keeps standards high</li><li>Innovation grows when you learn from other industries</li><li>Racing discipline translates well into business discipline</li><li>Ownership creates independence and long term stability</li></ul> 🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday, so make sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way.Stay connected at www.festivalofentrepreneurs.co.uk and follow @festivalofentrepreneurs for news, updates, and future events. Real entrepreneurs. Real stories. Real strategies. 👉 Follow the show. Keep showing up. Screw It Just DO It!  #ScrewItJustDoIt #FestivalOfEntrepreneurs #StartupLife #Entrepreneurship

Podurama

Home

Trending

Personal

Your Podcasts

New Episodes

My Files

Favourite Episodes

Tags (Folders)

Recently Played

Bookmarks

Followed Playlists

How The Athertons Turned Racing Success Into A High Performance Bike Company

Screw It Just DO It with Alex Chisnall

AI Chapters

AI Insights

Reviews