Dr. Lustig is an endocrinologist, professor emeritus of pediatrics at UCSF, and bestselling author of Fat Chance. He also wrote The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains, which I highly recommend. Dr. Lustig holds a BS from MIT, an MD from Cornell, and a Masters of Studies in Law from UC Hastings College of Law. We discuss the basic brain mechanisms behind various addictive products that are hacking our reward centers, the 7 key differences between pleasure and happiness, neuromarketing, and what to do about all this. FitMind Neuroscience-Based App: <a href= "http://bit.ly/afitmind">http://bit.ly/afitmind</a> Website: <a href="http://www.fitmind.co/">www.fitmind.co</a>

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#73: Robert Lustig, MD, MSL - Hacking of the Human Mind

FitMind, Neuroscience-Based Meditation & Mental Fitness Training