Summary:
In this episode, Rupert interviews Hero Brown, the founder of Muddy Stilettos, a local lifestyle platform that connects communities with the best local experiences. Hero shares her journey from journalism to creating a successful brand that emphasizes community engagement and authenticity. The conversation explores the challenges of growing a business, the impact of COVID-19, the role of AI in journalism, and the importance of maintaining trust with readers. Hero emphasizes the need for local voices in media and the evolving landscape of consumer habits, particularly in the digital age.

Chapters:
00:00 Introduction
03:37 Hero's Journey into Journalism
07:44 The Birth of Muddy Stilettos
11:21 Growing the Muddy Stilettos Brand
15:27 Community and Local Engagement
19:15 Navigating AI in Journalism
21:31 Building Authenticity and Trust
24:22 Building Trust Through Personal Connection
26:24 Adapting to Changing Consumer Habits
28:41 Managing a Diverse Team
31:19 The Journey of Entrepreneurship
35:05 Navigating Challenges and Future Outlook

www.linkedin.com/in/hero-brown-2838b11a
www.muddystilettos.co.uk

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