In this episode, Jack and Jeremy dive into the brutal reality of the one-second test that every cold email must pass. They explore the psychological and structural cues that influence whether a prospect replies—or hits delete almost instantly. Key Notes:  <ul> <li>Why you only have 100 milliseconds to make a first impression</li> <li>The importance of email layout, subject line, and paragraph length</li> <li>How visual and sender identity cues (like avatar and display name) can make or break your outreach</li> <li>The red flags of impersonal or poorly set-up automations (e.g., email addresses instead of names)</li> <li>Why the first sentence must immediately answer "Is this for me?"</li> <li>The value of smart, skimmable call-to-actions and how placement affects response rates</li> <li>Why unsubscribe links, oversized signatures, and fake flattery can kill trust—and how to fix them</li> </ul> Whether you're running outbound campaigns or fine-tuning your cold outreach game, this episode offers practical, nuanced tips to help your emails survive the one-second test and stand out in crowded inboxes. About the hosts: Jack Reamer founded SalesBread.com – the lead generation agency that brings B2B companies 1 lead per day by sending ultra-personalized LinkedIn messages and cold emails. Show listeners can book a free, 15-minute lead generation brainstorm session here: <a href="https://salesbread.com/contact/" target= "_blank" rel="noopener">https://salesbread.com/contact/</a> Jeremy Chatelaine founded QuickMail.com – the most performant cold email platform to get replies, thanks to industry-leading features such as Deliverability AI and Advanced Stats. Start your trial today here: <a href="https://quickmail.com" target="_blank" rel="noopener">https://quickmail.com</a>

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#399 - The 1-Second Test: What Gets Your Cold Email Read (or Deleted)?

Cold Email Outreach with Jeremy & Jack

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