Today, I'm joined by Marina Pavlovic Rivas, co-founder and CEO of Eli Health. Tracking hormones like heart rate, Eli Health enables consumers to measure real-time levels from home through its instant saliva-based test and mobile app. In this episode, we discuss democratizing lab-grade hormone testing. We also cover: <ul> <li dir="ltr" aria-level="1"> The future of personalized health </li> <li dir="ltr" aria-level="1"> Creating a consumer-friendly saliva testing device </li> <li dir="ltr" aria-level="1"> Building a partner ecosystem around real-time hormone data </li> </ul> Subscribe to the podcast → <a href= "http://insider.fitt.co/podcast">insider.fitt.co/podcast</a>Subscribe to our newsletter → <a href= "http://insider.fitt.co/subscribe">insider.fitt.co/subscribe</a>Follow us on LinkedIn → <a href= "http://linkedin.com/company/fittinsider">linkedin.com/company/fittinsider </a>Website: <a href= "https://eli.health/">https://eli.health/</a>IG: <a href= "https://www.instagram.com/myelihealth/">https://www.instagram.com/myelihealth/ </a>Roles: <a href= "https://eli.health/pages/careers">https://eli.health/pages/careers </a>- The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: <a href= "https://talent.fitt.co/">https://talent.fitt.co/</a>Consulting: <a href= "https://consulting.fitt.co/">https://consulting.fitt.co/</a>Investments: <a href="https://capital.fitt.co/">https://capital.fitt.co/</a> Chapters: (00:00) Introduction (04:00) R&D journey (06:00) Use cases for instant hormone testing (08:00) Consumer education around cortisol and hormones (10:40) Building on first principles (13:20) Balancing wellness and clinical science (15:40) Fueling a hormone data ecosystem (18:20) Business model (20:40) Future hormone markers (24:00) Scientific challenges of working with saliva (27:40) Funding an intensive R&D consumer product (30:20) Building with users from day one (33:40) The value of creating a hormone database (36:40) Conclusion

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280. Marina Pavlovic Rivas, Co-Founder & CEO of Eli Health

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